IES Management College And Research Centre

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1361.
Marketing issues in SMEs cases from India Neeraj Pandey and Gaganpreet Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education Pvt. Ltd c2013
Availability: Items available for loan: Main Library (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Pan/Sin/ 31828. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8072/ Pan/Sin/ 31827.

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1362.
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A Case Study on Experiential Learning for Marketing Students Taneja, Girish by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., January 12, 2016
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. No. 46, No. 4/5555647JA3.

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1363.
Principles of direct and database marketing Alan Tapp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education Pvt. Ltd c2012
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(E-MAR)/ Tap/ 31842. Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8(E-MAR)/ Tap/ 31841.

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1364.
Rural marketing : text and cases C S G Krishnamacharyulu and Lalitha Ramakrishnan by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education Ltd. c2011
Availability: Items available for loan: Main Library (2)Collection, call number: RURAL MARK 658.8(RUL)/ Kri/Ram/ 31846, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8(RUL)/ Kri/Ram/ 31845.

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1365.
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Services marketing K. Rama Mohana Rao by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education Services Pvt. Ltd c2011
Availability: Items available for loan: Main Library (1)Collection, call number: SERVICES M 658.8(SER)/ Moh/ 31851. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8(SER)/ Moh/ 31850.

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1366.
Sustainable marketing Diane Martin; and John Schouten by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education Pvt. Ltd c2014
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ Mar/Sch/ 31859. Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.802/ Mar/Sch/ 31860.

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1367.
Edge strategy: a new mindset for profitable growth by
Publication details: Boston Harvard Business Review 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4012/ Lew/Mck/ 31878.
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1368.
Small data : the tiny clues that uncover huge trends Martin Lindström by
Publication details: 2016 Hodder and Snoughnon UK
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Lin/ 31904.
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1369.
Youtility : why smart marketing is about help not hype Jay Baer by
Publication details: New York Portfolio/Penguin, 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 (E-mar)/ Bae/ 31888.
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1370.
Selling the invisible : a field guide to modern marketing Harry Beckwith by
Publication details: New York Hachette Book Group 2012
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Bec/ 31898.
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1371.
Brilliant marketing Richard Hall by
Edition: 2
Publication details: Harlow Pearson Education Ltd. 2015
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Hal/ 31903.
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1372.
Services marketing: an Indian perspective (text and cases) by
Publication details: Delhi Wisdom Publications 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ Mit/ 31905.
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1373.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott by
Edition: 5
Publication details: Hoboken Wiley India Pvt. Ltd., 2016
Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8(E-MAR)/ Sco/ 31980.
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1374.
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits Russell Glass and Sean Callahan by
Publication details: New Delhi Wiley India Pvt. Ltd., 2015
Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8(E-MAR)/ Gla/Cal/ 31981.
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1375.
Marketing research: Naresh K. Malhotra and Satyabhushan Dash an applied orientation by
Edition: 7
Publication details: Delhi Pearson India Education Services Pvt. Ltd., 2016
Availability: Items available for loan: Main Library (14)Collection, call number: Student co 658.83/ Mal/Sat/ student collection, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.83/ Mal/Sat/ 31993. Not available: Main Library: Checked out (1).
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1376.
Business market management (B2B) understanding creating and delivering value James C. Anderson . James A. Narus Das Narayandas and D.V.R. Seshadri by
Edition: 3
Publication details: New Delhi Pearson Education 2013
Availability: Items available for loan: Main Library (34)Collection, call number: Student co 658.8/ And/Nar/ Student Collection, ... Not available: Main Library: Checked out (1).
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1377.
Marketing strategy and competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 4
Publication details: New Delhi Pearson Education 2009
Availability: Items available for loan: Main Library (124)Collection, call number: Student co 658.802/ Hoo/Pie/ Student Collection, ... Not available: Main Library: Checked out (1).
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1378.
The thought leadership manual : how to grab your clients' attention with powerful ideas by
Publication details: Mumbai Jaico Publishing House 2016
Availability: Items available for loan: Main Library (1)Collection, call number: LEADERSHIP (CUP 10&11) 658.4092/ Pri/ 31900.
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1379.
The art of client service : the classic guide Robert Solomon by
Edition: 3
Publication details: New Delhi Wily India Pvt. Ltd. 2016
Availability: Items available for loan: Main Library (1)Collection, call number: CUSTOMER R 658.812/ Sol/ 32652.
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1380.
No cover image available
A Study of Mumbai Households Towards the Adoption of Sustainable Energy Solutions with reference of CFL Bulbs Biswas, Prakrati by
Edition: PG-16-6 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441867.

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1381.
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The Study Analyzing the Impact of Digital Platforms to Achieve Quality Leads Chaudhary, Richa by
Edition: PG-16-7 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441868.

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1382.
No cover image available
Mutual Funds and its Marketing Strategies Hatkar, Karishma by
Edition: PG-14-17 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441870.

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1383.
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A Study Analyzing Customer Preference Towards Online Grocery Shopping Jain, Priyanka by
Edition: PG-14-19 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441872.

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1384.
No cover image available
Digital Marketing in the Automotive Industry Khatwani, Sanjay by
Edition: PG-14-26 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441875.

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1385.
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A Study of Internet of Things: Mapping the Value Beyond the Hype Maladkar, Disha by
Edition: PG-14-32 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441877.

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1386.
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A Study Investigating the Impact of Social Media Marketing on Online Shopping with Respect to Apparels. Shah, Malav by
Edition: PG-14-49 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441880.

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1387.
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A Study Analyzing adoption of Self Services Technologies with Respect to Fund Transfer Shirke, Mandar by
Edition: PG-14-55 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441882.

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1388.
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A study on Sensory Marketing Chandhok, Harjagat by
Edition: PG-14-67 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441884.

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1389.
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Comparative analysis of promotion strategies used by Louis Vuitton in India and Japan Desai, Tej by
Edition: PG-14-70 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441886.

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1390.
No cover image available
Impact of Experiential Marketing on Consumers Buying Behaviour Fernandes, Jason by
Edition: PG-14-72 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441887.

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1391.
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Impact of Subliminal Marketing on Consumer Behaviour Jage, Vrushabh by
Edition: PG-14-79 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441892.

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1392.
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A Study to analyze Integrated Marketing Communications as a solution to increase the impact of the brands in the minds of the consumers John, Neha by
Edition: PG-14-81 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441893.

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1393.
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To study the competitive strategies of Zara and H&M Kamat, Nikhil by
Edition: PG-14-82 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441894.

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1394.
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A study on promotion strategies of COCA-COLA across the globe Patel, Siddharth by
Edition: PG-14-99 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441900.

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1395.
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Promotion strategies of brand Pepsi across the Globe. Prabhudesai, Ashish by
Edition: PG-14-101 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441901.

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1396.
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To study past and suggest future strategies to expand product portfolio - HUL Rathod, Harsheel by
Edition: PG-14-102 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441902.

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1397.
No cover image available
Marketing of Luxury Goods Shah, Aakash by
Edition: PG-14-105 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441903.

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1398.
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An analysis of promotional strategies of Cadbury across the Globe Thakur, Aditya by
Edition: PG-16-117 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441906.

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1399.
No cover image available
Green Marketing Tiwari, Deepak by
Edition: PG-16-118 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441907.

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1400.
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Research on Market Industry for Faber Castell in Mumbai Handoo, Monisha by
Edition: M-14-19 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-MAR/2014-2016/4441912.

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