IES Management College And Research Centre

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1561.
Marketing Research an Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Baj.

1562.
Marketing Issues In Smes Cases from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2013
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8072/Pan/Sin.

1563.
Marketing Issues In Smes Cases from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/Pan/Sin.

1564.
Marketing Issues In Smes Cases from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/Pan/Sin.

1565.
Marketing Issues In Smes Cases from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/Pan/Sin.

1566.
Marketing Issues In Smes Cases from India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072/Pan/Sin.

1567.
Strategic Problem Marketing Problems cases and comments by Series: ; 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.802/Ker/Pet.

1568.
Strategic Problem Marketing Problems cases and comments by Series: ; 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802/Ker/Pet.

1569.
Marketing Research a global outlook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2014
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.83/Kum.

1570.
Marketing Research a global outlook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Kum.

1571.
Marketing Research a global outlook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Kum.

1572.
Retail Management In The Modern Age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.87/Cha.

1573.
Retail Management In The Modern Age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.87/Cha.

1574.
Strategic Brand Management For B2B Markets a road map for organisational transactions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sar.

1575.
Soul Traders How honest people lost out to hard sell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Marshal Cavendish 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Gab.

1576.
Marketing Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Global Business Vision
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8\ Mad\Mit.

1577.
Sport Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Mcgraw-Hill 2009
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8/Ful.

1578.
The Art Of Corporate Storytelling: Only Connect by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 \ Mig.

1579.
Small Data : The Tiny Clues That Uncover Huge Trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain, John Murray Learning 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Lin.

1580.
Hacking Marketing : Agile Practice To Make Marketing Smarter,Faster And More Innovative by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / Bri.

1581.
Strategic pharmaceutical marketing Smarta, Raja B. by
Edition: 2
Publication details: Hyderabad PharmaMed Press 2017
Availability: Items available for loan: Main Library (8)Collection, call number: 615.068/Sma/34087, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 615.068/Sma/34078. Not available: Main Library: Checked out (1).

1582.
Marketing analytics : strategic models and metrics by
Publication details: U.S.A. Createspace Independent Publishing Platform 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/Sor/34066.

1583.
Marketing analytics: data driven techniques with Microsoft Excel by
Publication details: New Delhi Wiley India Pvt. Ltd., 2014
Availability: Items available for loan: Main Library (4)Collection, call number: 658.8/Bet/Sri/33990, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/Bet/Sri/33988.

1584.
Marketing Metrics: The Manager's Guide Measuring Marketing Performance by
Edition: 3
Publication details: Noida, U.P. Pearson India Education Services Pvt. Ltd., 2016
Availability: Items available for loan: Main Library (4)Collection, call number: 658.8/Ben/Far/34043, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/Ben/Far/34040.

1585.
The internet case study book: The stories and statistics behind some of the most successful sites on the web by
Publication details: Germany Taschen 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 006.7072/Fod/Wie/33986.

1586.
Business-to-business marketing by
Edition: 3
Publication details: New Delhi Sage Publications India Pvt. Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.804/Bre/Can/34023.

1587.
Marketing whitebook 2017-2018 by
Publication details: New Delhi Business World 2017
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (2)Collection, call number: 658.8/BW/34004, ...

1588.
Marketing research: a global outlook by
Publication details: New Delhi Sage Publications India Pvt. Ltd., 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Kum/34035.

1589.
Advanced customer analytics: targeting, valuing, segmenting and loyalty techniques by
Publication details: United Kingdom Kogan Page 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.812/Gri/34006.

1590.
Blue ocean shift: beyond competing - proven steps to inspire confidence and seize new growth by
Publication details: New York Macmillan 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802/Kim/Mau/34092.

1591.
A study on social media marketing and its impact on purchase decision making of youth with respect to electronic devices by
Edition: M-15-2 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442042.

1592.
A study on the scope of Omni channel marketing in Indian retail industry by
Edition: M-15-6 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2015-2017/4442043.

1593.
A study on evolution of hand washing practices by
Edition: M-15-10 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2015-2017/4442044.

1594.
An analysis of the airline industry in India with reference to select domestic carriers and its impact on customer satisfation by
Edition: M-15-16 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442047.

1595.
A study on effets of sensory marketing on fashion retailing by
Edition: M-15-12 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2015-2017/4442046.

1596.
A study on customer engagement strategy of Vodafone and competitor analysis of telecommunication service sector by
Edition: M-15-17 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442048.

1597.
A study on the evolving consumer preferences towards the brand - Patanjali by
Edition: M-15-21 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2015-2017/4442049.

1598.
A study on consumer behavior with respects to online shopping with special reference to youth by
Edition: M-15-24 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442051.

1599.
Study on the dimensions of consumption of luxury brand by
Edition: M-15-28 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442052.
Lists:

1600.
Study evaluating the functional performance of select Hotel Websites by
Edition: M-15-29 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442053.

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