IES Management College And Research Centre

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161.
BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLISHING HOUSE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 14784.

162.
STRATEGIC BRAND MANAGEMENTFOR B2B MARKET:A ROAD MAP FOR ORGANISATIONAL TRANSFORMATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SHA / 14871.

163.
BRAND MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LTD. 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 15078.

164.
Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller by
Edition: 3
Publication details: New Delhi Perason Education South Asia 2008
Availability: Items available for loan: Library Annexe -2 (6th Floor) (4)Collection, call number: Text Book 658.827/Kel/15638, ... Main Library (8)Collection, call number: 658.827 / KEL / 15391, ... Not available: Library Annexe: In transit (1). Library Annexe -2 (6th Floor): In transit (3).

165.
BRAND EXTENSION - THE LIMIT TO STRETCH by
Edition: 2007-2009 M-07-47
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PROJECT RE PR-588/MAR.

166.
BRAND SCORECARD FOR DOVE HAIR - CARE PRODUCTS (SHAMPOOS - CONDITIONERS) by
Edition: 2007-2009 M-07-30
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PROJECT RE PR-592/MAR.

167.
INGREDIENT BRANDING by
Publication details: GERMANY SPRINGER VERLAG BERLIN HEIDELBERG 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827/Kot/Pfo/16073.

168.
BRAND BUILDING ADVERTISING by
Publication details: NEW DELHI TATA MCGRAW HILL PUBLISHING COMPANY LTD 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/Par/16078.

169.
FCB-Ulka brand building advertising : concepts and cases M G Parameswaran, Medh Kinjal and FCB-Ulka Advertising (Mumbai, India) by
Publication details: New Delhi : New Delhi : Tata McGraw-Hill Pub. Co. 2011
Availability: Items available for loan: Main Library (4)Collection, call number: 658,827/ Par/Med/ 16129, ...

170.
BRAND FAILURS: THE TRUTH ABOUT THE 100 BIGEST BRANDING MISTAKES OF ALL TIME by
Edition: 2
Publication details: LONDON KOGAN PAGE LIMITED 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/HAI/16187.

171.
BRAND SUCCESS: HOW THE WORLD'S TOP 100 BRANDS THIRIVES AND SURVIVE by
Edition: 2
Publication details: LONDON KOGAN PAGE LIMITED 2001
Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.827/HAI/16188, ...

172.
WIKI BRANDS: REINVENTING YOUR COMPANY IN CUSTOMER DRIVEN MARKETPLACE by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCTION PRIVATE LTD. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/MOF/DOV/16196.

173.
How cool brands stay hot: branding to Generations Y Joeri Van den Bergh, Mattias Behrer. by
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.827/BER/BER/16189, ...

174.
LIFESTYLE PRODUCTS AND BRANDS: CONCEPTS AND CASES by
Publication details: AGARTALA THE ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SEN/16234.

175.
BRAND ARCHITECTURE: CONCEPTS AND CASES by
Publication details: AGARTALA THE ICFAI UNIVERSITY PRESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/HAR/16230.

176.
BRAND REVITALIZATION: CONCEPTS AND CASES by
Publication details: AGARTALA THE ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: Text Book 658.827/SUR/16423.

177.
BRANDING YOUR BUSINESS by
Publication details: NEW DELHI KOGAN PAGE INDIA PVT. LIMITED 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/HAM/16358.

178.
STRATEGIC BRAND MANAGEMENT: CRAETING AND SUSTAINING BRAND EQUITY LONG TERM by
Publication details: NEW DELHI KOGAN PAGE INDIA PVT. LTD. LIMITED 2000
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/KAP/16366.

179.
THE BRANDED MIND: WHAT NEUROSCIENCE REALLY TELL US ABOUT PUZZLE OF BRAIN AND THE BRAND by
Publication details: NEW DELHI KOGAN PAGE INDIA LIMITED 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/PLE/16367.

180.
BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME: by
Publication details: NEW DELHI KOGAN PAGE INDIA PVT. LIMITED 2011
Availability: Items available for loan: Main Library (4)Collection, call number: Text Book 658.827/HAI/16357, ...

181.
ADVERTISING AND BRAND STRATEGY by
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/HAR/16466.

182.
Brand society : how brands transform management and lifestyle Martin Kornberger by
Publication details: Cambridge Cambridge University Press 2010
Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.827/KOR/16496, ...

183.
STRATEGIC BRAND MANAGEMENT: RESEARCH THEORY AND PRACTICE by
Publication details: JAIPUR SHREE NIWAS PUBLICATION 2012
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ PAR/ 16512.

184.
STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY by
Edition: 3
Publication details: NEW DELHI PEARSON EDUCATION 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ KEL/PAR/ 16564. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827/KEL/PAR/16563.

185.
PRODUCT AND BRAND MANAGEMENT by
Publication details: DELHI PACIFIC PUBLICATION 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.575/ SEN/ 16611.

186.
BRAND MANAGEMENT by
Publication details: NEW DELHI ESSENTIAL BOOKS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ SHA/ 16607.

187.
GLOBAL BRAND STRATEGY UNLOCKING BRAND POTENTIAL COUNTRIES, CULTURE AND MARKETS by
Publication details: NEW DELHI KOGEN PAGE INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ GEL/ 16815.

188.
BRAND MANAGEMENT: TEXT AND CASES by
Publication details: NEW DELHI WISDOM PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ KUM/ 16741.

189.
REPUTATION RULES: STRATEGIES FOR BUILDING YOUR COMPANY'S MOST VALUABLE ASSET by
Publication details: NEW DELHI TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2011
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: Text Book 658.827/ DIE/ 16795.

190.
THE OLD RULES OF MARKETING ARE DEAD : 6 NEW REULES TO REINVENT YOUR BRAND & REIGNITE YOUR BUSINESS by
Publication details: NEW DELHI TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ PEA/ 16833.

191.
STRATEGIC BRAND MANAGEMENT by
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ ELL/ 16812.

192.
BRAND NEW : SOLVING THE INNOVATION PARADOX - HOW GREAT BRANDS INVENT AND LAUNCH NEW PRODUCTS, SERVICES AND BUSINESS NODELS by
Publication details: NEW JERSEY JOHN WILY AND SONS, LTD 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 16858 / MAD/ 16858 .

193.
PARTNERSHIP MARKETING : HOW TO GROW YOUR BUSINESS AND TRANSFORM YOUR BRAND THROUGH SMART COLLABORATION by
Publication details: ONTARIO JOHN WILEY AND SONS, INC 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ KUN/ 16859.

194.
THE BRUTAL TRUTH ABOUT ASIAN BRANDING : AND HOW TO BREAK THE VICIOUS CYCLE by
Publication details: SIGAPORE JOHN WILEY AND SONS, INC 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ BAL/ 16860.

195.
THE ULTIMATE ONLINE CUSTOMER SERVICE GUIDE: HOW TO GROW YOUR BUSINESS AND TRANSFORM YOUR BRAND THROUGH SMART COLLABORATION by
Publication details: NEW JERSEY JOHN WILEY AND SONS, INC 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 16861.

196.
THE BRUTAL TRUTH ABOUT ASIAN BRANDING : AND HOW TO BREAK THE VICIOUS CYCLE by
Publication details: NE3W JERSEY JOHN WILEY AND SONS, INC 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ BAL/ 16862.

197.
YAMAHA VS COMPETITORS CBU & DOMESTIC SEGMENT - MUMBAI MARKET BASED ON BRAND VISIBILITY & SHOWROOM LOCATION by
Edition: 2009-2012 MM-09-04
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-820/MMM/444820.

198.
199.
MARKET SHARE AND BRAND AWARENESS OF TATA MOTORFINANCE PASSENGER CAR BUSINESS IN MUMBAI REGION by
Edition: 2009-2012 MM-09-10
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-825/MMM/444825.

200.
PRODUCT AND BRAND MANAGEMENT: TEXT AND CASES by
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2010
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.56/ RAO/ 17027.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM