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	161.	Kellogg on branding : the marketing faculty of the Kellogg School of Management Alice M Tybout; Tim Calkins; Kellogg School of Management. by Tybout, Alice M Calkins Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2011 Availability: Items available for loan: Library Annexe (20)Collection, call number: 658.827/ Tyb/Cal/ 25149, ... Main Library (1)Collection, call number: BRANDS AND 658.827/ Tyb/Cal/ 6401. Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Tyb/Cal/ 27222. Not available: Library Annexe: In transit (1). Place hold Log in to add tags Add to cart (remove)
	162.	Brand vision how to energize your team to drive business growth by Taylor, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2007 Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ... Place hold Log in to add tags Add to cart (remove)
	163.	Product And Brand Management by Sengupta, Priyaranjan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pacific Publication 2011 Availability: Items available for loan: Library Annexe (14)Collection, call number: 658.575/SEN/11126639, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.575/SEN/11126638. Place hold Log in to add tags Add to cart (remove)
	164.	Brand Management by Sharma, Jaya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Essential Books 2009 Availability: Items available for loan: Library Annexe (8)Collection, call number: 658.827/SHA/11126756, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.827/SHA/11126755. Place hold Log in to add tags Add to cart (remove)
	165.	Rebranding: concepts, cases and applications by Gaurav, Kunal (ED) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad The ICFAI university Press 2008 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/GAU/28639. Place hold Log in to add tags Add to cart (remove)
	166.	Brand royalty how the world's top 100 brands thrive and survive by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd 2006 Availability: Items available for loan: Library Annexe (1)Collection, call number: BRANDS AND 658.827/ HAI/ 28844. Place hold Log in to add tags Add to cart (remove)
	167.	Strategic brand management, building, measuring, and brand equity Kevin Lane Keller. M.G. Parmeswaran and Issac Jacob by Kevin Lane Keller Parmeswaran, M.G Jacob, Issac Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education 2013 Availability: Items available for loan: Main Library (5)Collection, call number: 658.827/ Kel/Par/ 29643, ... Place hold Log in to add tags Add to cart (remove)
	168.	Creating powerful brands Leslie de Chernatony, Malcolm McDonald, Elaine Wallace. by Chernatony, Leslie de McDonald, Malcolm Wallace, Elaine Edition: 4 Publication details: New York Routlege 2011 Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ 30220. Place hold Log in to add tags Add to cart (remove)
	169.	Brand building : new dimensions by Bala Krishna , A V (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Bal/ 30562. Place hold Log in to add tags Add to cart (remove)
	170.	Case studies on brand management: new paradigm Brinda G,and Menaka Rao by G, Brinda Rao, Menaka Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/G, /30632. Place hold Log in to add tags Add to cart (remove)
	171.	Brand Identity VISUALS AND DESIGN PERSPECTIVES by "KAPOOR, SRIKANT" Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/KAP/30702. Place hold Log in to add tags Add to cart (remove)
	172.	The Icfai University Press on Brand Gendering Concepts and Experiences by Mukherjee Arindam (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2009 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/MUK/30766. Place hold Log in to add tags Add to cart (remove)
	173.	CASE STUDIES ON BRAND MANAGEMENT by "GIRIJA, P." Series: ; VOL. II Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI 2009 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/GIR//30914. Place hold Log in to add tags Add to cart (remove)
	174.	No cover image available Effectiveness of Cartoon Character's in Creating Brand Preferences among Kids Malve, Mitali by Malve, Mitali Edition: PG-13-29 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441673. Log in to add tags Add to cart (remove)
	175.	No cover image available A Study on Cadbury Dairy Milk Positioning and Repositioning and Brand Builiding in India Dave, Krishna by Dave, Krishna Edition: PG-13-32 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441675. Log in to add tags Add to cart (remove)
	176.	No cover image available Brand Building of Burberry Across the Globe Doshi, Akshan by Doshi, Akshan Edition: PG-13-42 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441680. Log in to add tags Add to cart (remove)
	177.	No cover image available Emergence of Luxury Brands in India Kothari, Sweta by Kothari, Sweta Edition: PG-13-58 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441689. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	178.	No cover image available A Study on the Impact of Sensory Branding in Engaging Customers through the use of Sensory Stimuli Tinwala, Fatema by Tinwala, Fatema Edition: PG-13-64 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441693. Log in to add tags Add to cart (remove)
	179.	No cover image available Advertising comprehension and Recall study of select brand of beauty soaps Shinde, Jaiti by Shinde, Jaiti Edition: PG-13-74 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441697. Log in to add tags Add to cart (remove)
	180.	No cover image available A Study on perception of parents with regards to branded baby care products in India Karia, Disha by Karia, Disha Edition: PG-13-75 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441698. Log in to add tags Add to cart (remove)
	181.	No cover image available Brand awareness for Bisleri Naheed, Abbas by Naheed, Abbas Edition: MM-13-10 2013-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2013-2016/4441734. Log in to add tags Add to cart (remove)
	182.	No cover image available A study on market growth and opportunities of luxury brand calvin klein Jaiswal, Pooja by Jaiswal, Pooja Edition: M-13-18 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441742. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	183.	No cover image available Content building of sunfeast and ultramintz brands online Kanekar, Nihal by Kanekar, Nihal Edition: M-13-21 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441744. Log in to add tags Add to cart (remove)
	184.	Case Studies On Brand Management New Paradigms by G, Brinda Rao, Menaka Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI 2008 Availability: No items available. Log in to add tags Add to cart (remove)
	185.	Brand Identity Visuals And Design Perspectives by Kapoor, Srikant Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: No items available. Log in to add tags Add to cart (remove)
	186.	The Icfai University Press On Brand Gendering Concepts And Experiences by Mukherjee Arindam (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2009 Availability: No items available. Log in to add tags Add to cart (remove)
	187.	Corporate Branding: Perspective And Experiences by Devi, R J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: (1). Place hold Log in to add tags Add to cart (remove)
	188.	Case Studies On Branding To Compete Leading Brands And Their Strategies by John, Doris Rajakumari Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827. Place hold Log in to add tags Add to cart (remove)
	189.	The Icfai University Press On Branding Practices by Sangeetha, K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2007 Availability: Items available for loan: (1). Place hold Log in to add tags Add to cart (remove)
	190.	No cover image available A study on Branding of Forest Essential Luxurious Ayurveda Hatode, Vivek by Hatode, Vivek Edition: PG-14-78 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441891. Log in to add tags Add to cart (remove)
	191.	No cover image available Internal branding and promotion of BCP for Reliance Capital Potdar, Mayuri by Potdar, Mayuri Edition: M-10-59 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-95/MMS-MAR/2010-2012/66695. Log in to add tags Add to cart (remove)
	192.	No cover image available Brand building initiatives for NMRS- A marketing perspectives Vora, Prateek by Vora, Prateek Edition: PG-11-60 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2012 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-271/PG-MAR/2011-2013/666271. Log in to add tags Add to cart (remove)
	193.	No cover image available To study the perception of Doctors with regards to Antithypertensive class of Drugs like ACE/ARB & Telmisartan with its combination drugs Singh, Upendra Kumar by Singh, Upendra Kumar Edition: PM-11-23 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2013 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-373/PM/2011-2013/666373. Log in to add tags Add to cart (remove)
	194.	No cover image available To study the Doctor's perception of regarding calcium orotate molecule Tangirala, Srinivas by Tangirala, Srinivas Edition: PM-11-24 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2012 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-374/PM/2011-2013/666374. Log in to add tags Add to cart (remove)
	195.	No cover image available To study the perception of Ketripin brand in the minds of Doctor (India's First Time Launch) Waghmare, Mohan by Waghmare, Mohan Edition: PM-11-26 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2012 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-375/PM/2011-2013/666375. Log in to add tags Add to cart (remove)
	196.	No cover image available To assess the perception and business potential of oxygen TV and to gauge up personality of the brand kenacort Dandekar, Ojus by Dandekar, Ojus Edition: PM-12-5 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2012 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-441/PM/2012-2014/666441. Log in to add tags Add to cart (remove)
	197.	Brand management: text and cases Neeraj Kumar and Paras Tripatrhi by Kumar, Niraj Ptipathi Paras Publication details: Mumbai Himalaya Publishing House 2015 Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ Kum/Tri/ 32794. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Kum/Tri/ 32793. Lists: Recent Additions to the Library-December-16. Place hold Log in to add tags Add to cart (remove)
	198.	No cover image available To study and assess the potential needs and awareness level of a premium cow milk brands Dalal, Siddhi by Dalal, Siddhi Edition: PG-13-16 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-653/PG-MAR/2013-2015/666653. Log in to add tags Add to cart (remove)
	199.	No cover image available Viability model for Amul Scooping Parlours/Comprehensive study of competitors/Recommendations & Suggestions for Scooping Parlours Malve, Mitali by Malve, Mitali Edition: PG-12-29 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-661/PG-MAR/2013-2015/666661. Log in to add tags Add to cart (remove)
	200.	No cover image available Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai Lavekar, Milind by Lavekar, Milind Edition: PG-13-45 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-669/PG-MAR/2013-2015/666669. Log in to add tags Add to cart (remove)