IES Management College And Research Centre

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1601.
A study on Indian organized retail and big bazaar marketing strategies by
Edition: M-15-30 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442054.

1602.
Strategies of HUL in rural market by
Edition: M-15-34 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442055.

1603.
To study the impact of sales management and planning for selling App based solutions by
Edition: M-15-37 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442056.

1604.
A study on changing buying behaviour for premium perfume brands: online vs in store by
Edition: M-15-35 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442057.

1605.
A study on consumer behavior with regards to investment intention by
Edition: M-15-36 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442058.

1606.
A study on changing consumer preferences towards online cab services with regards to ola and uber by
Edition: M-15-42 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442059.

1607.
Online marketing communication channels in B2B environment by
Edition: M-15-46 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442060.

1608.
Study of perception and preference of consumer towards select soft drink brands by
Edition: M-15-47 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442061.

1609.
A study on the effectiveness of shock advertising by
Edition: M-15-50 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442062.

1610.
A study of pharmaceutical strategies adopted by health food drink brands by
Edition: M-15-52 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442063.

1611.
No cover image available
1612.
An empirical study on consumer perception mapping with respect to ladies leather bags in Mumbai & Pune Choudhari, Ashvinkumar by
Edition: M-15-8 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442064.

1613.
Analysis of service quality of low cost and domestic airlines by
Edition: M-15-60 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: No items available.

1614.
No cover image available
1615.
No cover image available
Group Marketing: Theory, Mechanisms, and Dynamics. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA1.

1616.
No cover image available
Integrating Theory and Practice in Marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA1.

1617.
No cover image available
Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA3.

1618.
No cover image available
An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA1.

1619.
A study of the effectiveness of online marketing on IMC by
Edition: PG-15-3 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442128.

1620.
Study on futuristic marketing using technology by
Edition: PG-15-13 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442131.

1621.
To study the effect of various strategies adopted by different companies to implement green marketing by
Edition: PG-15-27 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442134.

1622.
Understanding the role of internet of things in marketing by
Edition: PG-15-30 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442136.

1623.
Understanding the role of internet in marketing by
Edition: PG-15-30 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: No items available.

1624.
A study on brand failure and brand rejuvenation strategies by
Edition: PG-15-34 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: No items available.

1625.
A study on brand failure and brand rejuvenation strategies by
Edition: PG-15-34 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442137.

1626.
A project on marketing of luxury products by
Edition: PG-15-41 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442138.

1627.
To study the implementation of direct marketing channel by
Edition: PG-15-45 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442139.

1628.
A study on importance of sensory marketing by
Edition: PG-15-75 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442149.

1629.
A study on distribution strategies of Asian Paints by
Edition: PG-15-77 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442150.

1630.
A study on the marketing of residential real estate sector in mumbai by
Edition: PG-15-89 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2015-2017/4442154.

1631.
A study on social media and its impact on marketing in India by
Edition: PG-15-100 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442157.

1632.
Influence of viral marketing on the employment of facebook by select apparel brands by
Edition: PG-15-102 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442158.

1633.
Marketing strategies of fashion retailer - zara by
Edition: PG-15-117 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442163.

1634.
A study on effectiveness of mobile marketing on integrated marketing communication by
Edition: PG-15-120 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442164.

1635.
Usage of digital marketing in Indian pharmaceutical industry by
Edition: PM-15-11 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2015-2017/4442203.

1636.
A study on usage of digital marketing in pharmaceutical industry by
Edition: PM-15-15 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2015-2017/4442207.

1637.
Perennial seller: the art of making and marketing work that lasts by
Publication details: London Profile Books Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Hol/34245.

1638.
Drucker on marketing: lessons from the world's most influential business thinker by
Publication details: New York The McGraw Hill Companies 2013
Availability: No items available.

1639.
Marketing management by
Edition: 5
Publication details: Chennai McGraw-Hill Education (India) Private Ltd 2016
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8/Sax/35332. Main Library (13)Collection, call number: 658.8/Sax/34325, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/Sax/34324.

1640.
Creating value: the theory and practice of marketing semiotics research by
Publication details: United Kingdom Oxford University Press 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Osw/35378.

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