IES Management College And Research Centre

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1641.
Strategic marketing by
Edition: 8
Publication details: Chennai McGraw Hill Education (India) Private Limited 2016
Availability: Items available for loan: Main Library (22)Collection, call number: 658.802/Cra/Pie/Student Collection/PG/MMS/Sr Batch, ...

1642.
Sevices marketing: people technology strategy by
Edition: 8
Publication details: Noida, U.P. Pearson India Education Services Pvt. Ltd., 2016
Availability: Items available for loan: Main Library (22)Collection, call number: 658.8(SER)/Wir/Lov/Student Collection PG/MMS/Sr Batch, ...

1643.
Marketing for competitiveness: Asia to the world: In the age of digital consumers by
Publication details: World Scientific Publishing Co. Pvt. Ltd. 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Kot/Kar/34635.

1644.
Trends on consumer behavior with respect to shopping online by
Edition: MM-15-2 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442240.

1645.
A study on consumer buying behavior with regard to tying and bundling by
Edition: MM-15-3 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442241.

1646.
A study on evaluation of construction equipment finance by
Edition: MM-15-4 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442242.

1647.
A study on brand failures of global brands by
Edition: MM-15-5 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442243.

1648.
A study understanding consumer perception of eragrance buying behavior by
Edition: MM-15-6 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442244.

1649.
A study on changing buying behaviour for premium brands: online vs offline by
Edition: MM-15-7 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442245.

1650.
A study on recent trends in online consumer buying behaviour. by
Edition: MM-15-10 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442246.

1651.
Studying the consumer preference for Amul beverages by
Edition: PG-14-6 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-856/PG-Mar/2014-2016/666856.

1652.
Marketization strategies for 31 st trawell an emerging hospitality start-up at 3H trawell private ltd., by
Edition: PG-14-7 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-857/PG-Mar/2014-2016/666857.

1653.
Business to business promotion of panasonic vision and other anchor products at anchor electrical private limited by
Edition: PG-14-12 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-858/PG-Mar/2014-2016/666858.

1654.
A study on customer perception and awareness of "pride of cows" at Parag Milk Products Private Limited., by
Edition: PG-14-17 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-859/PG-Mar/2014-2016/666859.

1655.
Competitive brand analysis of top five mosquito repellents with special to Goodknight at J. Walter Thompson by
Edition: PG-14-19 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-860/PG-Mar/2014-2016/666860.

1656.
A study analyzing the customer preferences for amul garlic butter by
Edition: PG-14-22 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-861/PG-Mar/2014-2016/666861.

1657.
Alternate trade channel (ATC) for chocolates & confectioneries in Nestle India Ltd., by
Edition: PG-14-24 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-862/PG-Mar/2014-2016/666862.

1658.
A study on marketing mix of a premium milk brand pride of cows by
Edition: PG-14-25 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-863/PG-Mar/2014-2016/666863.

1659.
Evaluation of intermediaries for global proliferation at anchor electrical private ltd., by
Edition: PG-14-26 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-864/PG-Mar/2014-2016/666864.

1660.
A study on promotional strategies of pride of cows by
Edition: PG-14-28 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-865/PG-Mar/2014-2016/666865.

1661.
To study the relationship between anchor switches and the company's customer base at anchor electricals pvt. ltd., by
Edition: PG-14-29 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-866/PG-Mar/2014-2016/666866.

1662.
Competitive analysis of ventura mobile market by
Edition: PG-14-32 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-867/PG-Mar/2014-2016/666867.

1663.
A study to assess the customer perception for luxury car rental by
Edition: PG-14-35 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-868/PG-Mar/2014-2016/666868.

1664.
An empirical analysis of customers satisfaction with respect to alternative delivery channel at bank of India by
Edition: PG-14-37 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-869/PG-Mar/2014-2016/666869.

1665.
To study customer perception of anchor products and its competitive analysis at anchor electricals pvt. ltd., by
Edition: PG-14-49 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-870/PG-Mar/2014-2016/666870.

1666.
Comparative analysis for amul dairy products in mumbai by
Edition: PG-14-51 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-871/PG-Mar/2014-2016/666871.

1667.
An assessment of perception and attitude of Indian students for fashion studies offered by foreign player at IMRB international by
Edition: PG-14-55 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-872/PG-Mar/2014-2016/666872.

1668.
Digital branding solution for house of Hiranandani Sharekhan, Everyyouth, Naturals, Hair and Care at Dentsu Webchutney by
Edition: PG-14-67 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-874/PG-Mar/2014-2016/666874.

1669.
Understanding and evaluating ROI of Amul Distributors at Amul Indiain Limited by
Edition: PG-14-68 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-875/PG-Mar/2014-2016/666875.

1670.
Creating brand awareness for Zycus Source-To-Pay Suite amongst Zycus customer and strategizing for cross sell opportunities at Zycus Infotech Private Limited by
Edition: PG-14-7 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-876/PG-Mar/2014-2016/666876.

1671.
Online marketing activities for everyuth, evara, hair & care, pureit at dentsu webchutney by
Edition: PG-14-72 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-877/PG-Mar/2014-2016/666877.

1672.
Brand promotion for MOCHL Breezer, closeup and Zee Khana Khazana through social media at Dentsu Webchutney by
Edition: PG-17-74 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-878/PG-Mar/2014-2016/666878.

1673.
Bond to Baba: Successful Strategies by
Publication details: Mumbai Popular Prakashan Pvt. Ltd., 2018
Availability: Items available for loan: Main Library (4)Collection, call number: 658.4012/Kar/35338, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.4012/Kar/35336.

1674.
Comparative study of services, facilities & offering at oil marketing companies at Hindustan Petroleum Corporation Ltd., by
Edition: PG-14-76 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-666880/PG-Mar/2014-2016/666880.

1675.
No cover image available
Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA10.

1676.
Marketing management by
Edition: 15
Publication details: Noida Pearson Education India Pvt. Ltd 2016
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8/Kot/Kel/35322, ... Not available: Main Library: Checked out (1).

1677.
Marketing management: indian cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education India Pvt. Ltd 2018
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8072/Gup/Agg/35325, ... Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8072/Gup/Agg/35321. Not available: Main Library: Checked out (1).

1678.
Market study on residential real estate in western suburbs - Mumbai by
Edition: PG-14-78 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-666881/PG-Mar/2014-2016/666881.

1679.
A project on challenges for sustainable public relations campaign by
Edition: PG-14-81 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-666882/PG-Mar/2014-2016/666882.

1680.
Brand enhancement of Mumbai international airport through strategic public relations at ogilvy & mather by
Edition: PG-14-82 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-666883/PG-Mar/2014-2016/666883.

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