IES Management College And Research Centre

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1801.
A study on creative digital marketing strategies of red bull tata consultancy services and platinum evara by
Edition: PG-17-62 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1249/PG-Mar/2016-2018/6661249.

1802.
A study on social media and content marketing at white rivers media by
Edition: PG-16-63 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1250/PG-Mar/2016-2018/6661250.

1803.
A study on understanding the impact of marketing through social media with reference to faber castell India Pvt. Ltd., by
Edition: PG-16-64 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1251/PG-Mar/2016-2018/6661251.

1804.
Study the insight of existing customer of pride of cows and to create awareness by
Edition: PG-16-65 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1252/PG-Mar/2016-2018/6661252.

1805.
An analysis of distribution process and consumer preferences of amul UHT milk by
Edition: PG-16-67 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1253/PG-Mar/2016-2018/6661253.

1806.
Analysis of consumer perception and consumption pattern for pride of cows by
Edition: PG-16-69 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1254/PG-Mar/2016-2018/6661254.

1807.
An empirical study on consumer preference and usage pattern for pride of cows milk by
Edition: PG-16-77 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1255/PG-Mar/2016-2018/6661255.

1808.
A study on creative digital media marketing strategies for red bull, piaggio vespa, platimum evara, shoppers stop, to study the competitors & prepare analysis for aditya birla health by
Edition: PG-16-78 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1256/PG-Mar/2016-2018/6661256.

1809.
A study on new product on new product launch of sampoorn cancer suraksha by SBI by
Edition: PG-16-82 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1257/PG-Mar/2016-2018/6661257.

1810.
A study on marketing practices for mobile shopping app and services by
Edition: PG-16-85 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1258/PG-Mar/2016-2018/6661258.

1811.
Study on customer service experience of Aditya Birla Fashion and retail by
Edition: PG-16-91 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1259/PG-Mar/2016-2018/6661259.

1812.
Feasibility study of developing a new retail channel by
Edition: PG-16-95 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1260/PG-Mar/2016-2018/6661260.

1813.
An empirical study on channel sales distribution - observce market and find out the competitiors and their strategies and the penetration of Amul beverages in retail outlets of Mumbai by
Edition: PG-16-97 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1261/PG-Mar/2016-2018/6661261.

1814.
Survey to understand consumer buying behavior towards whey protein, presentation of launch plan, sampling and sales of avvatar whey protein by
Edition: PG-16-100 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1262/PG-Mar/2016-2018/6661262.

1815.
Branding and marketing of real estate projects and well as a part of activities undertaken for integrating green building initiatives in the upcoming ventures by
Edition: PG-16-103 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1263/PG-Mar/2016-2018/6661263.

1816.
• To understand the client servicing role and responsibilities in the digital media firm. • To monitor and evaluate the brand presence on social media platforms and design online branding solutions for various brands. • To learn how market research is practiced through utilizing competitive analysis as a tool at Dentsu Webchutney by
Edition: PG-16-111 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1264/PG-Mar/2016-2018/6661264.

1817.
Himalaya Wellness Category development of Himalaya products in SAMT (stand alone modern trade)stores. Establish 2nd category of Himalaya products in Supermarket by
Edition: PG-16-115 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1265/PG-Mar/2016-2018/6661265.

1818.
Brand awareness for avaatar from house of parag milk food & company by
Edition: M-16-4 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1266/MMS-Mar/2016-2018/6661266.

1819.
Rationalization of register for paperless transactions by
Edition: M-16-8 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1267/MMS-Mar/2016-2018/6661267.

1820.
Himalaya Market expansion in south mumbai by
Edition: M-16-13 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1268/MMS-Mar/2016-2018/6661268.

1821.
Solution offerings for rapid applications development & delivery by
Edition: M-16-15 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1269/MMS-Mar/2016-2018/6661269.

1822.
SBI Life Insurance Research-based project dealing with the study of individual and situational factors affecting the completion of training program of Certified Insurance Facilitator (CIF). The objective was to find out the reasons for the existing gap between the number of SBI bank employees registering to become CIFs and the actual conversion number. by
Edition: M-16-18 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1270MMS-Mar/2016-2018/6661270.

1823.
Vivanta By Taj President Hotel Study of needs of the corporates by identifying the factors influencing hotel bookings and to suggest ideas for improving social media pages by
Edition: M-16-20 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1271/MMS-Mar/2016-2018/6661271.

1824.
Mondelez private India Ltd (Cadbury) 1)Opportunity for wide and deep selling of Mondelez Products. 2) To track the distribution of Cadbury through Beat Sequencing. 3) To increase the sale of Cadbury . by
Edition: M-16-21 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1272/MMS-Mar/2016-2018/6661272.

1825.
Future Group To Study Detractors Service Retrievals and process followed. by
Edition: M-16-25 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1273/MMS-Mar/2016-2018/6661273.

1826.
1827.
Brandkraft Multidimensional / 360 degree practices for mobile shopping app & services by
Edition: M-16-27 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1275/MMS-Mar/2016-2018/6661275.

1828.
Phase 2 of mobile application for employees of Kotak Mahindra Bank (KLAPP Phase 2) by
Edition: M-16-28 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1276/MMS-Mar/2016-2018/6661276.

1829.
Space Matrix Architects and Planners • Assisted in designing, prepared layouts, drawings and preliminary sketches • Prepared 3D designs as well as physical models for clients • Managed design changes and documentation by
Edition: M-16-30 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1277/MMS-Mar/2016-2018/6661277.

1830.
Amul India Ltd Analyzing Consumer Preferences & Market Potential of Amul Diced Cheese by
Edition: M-16-31 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1278/MMS-Mar/2016-2018/6661278.

1831.
1832.
Birla Sunlife Insurance To generate leads for the company and to study perception of insurance advisors and customers towards life insurance by
Edition: M-16-36 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1280/MMS-Mar/2016-2018/6661280.

1833.
Vivanta by Taj President, Cuffe Parade, Mumbai Edit Delete 1) Qualitative Analysis of Customer feedback 2) Assess the loopholes in the current luxury hotel business 3) Competitive Analysis for banquets halls 4) Suggestive measures for strengthening social media presence by
Edition: M-16-45 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1281/MMS-Mar/2016-2018/6661281.

1834.
Birla Sunlife Insurance Company Limited 1. To generate sales lead for the company 2. To market company's products to potential customers 3. To study what motivates an insurance advisor to join the industry 4. To study motive behind buying life insurance 5. To recommend ways to company on how to attract more insurance advisors and customers. by
Edition: M-16-51 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1282/MMS-Mar/2016-2018/6661282.

1835.
Parag Milk Foods Ltd 1)To conduct survey of existing consumers of Whey protein and map the existing players in the market and their strategies 2)To recommend a launch plan for Avvatar Whey Protein 3)Conduct Sampling Activity in the selected gyms and generate potential clients for the product by
Edition: M-16-59 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1283/MMS-Mar/2016-2018/6661283.

1836.
I-XL Technologies New Product Development for Digital Media (Product-Yoga at Work). Secondary Research for Upcoming Technologies like Virtual Reality, Leap Motion, Automatic App Testing Tools for I-XL technologies company. Business to Business Sells for Existing Application. Research on Technical Exhibition. by
Edition: M-16-61 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1284/MMS-Mar/2016-2018/6661284.

1837.
No cover image available
Role of conviction in the impact of electronic word of mouth on purchase intention for financial products and services by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA3.

1838.
No cover image available
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1.

1839.
No cover image available
Online Relationship Formation. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA2.

1840.
No cover image available
Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA7.

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