IES Management College And Research Centre

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201.
MARKETING AS A STRATEGY:UNDERSTANDING THE CEOS AGENDA FOR DRIVING GROWTH AND INNOVATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: PUNE PENGUIN BOOKS INDAI LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / KUM / 3962.

202.
Services marketing K. Rama Mohana Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education Services Pvt. Ltd 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / MOH / 3984.

203.
"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" by
Edition: 7TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8(SER)/ ZEI/BIT/ 3985.

204.
"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPORE PTE LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CHR / 3986.

205.
EMOTION MARKETING:THE HALLMARK WAY OF WINNING CUSTOMERS FOR LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BRA / 3992.

206.
Exploring marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson/South-Western, 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83\ Zik\ 4003.

207.
SERVICE MARKETING:ISSUES AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JHA / 4011.

208.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:MANAGEMENT SKILLS IN MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / MOR / 4048.

209.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:BUSINESS MARKETING RESEARCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / PLA / 4049.

210.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / LIN / 4050.

211.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:NEW PRODUCT DEVELOPMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.575 / BRO / 4051.

212.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:THE PSYCHOLOGY OF RELATIONSHIP SELLING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.80019 / OWE / 4052.

213.
ENCLYCOPEDIA OF STRATEGIC MARKETING MANAGEMENT:STRATEGIC COMPETITIVE INTELLIGENCE IN THE DIGITAL AGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / MIL / 4053.

214.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:COMPETITIVE STRATEGIES FOR SERVICE BUSINESSES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.802 / SAW / 4054.

215.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:STRATEGIC PERSONAL BRANDING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / MON / 4055.

216.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:CUSTOMER ADVISORY BOARDS A STRATEGIC TOOL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / CAR / 4056.

217.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:CROSS-CULTURAL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / HER / 4057.

218.
SOCIAL MARKETING: IMPROVING THE QUALITY OF LIFE by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA SAGE PUBLICATIONS LTD 2002
Availability: Items available for reference: Main Library: Not For Loan (2)Collection, call number: REFERENCE 658.8 / KOT / 2869, ...

219.
STANDING ROOM ONLY:STRATEGIES FOR MARKETING PERFORMANCE ARTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 1997
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KOT / 4109.

220.
GLOBAL MARKETING MANAGEMENT:. by
Edition: 7TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPOREPTE LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / WAR / 4110.

221.
RETHINKING MARKETING:DEVELOPING A NEW UNDERSTANDING OF MARKETS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NULL NULL 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAK / 4133.

222.
"MARKETING STRATEGY:BUSINESS-TO-BUSINESS, CONSUMER GOODS, SERVICES" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / NAG / 4139.

223.
THE 100 MINUTE MARKETING MANAGER: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MACMILLAN INDIA LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / NAG / 4142.

224.
SEVICES MARKETING: by
Edition: EIGHTH IND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BIT / 4154.

225.
MASS AFFLUENCE:SEVEN NEW RULES OF MARKETING TO TODAYS CONSUMER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JOH / 4169.

226.
SUCCESSFUL DIRECT MARKETING METHODS: by
Edition: SEVENTH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / MAN / 4173.

227.
MARKETING SERVICES: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / DR / 4178.

228.
INTERNATINAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / RAM / 4194.

229.
WHEN MARKETING BECOME A MINEFIELD: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAR / 4205.

230.
BASIC MARKETING.:A GLOBAL-MANAGERIAL APPROACH by
Edition: 14
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2002
Availability: Not available: Library Annexe: In transit (1).

231.
NEW PERSPECTIVE IN RURAL AND AGRICULTURE MARKETING: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 0
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 4275.

232.
CASE STUDIES IN MARKETING: VOL III by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2004
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8 /ICF /4287.

233.
THE MARKETING WHITEBOOK: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BUSINESS WORLD 2005
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REF 658.8 / BUS / 4294.

234.
RURAL MARKETING: by
Edition: SECOND EDI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIKAS PUBLISHING HOUSE 2005
Availability: Items available for loan: Main Library (3)Collection, call number: 658.8 / GOP / 4301, ...

235.
BOUND VOLUME- MARKETING REEARCH VOL141-3: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / MAR / 4351.

236.
BOUND VOLUME- JOURNAL OF MARKETING VOL 681-4: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI ALL INDIA MANAGEMENT ASSOCIATION 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8072 / ALL / 4357.

237.
BOUND VOLUME- MARKETING MANAGEMENT VOL 131-6: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8072 / ASS / 4363.

238.
BOUND VOLUME- JOURNAL OF INTERNATIONAL MARKETING VOL 41-4: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISSCO AMERICAN MANAGEMENT ASSOCIATION 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: 648.848 / MAR / 4364.

239.
FAQS ON MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MARSHALL CAVENDISH BUSINESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KOT / 4376.

240.
PYRO MARKETING:THE FOUR STEP STRATEGY TO IGNITE CUSTOMER EVANGELISTS AND KEEP THEM FOR LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / STI / 4443.

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