IES Management College And Research Centre

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2121.
A study on role of content marketing in customer attraction for a B2B Business by
Edition: MM-17-12
Material type: Text Text
Publication details: Mumbai IESs Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443824.

2122.
To study the evolution of earned media and its impact on digital marketing campaigns by
Edition: PG-18-97
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443276.

2123.
Impact of influence marketing: Fashion and beauty industry by
Edition: PG-19-122
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443305.

2124.
Research on marketing of baby care products in India by
Edition: MM-17-5
Material type: Text Text
Publication details: Mumbai IESs Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443819.

2125.
A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour by
Edition: PG-20- 133
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443663.

2126.
A Study of Marketing Strategies of Forest Essential by
Edition: PG-20- 74
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443604.

2127.
A comparative study on marketing strategies of Zomato and Swiggy by
Edition: PG-20- 184
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443715.

2128.
A study of Promotional Strategies of Nestl??`s Maggi in India by
Edition: PG-20- 110
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443640.

2129.
A study on maggis market leadership strategies by
Edition: M-19-9
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443493.

2130.
Marketing management: Indian cases by
Publication details: Noida, India Pearson India Education Services Pvt. Ltd., 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Gup/Agg/38504.

2131.
Marketing analytics for strategic decision-making by
Publication details: New Delhi, India Oxford University Press 2021
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Mai/Gur/38527.

2132.
Made in future: a story of marketing, media & content for our times by
Publication details: U.S.A. Penguin Business 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Pra/38539.

2133.
The RX Factor Strategic Creativity in Pharmaceutical Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 1997
Availability: No items available.

2134.
Rural Marketing environment, Problem and Strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House 2005
Availability: No items available.

2135.
Marketing masters: lessons in the art of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, U.S.A Harper & Row, Publishers 1988
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Bro/888151.

2136.
Pharmaceutical marketing 4.0 by
Publication details: Hyderabad, India PharmaMed Press 2023
Availability: Items available for loan: Main Library (4)Collection, call number: 615.068/Bha/38550, ... Not available: Main Library: Checked out (1).

2137.
kellogg on marketing : the marketing Faculty of the Kellogg School of Management by
Edition: 3rd
Publication details: New Jersey John Wiley & Sons 2023
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING MANAGEMENT (CUP32/SH 1TO5) 658.8/ Che/ Kot/ 38556.

2138.
The patient priority by
Publication details: McGraw-Hill Education 2022
Availability: Not available: Main Library: Checked out (1).

2139.
Pharmaceutical marketing 4.0 by
Publication details: Hyderabad, India PharmaMed Press 2023
Availability: Items available for loan: Main Library (30)Collection, call number: 615.068/Bha/38560/Student Collection Term I Pharma, ...

2140.
Mahindra Electric Cars: Challenges of Driving a Revolution in the Indian Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: JP/GEN-MAN/Vol 20, No 1/55513475Ja3.

2141.
No cover image available
Filli Café: Experience Tea and Talk by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: JP/GEN-MAN/Vol 20, No 1/55513475JA4.

2142.
No cover image available
Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA2.

2143.
No cover image available
2144.
Essentials of pharmaceutical marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi, India Anu Books Dec 2023
Availability: Items available for loan: Main Library (1)Collection, call number: 615.068/Dix/Sha/38725. Not available: Main Library: Checked out (1).

2145.
AI in Marketing: Literature Review on Focus Areas and Issues by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: Prakash A., Antony K. Bijoy The effect of shopbots on consumer purchase behaviour in digital market, Bengaluru, India
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA2.

2146.
Consumer Perception towards Green Marketing: An Empirical Study in Kolkata by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group March 2023
In: International Journal on Customer Relations
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513751JA1.

2147.
Marketing analytics by
Publication details: New Delhi - India - 2021 Wiley (1 October 2021); 2021
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Gup/Jat/38617.

2148.
Digital marketing by
Edition: 3rd Ed
Publication details: Chennai McGrawHill 2023
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING MANAGEMENT (CUP32/SH 1TO5) 658.8/Gup/38619.

2149.
What's a Qatar? FIFA World Cup 2022 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development June 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA1.

2150.
Marketing Compound for Cooperatives - CMC: The 6P's of Cooperativism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January - 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA2.

2151.
Mediation Role of Internal Customer’s Satisfaction in the Indirect Link between Internal Marketing, External Customer’s Satisfaction and Organizational Long Run Effectiveness: Role of Trust and Motivation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development Janiuary 2023
In: American Research Institute What's a Qatar? FIFA World Cup 2022
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA3.

2152.
Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA5.

2153.
Contemporary Marketing Management: Under a Brazilian executive perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA9.

2154.
The Impact of Refugee Related Marketing Strategy on Consumers’ Attitudes and Intentions: A Cross-Cultural Examination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA13.

2155.
Digital Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill Education India(Private) Limited 2023
Availability: No items available.

2156.
No cover image available
Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA1.

2157.
No cover image available
Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA2.

2158.
No cover image available
Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model Miryala, by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA2.

2159.
No cover image available
Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing.

2160.
Macrantha Sealant: A Positioning Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing Strategy.

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