IES Management College And Research Centre

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2161.
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Enerzi Microwave Systems: Growth Strategies in Emerging Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing, Strategic Management.

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2162.
Services marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore Wisdom India Publications June 2023
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Bar/Sax.

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2163.
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The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA3/Mar.

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2164.
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The metamorphic influence of cause-related marketing : Empowering consumers as catalysts for societal transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA4/Mar.

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2165.
Transformative marketing: Combining New Age Technologies and Human Insights by
Publication details: Switzerland Palgrave Macmillan 2024
Availability: Not available: Main Library: Checked out (1).

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2166.
Transactional to transformational marketing in pharma: The science of why and the art of how by
Publication details: Hyderabad PharmaMed Press 2023
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 615.068/Cha/38699.

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2167.
Marketing management: Indian context, global perspective by
Edition: 6
Publication details: New Delhi - 2018 Sage Publications India Pvt. Ltd., 2018
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8/Ram/Nam/38689, ...

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2168.
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Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd., May 2024
In: Sage Journal Publication Journal of Creating Value
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: JOURNAL/MGMT/Vol 10, No 1/55514339/JA5.

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2169.
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The next CMO: A guide to operational marketing excellence by
Publication details: Bloomington Archway Publishing 2020
Availability: Not available: Main Library: Checked out (1).

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2170.
Essentials of pharmaceutical marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Anu Books Dec 2023
Availability: No items available.

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