Your search returned 284 results.

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	241.	No cover image available A study analyzing the impact of promotional discounts on store performance by Rhea Mulgaonkar Edition: PG-16-91 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442399. Place hold Log in to add tags Add to cart (remove)
	242.	No cover image available Conventional advertising & online challenge: The way forward by Ali Lakdawala Edition: M-16-29 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Gen/16-18/4442341. Place hold Log in to add tags Add to cart (remove)
	243.	No cover image available A study of influence of humour advertising on consumer buying behaviour by Anushree Bagwe Edition: PG-16-3 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442370. Place hold Log in to add tags Add to cart (remove)
	244.	No cover image available A study on single celebrity vs. multiple celebrity endorsement by Jinay Maniar Edition: PG-16-28 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442378. Place hold Log in to add tags Add to cart (remove)
	245.	No cover image available A study on impact of changing media preferences on advertising agency structure by Virali Shah Edition: PG-16-107 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442404. Place hold Log in to add tags Add to cart (remove)
	246.	No cover image available A study on audience behaviour towards Mcdonald's Television Advertisement by Inzimamul-Haque Patel Edition: M-16-44 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Mar/16-18/4442456. Place hold Log in to add tags Add to cart (remove)
	247.	No cover image available What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Johnson, Johney Thomas,Tijo Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA2. Place hold Log in to add tags Add to cart (remove)
	248.	No cover image available A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR by Arora, Taanika Agarwal, Bhawna Kumar , Arvind Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA3. Place hold Log in to add tags Add to cart (remove)
	249.	The contagious commandments: ten steps to brand bravery by kemp-Robertson, Paul; Barth, Chris Publication details: UK Portfolio Penguin 2018 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Kem/Bar/36450. Lists: Book Alert - February-2019. Place hold Log in to add tags Add to cart (remove)
	250.	No cover image available The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention by Hashim, Nor Hazlina Normalini Sajali, Norhazlina Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 5/ 5559630JA4. Place hold Log in to add tags Add to cart (remove)
	251.	No cover image available The study of print ad compaigns of Nike and its impact on customer engagement by Aakash Kanwar Edition: PG-17-81 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	252.	No cover image available A comparative advertising research on confectionery brand of nestle by Evette Rodrigues Edition: PG-17-98 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	253.	No cover image available A study on the impact of advertising in case of a startup brand with special reference to Too Yumm! by Devika Teredesai Edition: PG-17-115 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	254.	No cover image available Impact of clutter breaking advertisements on consumers. by Zain Siddiqui Edition: PG-17-47 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	255.	No cover image available Impact of over the counter pain killer advertising on consumer behaviour by Shubham Mantri Edition: PM-17-35 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	256.	No cover image available A study of Governmentâ€™s Adverting & itâ€™s impact. by SHUKLA Suvrat Edition: M-17- 51 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	257.	No cover image available The impact of internet advertising on consumer behaviour by Manish Koravat Edition: MM-16-9 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18 Availability: No items available. Log in to add tags Add to cart (remove)
	258.	No cover image available The study of print ad compaigns of Nike and its impact on customer engagement by Aakash Kanwar Edition: PG-17-81 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442691. Place hold Log in to add tags Add to cart (remove)
	259.	No cover image available A comparative advertising research on confectionery brand of nestle by Evette Rodrigues Edition: PG-17-98 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442700. Place hold Log in to add tags Add to cart (remove)
	260.	No cover image available A study on the impact of advertising in case of a startup brand with special reference to Too Yumm! by Devika Teredesai Edition: PG-17-115 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442705. Place hold Log in to add tags Add to cart (remove)
	261.	No cover image available Impact of clutter breaking advertisements on consumers. by Zain Siddiqui Edition: PG-17-47 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442724. Place hold Log in to add tags Add to cart (remove)
	262.	No cover image available Impact of over the counter pain killer advertising on consumer behaviour by Shubham Mantri Edition: PM-17-35 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PM/17-19/4442756. Place hold Log in to add tags Add to cart (remove)
	263.	No cover image available A study of Governmentâ€™s Adverting & itâ€™s impact. by SHUKLA Suvrat Edition: M-17- 51 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442820. Place hold Log in to add tags Add to cart (remove)
	264.	No cover image available The impact of internet advertising on consumer behaviour by Manish Koravat Edition: MM-16-9 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442608. Place hold Log in to add tags Add to cart (remove)
	265.	No cover image available Effects of Message Variation and Communication Tools Choices on Consumer Response by Hongcharu, Boonchai Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 1/ 55510282JA4. Place hold Log in to add tags Add to cart (remove)
	266.	No cover image available Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company by Alavijeh, M. R. Karimi Majd,M. Jamshidi Afrashteh, A. Aslani Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA3. Place hold Log in to add tags Add to cart (remove)
	267.	The psychology of advertising by Fennis, Bob M.; Stroebe, Wolfgang Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hove 2012 Taylor&Francis Hove 2012 Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISING (CUP 35/SH ) 659.1/ Fen/Str/ 38378. Place hold Log in to add tags Add to cart (remove)
	268.	No cover image available A study on government advertising by Namrata Shriyan Edition: PG-18-111 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4443025. Place hold Log in to add tags Add to cart (remove)
	269.	No cover image available A study on impact of CSR advertising on consumer perception with respect to FMCG industry by Jenil Jethva Edition: PG-19-63 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443120. Place hold Log in to add tags Add to cart (remove)
	270.	No cover image available Astudy on the impact of advertisement on buying behaviour of consumer towards detergent powder consumption by Prashant Patil Edition: PG-19-77 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443122. Place hold Log in to add tags Add to cart (remove)
	271.	No cover image available Impact Of Digital Advertising Of OTC Medicines On Buying Behaviour Of Consumers by MANALI YADAV Edition: PM-20- 29 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management PM/20-22/4443769. Place hold Log in to add tags Add to cart (remove)
	272.	No cover image available A Study on advertising strategies of food delivery applications in India by RADHIKA LAKHOTIA Edition: PG-20- 130 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443660. Place hold Log in to add tags Add to cart (remove)
	273.	No cover image available A STUDY ON INFLUENCE OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE WITH SPECIAL REFERENCE TO SOFT DRINK MARKET IN MUMBAI by KALP THAKKAR Edition: PG-20- 46 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443576. Place hold Log in to add tags Add to cart (remove)
	274.	No cover image available Impact of traditional and digital advertising on consumer behavior for Cadbury Dairy Milk by Mandar Chindarkar Edition: M-19-55 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443502. Place hold Log in to add tags Add to cart (remove)
	275.	No cover image available Comparative Study of Traditional and Digital Advertising Strategies of Cadbury by DISHA LALWANI Edition: PG-20- 193 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443723. Place hold Log in to add tags Add to cart (remove)
	276.	No cover image available STUDY OF ETHICS IN ADVERTISING: CONSUMER PERCEPTION by Shivraj Khadse Edition: M-19-27 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443509. Place hold Log in to add tags Add to cart (remove)
	277.	No cover image available Evolution of search ads in search engine marketing by Maitri Dedhia Edition: PG-18-12 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443261. Place hold Log in to add tags Add to cart (remove)
	278.	No cover image available Role of advertising in brand building thru OOH by Avinash Acharya Edition: MM-17-1 Material type: Text Publication details: Mumbai IESs Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443816. Place hold Log in to add tags Add to cart (remove)
	279.	No cover image available A study on rise in the advertising industry of India and its impact on the consumers by Eram Shaikh Edition: PG-18-48 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443272. Place hold Log in to add tags Add to cart (remove)
	280.	No cover image available A Study on perception of Indian consumers on emerging advertising trends by MANSI MAHADADALKAR Edition: PG-20- 77 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443607. Place hold Log in to add tags Add to cart (remove)