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	241.	No cover image available STANDARDISATION AND LOCALISATION OF GLOBAL BRANDS CHENETRA, SHINOY JOHN by CHENETRA, SHINOY JOHN Edition: PG-12-108 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441401. Log in to add tags Add to cart (remove)
	242.	No cover image available COMPARATIVE STUDY BETWEEN THREE LEADING BRANDS OF ANTIBIOTICS SINGH, AARTI by SINGH, AARTI Edition: PG-12-109 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441402. Log in to add tags Add to cart (remove)
	243.	No cover image available ROSE - BRAND BUILDING AND BRAND PERFORMANCE ANALYSIS FOR SPORT VAIDYA, ABHIGNA by VAIDYA, ABHIGNA Edition: PG-12-117 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441410. Log in to add tags Add to cart (remove)
	244.	No cover image available ENHANCING BRAND IMAGE OF MICROMAX MALKANI, RAHUL by MALKANI, RAHUL Edition: M-12-31 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441445. Log in to add tags Add to cart (remove)
	245.	No cover image available THE GROWING CONSUMER BASE FOR LUXURY FASHION BRANDS IN INDIA PADHARIYA, JAY by PADHARIYA, JAY Edition: M-12-41 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441448. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	246.	No cover image available STRATEGIC BRAND MANAGEMENT PATEL, JAMSHED by PATEL, JAMSHED Edition: M-12-42 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441449. Log in to add tags Add to cart (remove)
	247.	No cover image available MEASURING AND INTERPRETING BRAND PERFORMANCE PORJE, PANKAJ by PORJE, PANKAJ Edition: M-12-47 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441451. Log in to add tags Add to cart (remove)
	248.	No cover image available TO STUDY ABOUT BRANDED AND GENERIC DRUGS AND FACTORS AFFECTING BRAND SUBSTITUTION BHADOURIA, VIVEK by BHADOURIA, VIVEK Edition: PM-12-01 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441468. Log in to add tags Add to cart (remove)
	249.	No cover image available REDEFINING STRETEGY FOR A STAGNANT BRAND SHETTY, CHAITRA by SHETTY, CHAITRA Edition: PM-12-29 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441495. Log in to add tags Add to cart (remove)
	250.	WHAT GREAT BRANDS DO: THE SEVEN BUILDING PRINCIPLES THAT SEPERATES THE BEST FROM THE REST DENISE LEE YOHN by YOHN, DENISE LEE Publication details: NEW DELHI WILEL INDIA PRIVATE LIMITED 2014 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ YOH/ 23534. Place hold Log in to add tags Add to cart (remove)
	251.	No cover image available ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH NANDAN, SHIVA by NANDAN, SHIVA: NANDAN, MONICA Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014 In: Indian Journal of Marketing Vol 44 Availability: No items available. Log in to add tags Add to cart (remove)
	252.	No cover image available BRAND POSITIONING OF GREEN CARS: A CORRESPONDENCE ANALYSIS APPROACH MOHANRAJ, PRASANNA, M. by MOHANRAJ, PRASANNA M: SIDDIQUE, SAMEEN MOHAMMED: RAMESH, NIRANJAN Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI) SEPTEMBER 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA1. Place hold Log in to add tags Add to cart (remove)
	253.	No cover image available BRAND PERSONALITY AND BRAND EQUITY RESEARCH: PAST DEVELOPMENTS AND FUTURE DIRECTIONS AHMAD, ANEES: THYAGARAJ, K.S. by AHMAD, ANEES: THYAGARAJ, K.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA2. Place hold Log in to add tags Add to cart (remove)
	254.	No cover image available BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT ALEX, JOJI N. by ALEX, JOJI N.: THOMAS, JITHIN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA2. Place hold Log in to add tags Add to cart (remove)
	255.	No cover image available FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS PANDA, RAJESH by PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHAFL OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA1. Place hold Log in to add tags Add to cart (remove)
	256.	BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY by TROUT JACK Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2001 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ TRO/ 24144. Place hold Log in to add tags Add to cart (remove)
	257.	No cover image available BRAND SENSE BHAT, PRASAD by MR. BHAT, PRASAD Edition: MM-12-002 MMM - 2012-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE JUNE 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2012-2015/4441560. Log in to add tags Add to cart (remove)
	258.	No cover image available THE LUXURY MARKET IN INDIA: MAHARAJAS TO MASSES by GLYN ATWAL (EDITOR), SOUMYA JAIN (EDITOR) Publication details: NEW YORK PALGRAVE MACMILLAN Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: BRANDS AND 658.827/ATW/JAI/24334. Log in to add tags Add to cart (remove)
	259.	Product Brand Management by Mathur, U C Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2012 Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.827/MAT/11124956, ... Place hold Log in to add tags Add to cart (remove)
	260.	Kellogg on branding : the marketing faculty of the Kellogg School of Management Alice M Tybout; Tim Calkins; Kellogg School of Management. by Tybout, Alice M Calkins Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2011 Availability: Items available for loan: Library Annexe (20)Collection, call number: 658.827/ Tyb/Cal/ 25149, ... Main Library (1)Collection, call number: BRANDS AND 658.827/ Tyb/Cal/ 6401. Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Tyb/Cal/ 27222. Not available: Library Annexe: In transit (1). Place hold Log in to add tags Add to cart (remove)
	261.	Brand vision how to energize your team to drive business growth by Taylor, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2007 Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ... Place hold Log in to add tags Add to cart (remove)
	262.	Product And Brand Management by Sengupta, Priyaranjan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pacific Publication 2011 Availability: Items available for loan: Library Annexe (14)Collection, call number: 658.575/SEN/11126639, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.575/SEN/11126638. Place hold Log in to add tags Add to cart (remove)
	263.	Brand Management by Sharma, Jaya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Essential Books 2009 Availability: Items available for loan: Library Annexe (8)Collection, call number: 658.827/SHA/11126756, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.827/SHA/11126755. Place hold Log in to add tags Add to cart (remove)
	264.	Rebranding: concepts, cases and applications by Gaurav, Kunal (ED) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad The ICFAI university Press 2008 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/GAU/28639. Place hold Log in to add tags Add to cart (remove)
	265.	Brand Revitalization Concepts and cases Suresh, K. by Suresh, K (ED) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad The ICFAI university Press 2008 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/SUR/28653. Place hold Log in to add tags Add to cart (remove)
	266.	Brand Alliances New Models of Networking Gopalakrishnan, P.S. by Gopalkrishnan, P S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad The ICFAI university Press 2007 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/GOP/28686. Place hold Log in to add tags Add to cart (remove)
	267.	Brand royalty how the world's top 100 brands thrive and survive by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd 2006 Availability: Items available for loan: Library Annexe (1)Collection, call number: BRANDS AND 658.827/ HAI/ 28844. Place hold Log in to add tags Add to cart (remove)
	268.	Citizen brands: putting society at the heart of your business Michael Willmott by Willmott, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: England John Wiley & Sons 2001 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/ Wil/ 29048. Place hold Log in to add tags Add to cart (remove)
	269.	Strategic brand management, building, measuring, and brand equity Kevin Lane Keller. M.G. Parmeswaran and Issac Jacob by Kevin Lane Keller Parmeswaran, M.G Jacob, Issac Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education 2013 Availability: Items available for loan: Main Library (5)Collection, call number: 658.827/ Kel/Par/ 29643, ... Place hold Log in to add tags Add to cart (remove)
	270.	Creating powerful brands Leslie de Chernatony, Malcolm McDonald, Elaine Wallace. by Chernatony, Leslie de McDonald, Malcolm Wallace, Elaine Edition: 4 Publication details: New York Routlege 2011 Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ 30220. Place hold Log in to add tags Add to cart (remove)
	271.	No cover image available A STUDY OF THE IMPACT OF BRAND AMBASSADORS ON CONSUMERS WITH RESPECT TO OVER THE COUNTER MEDICATIONS CHACHAD, CHAITALI by CHACHAD, CHAITALI Edition: PM-13-07 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2013-2015/4441575. Log in to add tags Add to cart (remove)
	272.	No cover image available BRAND PLAN ANALYSIS OF CALCIUM AND COMBINATIONS KHACHANE, AMIT S. by KHACHANE, AMIT S Edition: PM-13-12 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2013-2015/4441579. Log in to add tags Add to cart (remove)
	273.	Marketing know + how Pinkoon, Damrong by Pinkoon, Damrong Publication details: Mumbai Jaico Publishing House 2015 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Pin/ 31512. Place hold Log in to add tags Add to cart (remove)
	274.	Brand building : new dimensions by Bala Krishna , A V (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Bal/ 30562. Place hold Log in to add tags Add to cart (remove)
	275.	Case studies on brand management: new paradigm Brinda G,and Menaka Rao by G, Brinda Rao, Menaka Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/G, /30632. Place hold Log in to add tags Add to cart (remove)
	276.	Brand Identity Visuals and Design Perspectives by Kapoor Srikant (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/KAP/30693. Place hold Log in to add tags Add to cart (remove)
	277.	Brand Identity VISUALS AND DESIGN PERSPECTIVES by "KAPOOR, SRIKANT" Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/KAP/30702. Place hold Log in to add tags Add to cart (remove)
	278.	The Icfai University Press on Brand Gendering Concepts and Experiences by Mukherjee Arindam (Ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI 2009 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/MUK/30766. Place hold Log in to add tags Add to cart (remove)
	279.	CASE STUDIES ON BRAND MANAGEMENT by "GIRIJA, P." Series: ; VOL. II Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI 2009 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/GIR//30914. Place hold Log in to add tags Add to cart (remove)
	280.	No cover image available A Study of Brand Valuation Methodologies Adopted by Various Companies Sawant, Madhur by Sawant, Madhur Edition: M-13-43 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Fin/2013-2015/4441653. Log in to add tags Add to cart (remove)