IES Management College And Research Centre

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241.
THE 86 PERCENT SOLUTION:HOW TO SUCCEED IN THE BIGGEST MARKET OPPORTUNITY OF THE 21ST CENTURY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY WHARTON SCHOOL PUBLISHING 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BAN / 4455.

242.
MARKETING MANAGEMENT WORKBOOK: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / INS / 4491.

243.
MARKETING MANAGEMENT WORKBOOK: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / INS / 4492.

244.
MARKETING COMMUNICATIONS STRATEGY:WORKBOOK by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / INS / 4501.

245.
MARKETING COMMUNICATIONS STRATEGY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / ICF / 4502.

246.
SERVICES MARKETING THE INDIAN EXPERIENCE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / INS / 4504.

247.
SERVICES MARKETING ICFAI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/ICF/4505.

248.
BLINK:THE POWER OF THINIKING WITHOUT THINKING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK BACK BAY BOOKS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 153.42 / GLA / 4547.

249.
Marketing management : text and cases Rajiv Lal; John A Quelch and V Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McgrawHill Publishing Company Ltd. 2005
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / LAL / 4562. Main Library (1)Collection, call number: MARKETING 658.8/ Lal/Que/ 30383.

250.
INTERNATIONAL MARKETING RESEARCH:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 4564.

251.
THE RURAL MARKETING BOOK: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BIZTANTRA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAS / 4583.

252.
THE SLOW PACE OF FAST CHANGE:BRINGING INNOVATIONS TO MARKET IN A CONNECTED WORLD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BHA / 4598.

253.
A GENIES WISDOM:A FABLE OF HO A CEO BECAME A MARKETING GENIUS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8072 /TRO / 4635.

254.
11 IMMUAIBLE LAWS OF INTERNET BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 4636.

255.
"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" by
Edition: FIRST REPR
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ NAR / 4663.

256.
RELATIONSHIP MARKETING AN INTRODUCTION LINDGREEN, ADAM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.812/ICF/4688.

257.
RURAL MARKETING:CONCEPT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/ ICF/ 4689.

258.
TAPPING RURAL MARKET: CONCEPTS AND CASES GOPAL, V.V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/GOP/4706.

259.
RELATIONSHIP MARKETING DESIGN, IMPLEMENTATION AND MONITORING LINDGREEN, ADAM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.812/ICF/4710.

260.
MARKETING STRATEGY:BUSINESS-TO-BUSINESS CONSUMER GOODS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / NAG / 4721.

261.
MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / NAG / 4722.

262.
MARKETING PAYBACK:IS YOUR MARKETING PROFITABLE ? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / MER / 4779.

263.
"THE BIG BOOK OF CUSTOMER SERVICE TRAINING GAMES:QUICK,FUN ACTIVITIES FOR TRAINING CUSTOMER SERVICE REPS, SALESPEOPLE, AND ANYONE ELSE WHO DEALS WITH" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CAR / 4803.

264.
MARKETING RESEARCH:
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005
In: MALHOTRA, NARESH MARKETING RESEARCH
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / / 4835.

265.
"MARKETING RESEARCH,.:METHODOLOGICAL FOUNDATIONS" by
Edition: 8TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSON SOUTH-WESTERN 2004
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.8 / CHU / 4855, ... Library Annexe -2 (6th Floor) (2)Collection, call number: 658.8 / CHU / 4854, ... Main Library (1)Collection, call number: 658.8 / CHU / 4451. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / CHU / 4857.

266.
CASE STUDIES IN MARKETING:THE INDIAN CONTEXT by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072 / SRI / 4858.

267.
THE HIGHLY EFFECTIVE MARKETING PLAN: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPOREPTE LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / KNI / 4882.

268.
RELATIONSHIP MARKETING:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / S S / 4895.

269.
MARKETING RESEARCH: by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005
In: MALHOTRA, NARESH MARKETING RESEARCH
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / MAL / 4907.

270.
MARKETING RESEARCH .: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE "MCGRAW-HILL,INC" 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / COO / 5016.

271.
REVIEW OF MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 5029.

272.
INTERNATIONAL MARKETING RESEARCH: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / DOU / 5039.

273.
SERVICES MARKETING THE INDIAN EXPERIENCE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NULL NULL 0
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 (SER)/ CLO / 5040.

274.
STRATEGIC MARKET MANAGEMENT: by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 5046.

275.
GLOBAL MARKETING MANAGEMENT:. by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / HAL / 5058.

276.
NEW PERSPECTIVES IN RURAL MARKETING:INCLUDES CASE STUDIES by
Edition: 4RTH IMPRE
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 5077.

277.
NEW PERSPECTIVES IN RURAL MARKETING:INCLUDES CASE STUDIES by
Edition: 4RTH IMPRE
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 5078.

278.
NEW PERSPECTIVES IN RURAL MARKETING:INCLUDES CASE STUDIES by
Edition: 4RTH IMPRE
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 5079.

279.
NEW PERSPECTIVES IN RURAL MARKETING:INCLUDES CASE STUDIES by
Edition: 4RTH IMPRE
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / RAM / 5080.

280.
THE MARKETING WHITEBOOK 2006: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BUSINESS WORLD 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / BUS / 5119.

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