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	281.	Advertising and IMC: principles and practice by Moriarty, Sandra; Mitchell, Nancy; Wells, William D.; Wood, Charles Edition: 11 Publication details: Noida, Uttar Pradesh, India Pearson India Education Services Pvt. Ltd., 2021 Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/Mor/Mit/38498. Log in to add tags Add to cart (remove)
	282.	No cover image available AI in Marketing: Literature Review on Focus Areas and Issues by Purnima Bhatnagar, Amoli Tadiparthi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Publishing India Group January 2023 In: Prakash A., Antony K. Bijoy The effect of shopbots on consumer purchase behaviour in digital market, Bengaluru, India Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA2. Log in to add tags Add to cart (remove)
	283.	No cover image available Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels by Gandhi, Madhuri Ubba, Savita; Jyoti. Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA1. Place hold Log in to add tags Add to cart (remove)
	284.	No cover image available Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework by Shaon Sen Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)

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