Results of search for 'ccl=(su:{MARKETING MANAGEMENT})' › IES MCRC Information Resource Centre catalog

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	281.	Marketing strategy and competitive positioning by Hooley, Graham Piercy, Nigel F Nicoulaud, Brigitte Edition: 4 Publication details: New Delhi Pearson Education 2009 Availability: Items available for loan: Main Library (30)Collection, call number: 658.802/ Hoo/Pie/Student Collection Jr Batch, ... Lists: Book Alert-July-2019. Place hold Log in to add tags Add to cart (remove)
	282.	No cover image available CHALLENGES IN MARKETING OF IT PRODUCTS by KHOMNE Bhavesh Edition: M-17- 25 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	283.	No cover image available CHALLENGES IN MARKETING OF IT PRODUCTS by KHOMNE Bhavesh Edition: M-17- 25 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442794. Place hold Log in to add tags Add to cart (remove)
	284.	Purple cow: transform your business by being remarkable by Godin, Seth Publication details: London Penguin Books 2002 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/God. Lists: Book Alert October-2019, Management Gurus-25-March-2022. Place hold Log in to add tags Add to cart (remove)
	285.	This is marketing: you can't be seen until you learn to see by Godin, Seth Publication details: UK Portfolio Penguin 2018 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/God. Lists: Book Alert October-2019, Management Gurus-25-March-2022. Place hold Log in to add tags Add to cart (remove)
	286.	The guerrilla marketing handbook by Levinson, Jay; Godin, Seth Publication details: Boston Houghton Mifflin Company 1994 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Lev/God/36963. Lists: Book Alert October-2019, Management Gurus-25-March-2022. Place hold Log in to add tags Add to cart (remove)
	287.	Marketing Management by Kotler, Philip; Keller, Kevin Lane Edition: 15 Publication details: Noida Pearson India Education Services Pvt. Ltd. 2016 Availability: Items available for loan: Main Library (30). Place hold Log in to add tags Add to cart (remove)
	288.	Marketing management: Indian cases by Gupta, Prachi,Aggarwal,Ashita, Majra,Hufrish et al Edition: 15 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson India Education Services Pvt. Ltd., 2018 Availability: Items available for loan: Main Library (30)Collection, call number: 658.8/Gup/Agg/Student Collection PG, ... Place hold Log in to add tags Add to cart (remove)
	289.	Strategic marketing management : a means-end approach by Parry, Mark E Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi-2001 Tata Mc-Graw Hill Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING STRATEGY (CUP 33/SH 2) 658.802/Par/38382. Place hold Log in to add tags Add to cart (remove)
	290.	Marketing by Etzel, Michael J.; Walker, Bruce J; Stanton, William J Publication details: New Delhi Tata McGraw-Hill Publishig Company Limited 2004 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING MANAGEMENT (CUP32/SH 1TO5) 658.8/Etz/Wal/8882G. Log in to add tags Add to cart (remove)
	291.	No cover image available A study on influencer marketing as a marketing tool in fashion & beauty industry by Jessica Mathias Edition: PG-18-85 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4443010. Place hold Log in to add tags Add to cart (remove)
	292.	No cover image available A study on marketing strategies of Amul Biscuits by Prateek Agarwal Edition: PG-18-2 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PG-Mar/18-20/4442976. Place hold Log in to add tags Add to cart (remove)
	293.	No cover image available A study on sports marketing trends & its effectiveness by Rushikesh Vanjari Edition: M-19-62 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443175. Place hold Log in to add tags Add to cart (remove)
	294.	No cover image available A comparative study on effectiveness of traditional and digital marketing in food and beverage industry in India by Romil Solanki Edition: M-19-57 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443151. Place hold Log in to add tags Add to cart (remove)
	295.	Marketing management by Kotler, Philip; Keller, Kevin Lane; Chernev, Alexander; Sheth, Jagdish N.; Shainesh, G Publication details: Noida, India Pearson India Education Services Pvt. Ltd., 2022 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Kot/Kel/38503. Place hold Log in to add tags Add to cart (remove)
	296.	No cover image available A Study on the Impact of Real time marketing on the Brand Recall value among customers by Aditi Parab Edition: M-18-40 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443347. Place hold Log in to add tags Add to cart (remove)
	297.	No cover image available A study on influence of packaging on consumer purchase decision with regards to packeged food products by Ekta Soni Edition: PG-19-49 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443309. Place hold Log in to add tags Add to cart (remove)
	298.	No cover image available A STUDY ON SPORTS MARKETING TRENDS & ITS EFFECTIVENESS IN INDIA by SANKET SHINDE Edition: PG-20- 43 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443573. Place hold Log in to add tags Add to cart (remove)
	299.	No cover image available An evolution of content marketing in digital marketing by Jeel Gala Edition: PG-18-16 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443262. Place hold Log in to add tags Add to cart (remove)
	300.	No cover image available An empirical study on the milennials perception towards OTT platforms by Tanisha Kapale Edition: PG-18-25 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443264. Place hold Log in to add tags Add to cart (remove)
	301.	No cover image available To study the impact of OTT on traditional TV by Devyani Ashtaputre Edition: PG-18-63 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443266. Place hold Log in to add tags Add to cart (remove)
	302.	No cover image available Analysis of customer service effectiveness on understanding the clients brief and coordination between media and creative team by Samruddhi Sawant Edition: PG-18-42 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443264. Place hold Log in to add tags Add to cart (remove)
	303.	No cover image available Impact of influence marketing: Fashion and beauty industry by Dhruvi Lal Edition: PG-19-122 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443305. Place hold Log in to add tags Add to cart (remove)
	304.	No cover image available Research on marketing of baby care products in India by Aditya Masurekar Edition: MM-17-5 Material type: Text Publication details: Mumbai IESs Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443819. Place hold Log in to add tags Add to cart (remove)
	305.	Marketing management: Indian cases by Gupta, Prachi; Aggarwal, Ashita; Majra, Hufrish; Jacob, Isaac; Jain, Varsha; Krishna, Radha G.; Narang, Ritu; Venkatesh, Shanthi; Paul, Suresh A.; Goswami, Susobhan Publication details: Noida, India Pearson India Education Services Pvt. Ltd., 2022 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Gup/Agg/38504. Place hold Log in to add tags Add to cart (remove)
	306.	No cover image available Marketing masters: lessons in the art of marketing by Brown, Paul B Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, U.S.A Harper & Row, Publishers 1988 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Bro/888151. Place hold Log in to add tags Add to cart (remove)
	307.	No cover image available What's a Qatar? FIFA World Cup 2022 by American Research Institute Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development June 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA1. Log in to add tags Add to cart (remove)
	308.	Transformative marketing: Combining New Age Technologies and Human Insights by Kumar, V; Kotler, Philip Publication details: Switzerland Palgrave Macmillan 2024 Availability: Not available: Main Library: Checked out (1). Log in to add tags Add to cart (remove)
	309.	Marketing management: Indian context, global perspective by Ramaswamy, V.S.; Namakumari, S Edition: 6 Publication details: New Delhi - 2018 Sage Publications India Pvt. Ltd., 2018 Availability: Items available for loan: Main Library (2)Collection, call number: 658.8/Ram/Nam/38689, ... Log in to add tags Add to cart (remove)
	310.	Essentials of pharmaceutical marketing management by Dixit, Neeraj; Sharma, V.K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Anu Books Dec 2023 Availability: No items available. Log in to add tags Add to cart (remove)

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