IES Management College And Research Centre

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321.
CASE STUDIES IN STRATEGIC MARKETING MANAGEMENMT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.81/ICF/5945.

322.
MARKET-DRIVEN THINKING:ACHIEVING CONTEXTUAL INTELLIGENCE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / ARC / 5953.

323.
THE RURAL MARKETING BOOK: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BIZTANTRA 2007
In: KASHYAP, PRADEEP AND RAUT, SIDDARTHA RURAL MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAS / 5966.

324.
ROBIN HOOD MARKETING:STEALING CORPORATE SAVVY TO SELL JUST CAUSES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AND / 5976.

325.
STRATEGIC MARKETING PLANNING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / COL / 5983.

326.
SEVICES MARKETING MANAGEMENT: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ MUD / 5991.

327.
KNOWLEDG-BASED MARKETING:THE TWENTY-FIRST CENTURY COMPETITIVE EDGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA SAGE PUBLICATIONS LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / CHA / 5993.

328.
SEARCH MARKETING STRATEGIES:A MARKETER'S GUIDE TO OBJECTIVE-DRIVEN SUCCESS FROM SEARCH ENGINES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: OXFORD BUTTERWORTH-HEINEMANN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.89[EM] / COL / 6022.

329.
SEARCH MARKETING STRATEGIES:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 6047.

330.
STRATEGIC MARKETING MANAGEMENT:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.81 / / 6051.

331.
MARKETING RESEARCH:CONCEPTS & PRACTICES IN INDIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.83/SHA/6061.

332.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / S S / 6062.

333.
SERVICE MARKETING:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPOREPTE LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ RAM / 6138.

334.
SERVICE MARKETING:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPOREPTE LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ RAM / 6139.

335.
MARKETING STRATEGY:A DECISION-FOCUSED APPROACH by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
In: WALKER ; BOYD AND MULLINS MARKETING STRATEGY
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / HAR / 6142.

336.
MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / HAR / 6143.

337.
CASE STUDIES IN MARKETING:THE INDIAN CONTEXT by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / SRI / 6144.

338.
PRINCIPLES OF ADVERTISING AND IMC:
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / / 6147.

339.
MARKETING RESEARCH:WITIHIN A CHANGING INFORMATION ENVIRONMENT by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.83 / BUS / 6180.

340.
MARKETING RESEARCH: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BUS / 6181.

341.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / COO / 6184.

342.
FOUNDATIONS OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / FAH / 6185.

343.
FOUNDATIONS OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / FAH / 6186.

344.
MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: TENNESSEE PEARSON POWER DORLING KINDERLEY INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / BEN / 6233.

345.
MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / BEN / 6240.

346.
CONNECTING MARKETING:THE VIRAL BUZZ AND WORD OF MOUTH REVOLUTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KIR / 6267.

347.
BELOW THE LINE MARKETING CONCEPTS AND CASES SREEDHAR, GVS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.81/SRE/6335.

348.
INTERNATIONAL MARKETING CONCEPTS AND CASES VEDPURISWAR, A.V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 648.848/VED/6339.

349.
MARKETING MANANGEMENT:A FINANCE EMPHASIS by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / CHA / 6370.

350.
"BLOG MARKETING:THE REVOLUTIONARY NEW WAY TO INCREASE SALES,BUILD YOUR BRAND,AND GETR EXCEPTIONAL RESULTS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / WRI / 6491.

351.
MARKET BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.81 / BES / 6559.

352.
THE EMERGING MARKETS CENTURY:HOW A NEW BREED OF WORLD-CLASS COMPANIES IS OVERTAKING THE WORLD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / ANT / 6566.

353.
THE MARKETING GURUS:LESSONS FROM THE BEST MARKETING BOOKS OF ALL TIME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / MUR / 6593.

354.
The real Pepsi challenge : the inspirational story of breaking the color barrier in American business Stephanie Capparell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York WAll street Jornal Book 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 338.7\ Cap\ 6594.

355.
MARKETING RESEARCH: by
Edition: 7TH ED
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / AAK / 6639.

356.
NICHE MARKETING CONCEPTS AND EXPERIENCES KUMAR, RAVI V.V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/KUM/6704.

357.
ETHICAL MARKETING PERSPECTIVES AND APPLICATIONS SURESH, K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/SUR/6721.

358.
GUERILLA MARKETING COMES OF AGE TAHER, NASREEN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/ICFAI/6723.

359.
CUSTOMER EXPERIENTIAL MARKETING CONCEPTS AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.812/SRE/6724.

360.
MARKETING POWERPLAY:HOW THE WORLDS MOST INGENIOUS MARKETERS EACH THE TOP OF THEIR GAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / BUS / 6749.

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