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	361.	Decoding a brand manager's success : the secret no one reveals by Bethi, Prabhakar; Srivastava, Sachin Publication details: Chennai Notion Press 2017 Availability: Items available for loan: Main Library (9)Collection, call number: 658.827/Bet/sri/34001, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Bet/sri/33993. Lists: Recent aditions_August 2017. Place hold Log in to add tags Add to cart (remove)
	362.	No cover image available A study on the evolving consumer preferences towards the brand - Patanjali by Jadhav, Prashant Edition: M-15-21 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2015-2017/4442049. Log in to add tags Add to cart (remove)
	363.	No cover image available Study on the dimensions of consumption of luxury brand by Parab, Amit Edition: M-15-28 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442052. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	364.	No cover image available The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency by Liu, Yan Li, Krista J Chen, Haipeng (Allan) Balachander, Subramanian Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 1\ 5557753JA5. Place hold Log in to add tags Add to cart (remove)
	365.	No cover image available Harvesting Brand Information from Social Tags by Nam, Hyoryung Joshi, Yogesh. V Kannan, P. K Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 4, July 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA5. Place hold Log in to add tags Add to cart (remove)
	366.	No cover image available Study to see the impact of sales promotion tools on brand switching behavior of FMCGs consumer by Shah, Amit Edition: PG-15-49 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442140. Log in to add tags Add to cart (remove)
	367.	No cover image available Understanding brand evangelism in automobile industry by Shah, Keyuri Edition: PG-15-52 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442143. Log in to add tags Add to cart (remove)
	368.	No cover image available Exploring the four P's of luxury brand burberry across the world by Mathur, Radhika Edition: PG-15-89 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442153. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	369.	No cover image available A study on effect of celebrity endorsement on brand retail of lux (soap) and coca-cola (soft drink) by Poladia, Krisha Edition: PG-15-97 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442156. Log in to add tags Add to cart (remove)
	370.	No cover image available Online branding of real estate properties - a special focus on magicblicks.com by Shah, Yash Edition: PG-15-108 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442159. Log in to add tags Add to cart (remove)
	371.	No cover image available Study on impact of celebrity endorsements on the brand image by Thakur, Vardhan Edition: PG-15-114 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442160. Log in to add tags Add to cart (remove)
	372.	No cover image available Study on multi-brand loyalty in customers towards the purchase by Tiwari, Shrey Edition: PG-15-115 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442161. Log in to add tags Add to cart (remove)
	373.	Brand management by Singh, Rahul Publication details: New Delhi Venus Books Publishers and Distributors 2017 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sin/34280. Lists: Book Alert - December 2017. Place hold Log in to add tags Add to cart (remove)
	374.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane; Parameswaran, Ambi M.G.; Jacob, Isaac Edition: 4 Publication details: Noida - U.P. Pearson India Education Services Pvt. Ltd., 2015 Availability: Items available for loan: Main Library (69)Collection, call number: 658.827/Kel/Par/Student Collection PG/MMS/Sr Batch, ... Not available: Main Library: Checked out (2). Lists: Book Alert-February-2018. Place hold Log in to add tags Add to cart (remove)
	375.	No cover image available A study on brand failures of global brands by Khimsuriya, Harshad Edition: MM-15-5 2015-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMM/2015-2018/4442243. Log in to add tags Add to cart (remove)
	376.	No cover image available Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 10, No 2/ 5556894JA1. Place hold Log in to add tags Add to cart (remove)
	377.	No cover image available Competitive brand analysis of top five mosquito repellents with special to Goodknight at J. Walter Thompson by Jain, Priyanka Edition: PG-14-19 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-860/PG-Mar/2014-2016/666860. Log in to add tags Add to cart (remove)
	378.	No cover image available Creating brand awareness for Zycus Source-To-Pay Suite amongst Zycus customer and strategizing for cross sell opportunities at Zycus Infotech Private Limited by Desai, Tej Edition: PG-14-7 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-876/PG-Mar/2014-2016/666876. Log in to add tags Add to cart (remove)
	379.	No cover image available Brand promotion for MOCHL Breezer, closeup and Zee Khana Khazana through social media at Dentsu Webchutney by Gawankar, Pranjali Edition: PG-17-74 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-878/PG-Mar/2014-2016/666878. Log in to add tags Add to cart (remove)
	380.	No cover image available Brand enhancement of Mumbai international airport through strategic public relations at ogilvy & mather by Kamat, Nikhil Edition: PG-14-82 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-666883/PG-Mar/2014-2016/666883. Log in to add tags Add to cart (remove)
	381.	No cover image available Online brand building strategies for HDFC, KTM, Hershey's and ESKE at Dentsu Webchutney by Shah, Aakash Edition: PG-14-105 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-666892/PG-Mar/2014-2016/666892. Log in to add tags Add to cart (remove)
	382.	No cover image available Creating brand awareness for pride for cow's milk at parag milk food pvt. Ltd., by Thakur, Aditya Edition: PG-14-117 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-895/PG-Mar/2014-2016/666895. Log in to add tags Add to cart (remove)
	383.	No cover image available Digital brand building strategies for hair & care and tata social intership at dentsu webchutney by Tiwari, Deepak Edition: PG-14-118 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-896/PG-Mar/2014-2016/666896. Log in to add tags Add to cart (remove)
	384.	No cover image available Merchandise planning and repositioning of brand natraj at Hindustan Pencils Pvt. Ltd., by Sawhney, Ashmeet Edition: M-14-46 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-912/MMS-Mar/2014-2016/666912. Log in to add tags Add to cart (remove)
	385.	No cover image available Measurement of brand awareness and brand perception of anchor switches at anchor pvt. ltd., by Nagpal, Avneet Edition: PG-14-38 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Sum-934/PG-HR/2014-2016/666934. Log in to add tags Add to cart (remove)
	386.	No cover image available Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions by Sharma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction In: RAINA, ROSHAN METAMORPHOSIS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 5557711JA5. Place hold Log in to add tags Add to cart (remove)
	387.	No cover image available Study on amul as a brand and strategies to enhance its growth in long term by Hingora, Akshay Edition: PG-15-14 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1028/PG-Fin/2015-2017/6661028. Log in to add tags Add to cart (remove)
	388.	No cover image available Strategically planning the brand positioning and marketing activities of a unique social start up by Shah, Amit Edition: PG-15-49 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1037/PG-Mar/2015-2017/6661037. Log in to add tags Add to cart (remove)
	389.	No cover image available Brand engagement on social media for TATA SCIP, platinum Evara and Sultan Chand & Sons Pvt., Ltd., by Saher, Farshid Edition: PG-15-102 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1057/PG-Fin/2015-2017/6661057. Log in to add tags Add to cart (remove)
	390.	No cover image available Positioning of Bisleri carbonated soft drinks (CSD) in Mumbai for Bisleri International Pvt. Ltd., by Kotkar, Aditya Edition: M-15-34 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1079/MMS-Mar/2015-2017/6661079. Log in to add tags Add to cart (remove)
	391.	No cover image available A study on customer satisfaction towards services provided by Karda Construction Ltd., by Kukreja, Soniya Edition: M-15-35 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1080/MMS-Mar/2015-2017/6661080. Log in to add tags Add to cart (remove)
	392.	No cover image available Brand management to create and implement social media strategy for Reebok, Swiknic, Everyuth and by Pol, Vishal Edition: M-15-46 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1084/MMS-Mar/2015-2017/6661084. Log in to add tags Add to cart (remove)
	393.	No cover image available Turning brand truth into business transformation by Motwani, Meenakshi Edition: PM-15-8 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1131/PM/2015-2017/6661131. Log in to add tags Add to cart (remove)
	394.	No cover image available Understand the usage & drivers of biologicals & biosimilars and brand preference of rheumatologists & Gastroentterologists by Shirke, Sakshi Edition: PM-15-18 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1141/PM/2015-2017/6661141. Log in to add tags Add to cart (remove)
	395.	No cover image available Creating awareness and campaigning of fortune vivo diabetes care oil among doctors by Shivalkar, Vibhuti Edition: PM-15-19 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1142/PM/2015-2017/6661142. Log in to add tags Add to cart (remove)
	396.	No cover image available A study of factors impacting the brand awareness for pride of cows by Chheda, Karan Edition: PG-16-9 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1235/PG-Mar/2016-2018/6661235. Log in to add tags Add to cart (remove)
	397.	No cover image available Study of digital brand strategic solutions for HDFC life, Bajaj finserv, Fedex & platinum evara by Shah, Khushboo Edition: PG-16-48 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1244/PG-Mar/2016-2018/6661244. Log in to add tags Add to cart (remove)
	398.	No cover image available Brand awareness for avaatar from house of parag milk food & company by Bais, Shraddha Edition: M-16-4 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1266/MMS-Mar/2016-2018/6661266. Log in to add tags Add to cart (remove)
	399.	No cover image available Brand Personality in Politics : Scale Development and Validation by Krishan Gopal Verma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436Ja3. Place hold Log in to add tags Add to cart (remove)
	400.	No cover image available How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by Datta, Hannes Ailawadi, Kusum L Heerde,J. van Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1. Place hold Log in to add tags Add to cart (remove)