IES Management College And Research Centre

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361.
SUN TZU STRATEGIES FOR MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.81 / MIC / 6773.

362.
THE 50-PLUS MARKET:WHY THE FUTURE IS AGE NEUTRAL WHEN IT COMES TO MARKETING BRANDING STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / STR / 6805.

363.
"SIX SIGMA FOR MARKETING PROCESSES:AN OVERVIEW FOR MARKETING EXECUTIVES, LEADERS, AND MANAGERS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PRENTICE-HALL, INC" 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / CLY / 6817.

364.
WHY JOHNNY CANT BRAND:REDISCOVERING THE LOST ART OF THE BIG IDEA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SCH / 6819.

365.
TOP PERFORMER:A BOLD APPROACH TO SALES AND SERVICE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S A HYPERION 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / HAG / 6822.

366.
SERVICES MARKETING:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (6)Collection, call number: 658.8(SER)/ APT/ 7625, ... Main Library (4)Collection, call number: 658.8(SER) / APT / 5574, ... Not available: Library Annexe -2 (6th Floor): In transit (2).

367.
MARKETING RESEARCH: by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PEARSON EDUCATION INC 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BUR / 6849.

368.
MARKETING RESEARCH: by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PEARSON EDUCATION INC 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BUR / 6850.

369.
Statistics for management: Richard I; Levin and David S; ubin by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: STATISTICS 519.5 / LEV / 6855. Main Library (1)Collection, call number: STATISTICS 519.5 / LEV / 6854. Not available: Library Annexe -2 (6th Floor): In transit (1).

370.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / EAS / 6867.

371.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / EAS / 6868.

372.
GLOBAL MARKETING MANAGEMENT:CHANGES CHALLENGES AND NEW STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.848 / CAR / 6870.

373.
GLOBAL MARKETING MANAGEMENT:CHANGES CHALLENGES AND NEW STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.848 / CAR / 6871.

374.
MARKETING EXCELLENCE AND SYSTEM: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / BAN / 6882.

375.
"THE MARKETING ROI:THE PATH TO COMPAIGN CUSTOMER, AND CORPORATE PROFITABILITY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.1554 / LEN / 6891.

376.
"THE POWEROF STRATEGIC THINKING:LOCK IN MARKETS,LOCK OUT COMPETITORS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / ROB / 6929.

377.
THE RELATIONSHIP EDGE:THE KEY TO STRATEGIC INFLUENCE AND SELLING SUCCESS by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 650.13 / ACU / 6950.

378.
MARKETING MANAGEMENT: A FINANCE EMPHASIS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8 / CHA / 7049.

379.
GIMME:THE HUMAN NATURE OF SUCCESSFUL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAL / 7080.

380.
MARKETING IN THE NEW GLOBAL ORDER:CHALLENGES AND OPPORTUNIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8072 / / 7096.

381.
THE GURU GUIDE TO MARKETING:A CONCISE GUIDE TO THE BEST IDEA FROM TODAYS TOP MARKETER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / BOY / 7212.

382.
CONTEMPORARY CASES IN MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BIZTANTRA 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072/PAN/7248.

383.
HOW TO WRITE A MARKETING PLAN: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / WES / 7277.

384.
MARKETING IN NEW GLOBAL ORDER:CHALLENGES AND OPPORTUNITIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 7303.

385.
THE MANAGERS GUIDE TO COMPETITVE MARKETING STRATEGIES: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / NOR / 7365.

386.
101 WAYS TO MARKET YOUR BUSINESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / GRI / 7408.

387.
REVERSE PSYCHOLOGY MARKETING:THE DEATH OF TRADITIONAL MARKETING AND THE RISE OF THE PULL GAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK PALGRAVE PUBLISHERS LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / SIN / 7426.

388.
VIVA DICTIONARY OF MARKETING TERM: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.803/BEN/7435.

389.
MARKETING EXPRESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / MAR / 7456.

390.
MARKETING STRATEGY:A DESION FOCUSED APPRAOCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.802 / WAL / 7460.

391.
MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / WAL / 7461.

392.
STRATEGIC MARKETING:MAKING DECISIONS FOR STRATEGIC ADVANTAGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / FOR / 7462.

393.
STRATEGIC MARKETING:MAKING DECISIONS FOR STRATEGIC ADVANTAGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / FOR / 7463.

394.
PHARMACEUTICAL MARKETING EMERGING TRENDS KAUSHESH, ANSHUL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 615.068/KAU/7464.

395.
NEW PERSPECTIVES IN RURAL MARKETING:INCLUDES CASE STUDIES by
Edition: 2ND REVISE
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 7468.

396.
POCKET MARKETING:THE SKILLS AND PRACTICE OF MARKETNG FROM A-Z by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / ECO / 7493.

397.
MARKETING THAT WORKS:HOW ENTREPRENURAL MARKETING CAN ADD SUSTAINABLE VALUE TO ANY SIZED COMPANY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD WHARON UNIVERSITY PENSELVIA 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / HOW / 7577.

398.
MARKETING DYNAMICS:THEORY AND PRACTICE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 0
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / RAJ / 7601.

399.
THE ESSENCE OF MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2003
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / CHI / 7620.

400.
MARKETING CHANNELS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.87 / AND / 7621.

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