IES Management College And Research Centre

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361.
A project on marketing of luxury products by
Edition: PG-15-41 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442138.

362.
To study the implementation of direct marketing channel by
Edition: PG-15-45 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442139.

363.
Study to see the impact of sales promotion tools on brand switching behavior of FMCGs consumer by
Edition: PG-15-49 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442140.

364.
A study on key drivers of online apparel shopping by
Edition: PG-15-50 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442141.

365.
A study on factors affecting customer satisfaction in ICICI by
Edition: PG-15-55 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442142.

366.
Understanding brand evangelism in automobile industry by
Edition: PG-15-52 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442143.

367.
A study on surrogate advertising by
Edition: PG-15-54 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442144.

368.
A study on different products of patanjali and the overall complete analysis of ayurveda fmcg market size in India by
Edition: PG-15-57 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442145.

369.
A study on customers satisfaction with respect to the services of mumbai metro by
Edition: PG-15-64 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442146.

370.
Role of in-store promoting on compulsive buying behavior by
Edition: PG-15-66 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442147.

371.
Understanding the impact of ambient advertising on shopper's attitude by
Edition: PG-15-74 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442148.

372.
A study on importance of sensory marketing by
Edition: PG-15-75 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442149.

373.
A study on distribution strategies of Asian Paints by
Edition: PG-15-77 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442150.

374.
A study on impact of indian advertisement on consumer by
Edition: PG-15-80 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442151.

375.
Study on online reputation management of Maggi, Coca-cola, Toyota, Air India and Samsung Galaxy Note 7 by
Edition: PG-15-87 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442152.

376.
Exploring the four P's of luxury brand burberry across the world by
Edition: PG-15-89 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442153.
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377.
A study on the marketing of residential real estate sector in mumbai by
Edition: PG-15-89 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2015-2017/4442154.

378.
A study on buying behavior of gold jewellery in mumbai by
Edition: PG-15-96 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442155.

379.
A study on effect of celebrity endorsement on brand retail of lux (soap) and coca-cola (soft drink) by
Edition: PG-15-97 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442156.

380.
A study on social media and its impact on marketing in India by
Edition: PG-15-100 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442157.

381.
Influence of viral marketing on the employment of facebook by select apparel brands by
Edition: PG-15-102 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442158.

382.
Online branding of real estate properties - a special focus on magicblicks.com by
Edition: PG-15-108 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442159.

383.
Study on impact of celebrity endorsements on the brand image by
Edition: PG-15-114 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442160.

384.
Study on multi-brand loyalty in customers towards the purchase by
Edition: PG-15-115 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442161.

385.
Happy teachers change the World: A guide for cultivating mindfulness in education by
Publication details: Berkeley, California Parallax Press 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 370/Han/Wea/34525.

386.
Students' guide to income tax: University edition ( Book CD) by
Edition: 1
Publication details: New Delhi Taxmann Publications (P.) Ltd., 2017
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: N\B-2171\3331636.

387.
The Ultimate Guide to SMART Shopping by
Publication details: New Delhi RUPA PUBLICATIONS INDIA PRIVATE LIMITED 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Raj/34238.

388.
The impact of social media on the buying intention of apparels among Gen Y consumers in mumbai city by
Edition: PG-15-116 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442162.

389.
Marketing strategies of fashion retailer - zara by
Edition: PG-15-117 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442163.

390.
A study on effectiveness of mobile marketing on integrated marketing communication by
Edition: PG-15-120 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442164.

391.
A study on understanding consumer sensitivity towards consumer promotion in the fmcg sector by
Edition: PG-15-14 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442165.

392.
A comparative analysis of exchange traded funds and index funds by
Edition: PG-15-25 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Report -Finance PG-Fin/2015-2017/4442166.

393.
A study on ULIP products of Birla Sun Life Insurance by
Edition: PG-15-40 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Report -Finance PG-Fin/2015-2017/4442167.

394.
A study on mutual funds and perception of risk associated to it by mutual fund investors by
Edition: PG-15-47 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Report -Finance PG-Fin/2015-2017/4442168.

395.
A study on mutual fund industry and investment preference amongst investors by
Edition: PG-15-90 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Report -Finance PG-Fin/2015-2017/4442169.

396.
A study on wealth creation with dynamic options strategies by
Edition: PG-15-107 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Report -Finance PG-Fin/2015-2017/4442170.

397.
A study on consumers adoption of digital wallets by
Edition: PG-15-46 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Report -Finance PG-Fin/2015-2017/4442171.

398.
A study on employee attrition in private banking sector by
Edition: PG-15-23 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-HR/2015-2017/4442172.

399.
A study on OCTAPACE culture at mahindra & mahindra by
Edition: PG-15-56 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-HR/2015-2017/4442173.

400.
A study of reward and recognition system at UTI mutual fund by
Edition: PG-15-63 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-HR/2015-2017/4442174.

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