IES Management College And Research Centre

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41.
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The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance by Series: Indian Journal of marketing ; Vol 49(12)
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA1.

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42.
Radical product thinking: The new mindset for innovating smarter by
Publication details: Oakland, CA Berrett-Koehler Publishers, Inc 2021
Availability: Items available for loan: Main Library (1)Collection, call number: 658.575/Dut/38478.

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43.
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Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA1.

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