IES Management College And Research Centre

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42.
11 IMMUAIBLE LAWS OF INTERNET BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 4636.

43.
CASES IN IN BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 0
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.827/ICF/4678.

44.
BALANCED BRAND:HOW TO BALANCE THE STAKEHOLDER FORCES THAT CAN MAKE OR BREAK YOUR BUSINESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI JOSSEY BASS A WILY COMPANY 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / FOL / 4731.

45.
BRAND POSITIONING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SEN / 4860.

46.
BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5201.

47.
TRADEMARKS AND ADVERTISING AND BRAND PROTECTION:A MANUAL FOR ORGANISATIONS AND INDIVIUALS MANAGING INTELLEUAL PROPERTY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 346.048 / RYD / 5682.

48.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 5859.

49.
STRATEGIC BRAND MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / KEL / 5893.

50.
STRATEGIC BRAND MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / KEL / 5894.

51.
1800 RUNS BRAND SALES KHEL MEIN:ELEVEN WAY TO SCOREMORE IN LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5962.

52.
CORPORATE BRANDING:PURPOSE/PEOPLE/PROCESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DENMARK COPENHEGEN BUSINESS SCHOOL PRESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 5964.

53.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 6054.

54.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 6064.

55.
"BRANDS:COST, CONCEPT AND CASE STUDIES" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TAXMANN ALLIED SERVICES PRIVATE LTD. 0
Availability: Items available for loan: Library Annexe (1)Collection, call number: 657.73 / S S / 6318.

56.
BRAND PORTFOLIO MANAGEMENT: CONCEPT AND APPLICATION SURESH, K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2005
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/SUR/6326.

57.
BRAND EXTENSIONS CONCEPTS AND CASES SEHGAL, ROLI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SEH/6334.

58.
BRANDING SERVICES INDIAN PERSPECTIVES SHANTHI, N.M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SHA/6336.

59.
BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MELBOURNE JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BAR / 6600.

60.
BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HAS / 6893.

61.
PRIVATE LABEL STRATEGY:HOW TO MEET STORE BRAND CHALLENGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / JAN / 6908.

62.
B2B BRAND MANGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SPRINGER 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / WAL / 6991.

63.
GIMME:THE HUMAN NATURE OF SUCCESSFUL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAL / 7080.

64.
INCLUSIVE BRANDING:THE WHY AND HOW OF A HOLISTICS APPROACH TO BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK PALGRAVE PUBLISHERS LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / LUD / 7211.

65.
UNDERSTANDING BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHE / 7269.

66.
ADVERTISING AND INTEGRATED BRAND PROMOTION: by
Edition: 74
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSON ASIA PTE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / CHR / 7286.

67.
CASE STUDIES ON BRAND MANAGEMENT:.
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / / 7306.

68.
STRATEGIES FOR BUILDING SUSTAINABLE INDIAN BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ALL / 7324.

69.
"PROFIT BRANDS:HOW TO INCREASE THE PROFITABILITY, ACCOUNTABILITY AND SUSTAINABILITY OF BRANDS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / WRE / 7518.

70.
LIVING BRANDS:COLLABORATION INNOVATION = CUSTOMER FASCINATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / NAD / 7532.

71.
"LUXURY FASHION BRANDING:TRENDS, TACTICE, TECHNIQUES" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK PALGRAVE PUBLISHERS LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / OKO / 7714.

72.
BRAND MANAGEMENT FINANCIAL PERSPECTIVES RAY, SANTANU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/RAY/7922.

73.
MNC BRANDING IN INDIA STRATEGIES AND CASES SHANTHI, N.M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SHA/7924.

74.
STRATEGIC BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ELL / 8005.

75.
"BRANDING UNBOUND:THE FUTRE OF ADVERTISING, SALES, AND THE BRAND EXPIRENCE IN WIRELESS WORLD" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 8020.

76.
BRANDING A STORE:HOW TO BUILD SUCCESSFUL RETAIL BRANDS IN A CHANGING MARKET PLACE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / FLO / 8069.

77.
BRAND MANAGEMENT 101: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DHA / 8107.

78.
BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / VAN / 8117.

79.
BRAND COMMUNICATION CONTEMPORARY APPROACHES DAS, NAVEEN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Not available: Library Annexe: In transit (1).

80.
REBRANDING:AN INTRODUCTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / / 8183.

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