IES Management College And Research Centre

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41.
BRANDING A STORE:HOW TO BUILD SUCCESSFUL RETAIL BRANDS IN A CHANGING MARKET PLACE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / FLO / 8069.

42.
BRAND MANAGEMENT 101: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DHA / 8107.

43.
BRAND COMMUNICATION CONTEMPORARY APPROACHES DAS, NAVEEN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Not available: Library Annexe: In transit (1).

44.
CONTEMPORARY BRANDING PRACTICES AND APPLICATIONS RAJ, VENKAT RAM T. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/RAJ/8185.

45.
FASHION BRAND:BRANDING STYLE FROM ARMANI TO ZARA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TUN / 8224.

46.
APPLYING BRANDING IRON: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KOM / 8225.

47.
BRAND WARRIOR:CORPORATE LEADERS SHARE THEIR WINNING STRATEGIES by
Edition: SOUTH ASIA
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PROFILE BOOKS LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 8232.

48.
BUILDING BRANDS BUILDING MEANING:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KOM / 8233.

49.
INTEGRATED BRANDING:BECOMING BRAND-DRIVEN THROUGH COMPANY-WIDE ACTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / LEP / 8237.

50.
THE PHILOSOPHY OF BRANDING:GREAT PHILOSOPHER THINK BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BRA / 8246.

51.
BRAND NEW BRAND THINKING:BROUGHT OF LIFE BY 11 EXPERT WHO DO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 8299.

52.
BRAND NAMES AND PRODUCT DYNASTIES:LESSON FROM IN RETROSPECT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / COL / 8313.

53.
PRODUCT AND BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / MAT / 8320.

54.
LIVING THE BRAND:HOW TO TRANFORME EVERY MEMBER OF YOUR ORGANISATION INTO BRAND CHAMPION by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / NIC / 8342.

55.
A MASTER CLASS IN BRAND PLANNING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / / 8988.

56.
THE MAKING OF CULT BRAND GOPALAN, SWAPNA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/GOP/9134.

57.
THE ICFAI PRESS ON BRANDING PRACTICES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/ SAN/ 9137.

58.
ONLINE BRANDING:CONCEPT AND APPLICATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/ GOG/ 9151.

59.
DESTINATION BRANDING AN INTRODUCTION SINGH, AMIT KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SIN/9154.

60.
THE CULT OF LUXURY BRAND:INSIDE ASIAS LOVE AFFAIR WITH LUXARY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON NICHOLAS BREALEY PUBLISHING 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHA / 9339.

61.
"TAKING BRAND INITIATIVE:HOW COMPANIES CAN ALIGN STRATEGY, CULTURE, AND IDENTITY THROUGH CORPORATE BRANDING" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI JOSSEY BASS A WILY COMPANY 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HAT / 9669.

62.
ACCIDENTAL BRANDING:HOW EXTRA ORDINARY PEOPLE BUILD EXTRA ORDINARY BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / VIN / 9734.

63.
LUXURY BRAND MANAGEMENT:A WORLD OF PRIVILAGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / CHE / 9785.

64.
BRAND WAFARE:10 RULES FOR BUILDING THE KILLER BRAND LESSON FRO NEW AND OLD ECONOMY PLAYER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DAV / 10126.

65.
"STRATEGIC BRAND MANAGEMENT:BUILDING,MEASURING, AND MANAGING BRAND EQUITY" by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / KEL / 10373.

66.
GLOBAL BRANDS INTEGRITY MANAGEMENT: HOW TO PROTECT YOUR PRODUCT IN TODAY`S COMPETITIVE ENVIRONMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for loan: (1). Main Library (1)Collection, call number: 658.827 / PEN / 10815.

67.
BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI GALGOTIA PUBLISHING COMPANY 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / JOH / 10939.

68.
COMPENDIUM OF BRAND MANAGEMENT: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHU / 11467.

69.
ASIAN BRAND STRATEGY:HOW ASIA BULIDS STRONG BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ROL / 11744.

70.
BRAND SIMPLE:HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ADA / 11745.

71.
PROMISCUOUS CUSTOMERS:INVISIBLE BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UNITED KINGDOM CAPSTONE PUBLISHING (A WILEY COMPANY) 2002
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / BAY / 11774.

72.
BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RAJAT PUBLICATIONS 2008
Availability: Not available: Main Library: Checked out (1).

73.
BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAL / 11790.

74.
CITIZEN BRANDS:PUTTING SOCIETY AT THE HEART OF YOUR BUSINESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ENGLAND JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / WIL / 11797.

75.
BRAND ENIGMA:DECODING THE SECRETS OF YOUR BRAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWJERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BRU / 11900.

76.
BRAND DIGITAL:SIMPLE WAYS TOP BRANDS SUCCEED IN THE DIGITAL WORLD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ADA / 11901.

77.
BRAND MANNERS:HOW TO CREATE THE SELF-CONFIDENT ORGANISATION TO LIVE THE BRAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ENGLAND JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / GOR / 11943.

78.
BRAND VISION: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TAY / 11947.

79.
PRODUCT AND BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PACIFIC PUBLICATION 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SEN / 11961.

80.
"POWER BRANDS:MEASURING, MAKING AND MANAGING BRAND SUCCESS" by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: WEINHEIM WILEY INDIA PVT. LTD. 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / JES / 12031.

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