Your search returned 92 results.

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	41.	9 BRAND SHASTRAS:NINE SUCCEFULL BRAND STRATEGIES TO BUILD THE BRANDS by KAPOOR JAGDEEP Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2004 Availability: Not available: Main Library: Checked out (1). Place hold Log in to add tags Add to cart (remove)
	42.	FASHION BRAND:BRANDING STYLE FROM ARMANI TO ZARA by TUNGATE MARK Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI KOGAN PAGE INDIA 2005 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TUN / 8224. Place hold Log in to add tags Add to cart (remove)
	43.	CREATING PASSION BRANDS:GETTING TO THE HEART OF BRANDING by DAY DEREK;EDWARDS HELEN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI KOGAN PAGE INDIA 2005 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DAY / 8235. Place hold Log in to add tags Add to cart (remove)
	44.	MANAGING INDIAN BRANDS:MARKETING CONCEPT AND STRATEGIES Edition: 2ND Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI VIKAS PUBLISHING HOUSE 2002 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 8465. Place hold Log in to add tags Add to cart (remove)
	45.	MEDIA MONOLITH:HOW GREAT MEDIA BRANDS THRIVES AND SUVIVE by TUNGATE MARK Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI KOGAN PAGE INDIA 2004 Availability: Items available for loan: Library Annexe (1)Collection, call number: 338.47 / TUN / 8558. Place hold Log in to add tags Add to cart (remove)
	46.	CADBURY S PURPLE REGIME:THE STORY BEHIND CHOCOLATES BEST-LOVED BRAND by BRADLEY JOHN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BRA / 10132. Place hold Log in to add tags Add to cart (remove)
	48.	"BRANDS IN RETAILING:TRENDS, OPPORTUNITIES AND CHALLENGES" by DAS NAVEEN NAVEEN;MUKHERJEE ARINDAM Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2008 Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.87 /DAS /12149. Place hold Log in to add tags Add to cart (remove)
	49.	BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE by MAHASHABDE K E;VARMA ANIL Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI BOOKS 2009 Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 657.827 /MAH/VAR/ 12893. Place hold Log in to add tags Add to cart (remove)
	50.	No cover image available PRIVATE LABELS BRANDS IN INDIA MR. MUZAHIR QUREISHI by MR. MUZAHIR QUREISHI Edition: MMS - 2011-2013 M-11-42 Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441054/MMS/MAR. Log in to add tags Add to cart (remove)
	51.	THE DEFINATIVE BOOK OF BRANDING KOMPELLA KARTIKEYA by KARTIKEYA, KOMPELLA (EDITOR) Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2014 Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ KOM/ 24242. Place hold Log in to add tags Add to cart (remove)
	52.	No cover image available LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? BOTHRA, NEHA by BOTHRA, NEHA Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 6/5552586JA4. Place hold Log in to add tags Add to cart (remove)
	53.	Product Brand Management by Mathur, U C Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2012 Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.827/MAT/11124956, ... Place hold Log in to add tags Add to cart (remove)
	54.	Building brands: Luis Gallardo strategy and tactics by Gallardo, Luis Publication details: New Delhi Viva books Pvt. Ltd. 1295 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Gal/30447. Place hold Log in to add tags Add to cart (remove)
	55.	Eating the big fish : how challenger brands can compete against brand leaders by Morgan, Adam Edition: 2 Publication details: New Jersey John Wiley & Sons, Inc. 2017 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Mor/36496. Lists: Book Alert - February-2019. Place hold Log in to add tags Add to cart (remove)
	56.	No cover image available To undertake competitor mapping of dermatological brands and value addition to the sales training Sharma, Siddharth by Sharma, Siddharth Edition: PM-10-39 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-166/PM/2010-2012/666166. Log in to add tags Add to cart (remove)
	57.	No cover image available Developing online content and communication for various brands Unny, Rashmi by Unny, Rashmi Edition: PG-12-116 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2013 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-558/PG-MAR/2012-2014/666558. Log in to add tags Add to cart (remove)
	58.	No cover image available Brand Personality in Politics : Scale Development and Validation by Krishan Gopal Verma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 2/ 5558436Ja3. Place hold Log in to add tags Add to cart (remove)
	59.	No cover image available WOCKHARDT Ltd TITLE -1) : To study the current perception of Doctor’s about Low Dose Sustained release combination of (Nortriptyline and Pregabalin )in the treatment of Neuropathic pain. Market Research was conducted through Questionnaire . Area covered : Mumbai Speciality : GP,CP,ORTHO.NEUROLOGISTS Sample Size : 136. Research Methodology : SPSS Tiltle : 2) To understand the real time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories Area covered : Seawood,Kharghar,Belapur Sample size : 50 Chemists . Survey was conducted throgh survey monkey link . by Ansurkar, Deepti Edition: PM-16-3 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1331/PM/2016-2018/6661331. Log in to add tags Add to cart (remove)
	60.	No cover image available WOCKHARDT LTD PROJECT TITLE- Perception analysis in doctors mind regarding rabeprazole and domeperidone vis a vis rabeprazole and levosulpride combinations . Location- Mumbai , Pune , Nashik. PROJECT DETAILS- Study regarding indications, usage and side effects and competitor brands. by Bansode, Tejasvi Edition: PM-16-4 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1332/PM/2016-2018/6661332. Log in to add tags Add to cart (remove)
	61.	No cover image available WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.) by Swamini, Bhogale Edition: PM-16-5 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1333/PM/2016-2018/6661333. Log in to add tags Add to cart (remove)
	62.	No cover image available MIL LABORATORIES Perception Mapping of doctors about the Usage of collagen in Reconstructive therapy and cosmetic surgery • To carry out the market research of the collagen brands in the given specialty of doctors • To understand and analyse the market research data and interpret the findings from it by Mishra, Piyush Edition: PM-16-14 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1342/PM/2016-2018/6661342. Log in to add tags Add to cart (remove)
	63.	No cover image available Wockhardt Ltd. Market Research Project Title 1: To determine key motivation and barriers which are resisting the doctors to prescribe Winofit caps & Winofit Gold Project Title 2: Understanding the real time role of pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. by Shah, Najibuddin Chesti Edition: PM-16-24 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1352/PM/2016-2018/6661352. Log in to add tags Add to cart (remove)
	64.	No cover image available A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model by Pangriya, Ruchita Kumar, M. Rupesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA1. Place hold Log in to add tags Add to cart (remove)
	65.	No cover image available Building distinctive brand assets by Romaniuk, Jenni Publication details: Australia Oxford University Press 2018 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Rom/35432. Lists: Book Alert May-June -2018. Log in to add tags Add to cart (remove)
	66.	Booming brands - inspiring journeys of 11 "made In India" brands by Pamnani, Harsh Publication details: Mumbai TV18 Broadcast Ltd, 2018 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Pam/36429. Lists: Book Alert-Janaury-2019. Place hold Log in to add tags Add to cart (remove)
	67.	No cover image available Social relevance project - A study on the growing role of mobile brands in CSR by Poorva Malwankar Edition: M-16-31 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-CSR/16-18/4442449. Place hold Log in to add tags Add to cart (remove)
	68.	No cover image available A study of consumer preference of Samsung V/s other brands in consumer durable with respect to after sale service by Suraj Gupta Edition: PG-16-20 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442376. Place hold Log in to add tags Add to cart (remove)
	69.	No cover image available Direct and Moderating Influence of Perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India by Tripathi, Vibhuti Rastogi, Pooja Kumar, Suresh Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA17. Place hold Log in to add tags Add to cart (remove)
	70.	No cover image available An Exploratory Study of Positioning of Cement Brands in Rajasthan by Shyam Prasad,,S Rathore, Vishwajeet Singh Kathawala, Aslam Ahmed Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA4. Place hold Log in to add tags Add to cart (remove)
	71.	Global brand strategy: world-wise marketing in the age of branding by Jan-Benedict Steenkamp Publication details: 2017 Palgrave macmillan 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Ste/36504. Lists: Book Alert-May-2019. Log in to add tags Add to cart (remove)
	72.	No cover image available Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model by Nandi, Shampa Bhat, Sudhindra Wolfs, Bert Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA1. Place hold Log in to add tags Add to cart (remove)
	73.	Rebuild: how brands in India overcome crisis and emergerd stronger, better, wiser by Ramamurthy, Ramya Publication details: Gurugram, India Hachette 2018 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Ram/36510. Lists: Book Alert-June-2019. Place hold Log in to add tags Add to cart (remove)
	74.	No cover image available Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India by Sunita Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA5. Place hold Log in to add tags Add to cart (remove)
	75.	No cover image available A competitive analysis on brands of Ogilvy and roles of digital marketing over conventional marketing by Zain Siddiqui Edition: PG-17-47 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1451/PG-Mar/17-19/6661451. Log in to add tags Add to cart (remove)
	76.	No cover image available A study on building successful brands on social media platforms by Laxmi Borude Edition: PG-17-68 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1457/PG-Mar/17-19/6661457. Log in to add tags Add to cart (remove)
	77.	No cover image available The study of marketing strategies for FMCG food category private label brands of future consumer ltd. by Anuja Deshmukh Edition: PG-17-72 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1459/PG-Mar/17-19/6661459. Log in to add tags Add to cart (remove)
	78.	No cover image available Perception to OTC switch pharmaceuticals brands by Aniket Londhe Edition: PM-18-13 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PM/18-20/4442962. Place hold Log in to add tags Add to cart (remove)
	79.	No cover image available A study of marketing strategies used by top 5 health and wellness brands in India during covid-19 by Anuj Joshi Edition: M-19-20 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443181. Place hold Log in to add tags Add to cart (remove)
	80.	No cover image available A study of mature brands and revitalize chosen mature brand in fast moving consumer goods sector by Aakash Sharma Edition: PG-19-87 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443198. Place hold Log in to add tags Add to cart (remove)

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Your search returned 92 results.