IES Management College And Research Centre

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41.
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Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA1.

42.
The study of perception of consumers regarding AMUL beverages and their availability in Thane area by
Edition: PG-17-22
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1442/PG-Mar/17-19/6661442.

43.
A study on loyalty programs and it's impact on consumers by
Edition: PG-19-127
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443124.

44.
A Study on Online Buying Habits of Consumers For Health Supplements by
Edition: PM-20- 30
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management PM/20-22/4443770.

45.
A study on influence of experiential activities by brands on consumers by
Edition: M-18-40
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443348.

46.
A study on awareness, perception & consumption pattern of Immunity boosters by consumers in the 40+ years of age group by
Edition: PM-20- 23
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management PM/20-22/4443763.

47.
A Proposed Model for Factors Affecting Consumers ' Impulsive Buying Tendency in Shopping Malls by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA10.

48.
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49.
No cover image available
Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA1.

50.
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Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model Miryala, by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA2.

51.
No cover image available
Bio-Materials: The New Luxury Nobility? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA3.

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