IES Management College And Research Centre

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41.
A Study on role and effectiveness of product placement with respect to FMCG Products Baste, Snehal by
Edition: PG-13-117 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: No items available.

42.
Product Management In India by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 2015
Availability: No items available.

43.
No cover image available
Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3.

44.
Product Crisis Management its Impact on Brand Image Gawankar, Pranjali by
Edition: PG-14-74 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441888.

45.
Business development for IT and Security products Khandekar, Akshay by
Edition: PG-10-83 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-70/PG-MAR/2010-2012/66670.

46.
To study the perception of Doctors and to understand the working of product management team Bhadouria, Vivek by
Edition: PM-12-1 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-437/PM/2012-2014/666437.

47.
Working of product management team Patel, Pankaj by
Edition: PM-12-19 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-455/PM/2012-2014/666455.

48.
To study the perception of Doctors and to understand the working of product management team Patil, Amit by
Edition: PM-12-22 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-458/PM/2012-2014/666458.

49.
To study the perception of Doctors and to understand the working of product management team Rathod, Amol by
Edition: PM-12-25 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-460/PM/2012-2014/666460.

50.
To study the perception of Doctors and to understand the working of product management team Shah, Neil by
Edition: PM-12-26 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-461/PM/2012-2014/666461.

51.
Study of product management profile Shah, Pratik by
Edition: PM-12-27 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-462/PM/2012-2014/666462.

52.
Study on Ideal Nutritional Product Sharma, Ramprakash by
Edition: PM-12-28 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-463/PM/2012-2014/666463.

53.
To study the perception of Doctors and to understand and the working of product management team Thorat, Vishwanath by
Edition: PM-12-34 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-469/PM/2012-2014/666469.

54.
To study of Doctors and to understand the working of product management team Dalal, Darshan by
Edition: PM-12-36 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-471/PM/2012-2014/666471.

55.
Aaker On Branding 20 Prenciples that drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Aak/88884. Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.827/Aak.

56.
Aaker On Branding 20 Prenciples that drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Aak.

57.
Aaker On Branding 20 Prenciples that drive Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Aak.

58.
Strategic Brand Management For B2B Markets a road map for organisational transactions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sar.

59.
New product development, brand activation, real time consumer testing and launch strategy of airline products at shachindra india pvt. ltd., by
Edition: M-14-19 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-904/MMS-Mar/2014-2016/666904.

60.
A study on the product launch strategy of CEAT tyres by
Edition: PG-15-34 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1035/PG-Mar/2015-2017/6661035.

61.
Product understanding and lead generation for export business unit by
Edition: PG-15-110 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1059/PG-Mar/2015/2017/6661059.

62.
A study on the rise of ayurvedic products in Indian market with special reference to patanjali by
Edition: PG-16-43
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442380.

63.
No cover image available
The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: ol 16, No 1/ 55510091JA1.

64.
No cover image available
Influence of End-of-Life Product Management (EOL-PM) on Corporate Reputation and Market Performance: A Conceptual Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MANIMALA, MATHEW J. ( EDITOR) SOUTH ASIAN JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 26, Issue 2/ 55510879JA1.

65.
A Study on if companies providing health & hygiene products (Dettol, Savlon, and Johnson & Johnson) can enter a new segment of detergents during the times of COVID-19 by
Edition: PG-19-19
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443043.

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