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	41.	No cover image available Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India by Padival, Adesh Michael, Lidwin Kenneth Hebbar, Sunith Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA3. Place hold Log in to add tags Add to cart (remove)
	42.	No cover image available Perceived Recourse and Redress Risk: Is it Important in Forming Perception of Satisfaction? by Kansal, Purva Goel, Surit Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BUSINESS STRATEGY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510090JA7. Place hold Log in to add tags Add to cart (remove)
	43.	No cover image available Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment by Arya, Vikas Verma, Hemraj Sethi, Deepti Agarwal, Rajat Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 8, No 2/ 55510597JA1. Place hold Log in to add tags Add to cart (remove)
	44.	No cover image available A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods by Kumar, Rakesh Kaushal, S. K Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA3. Place hold Log in to add tags Add to cart (remove)
	45.	No cover image available Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India by Sunita Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA5. Place hold Log in to add tags Add to cart (remove)
	46.	No cover image available Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis by Rao, Kunja Sambashiva Rao,Bramhani Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA1. Place hold Log in to add tags Add to cart (remove)
	47.	No cover image available Influence of Family Communication Patterns in Family Purchase Decision Making by Aggarwal ,Vijita Singh Shefali Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA2. Place hold Log in to add tags Add to cart (remove)
	48.	No cover image available Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework by Shamal, S Mohan, Bijuna C Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 10/ 55511133JA1. Place hold Log in to add tags Add to cart (remove)
	49.	No cover image available Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City by Dey, Trinankur Sharma , L. S Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: /Vol 49, No 10/ 55511133JA3. Place hold Log in to add tags Add to cart (remove)
	50.	No cover image available A study on the influence of price bundling on consumer perception and purchase decision with respect to personal care products by Aishwarya Pawar Edition: PG-19-33 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443114. Place hold Log in to add tags Add to cart (remove)
	51.	No cover image available A study on the Impact of Social Media Influencers on Brand Credibility and Purchase Intention by Aashumi Mehta Edition: PG-19-71 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443074. Place hold Log in to add tags Add to cart (remove)
	52.	No cover image available Study of factors that influenced purchase decisions during covid-19 lockdown on personal care products by Swapnil Bakde Edition: PG-19-2 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443527. Place hold Log in to add tags Add to cart (remove)
	53.	No cover image available Perceived Risk, Trust, and Online Food Purchase Intention Among Malaysians by Uma Thevi Munikrishnan Kun Huang Abdullah Al Mamun Naeem Hayat Material type: Text; Format: print ; Literary form: Not fiction In: Business perspectives and research Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA2. Place hold Log in to add tags Add to cart (remove)
	54.	No cover image available A Framework for Investigating Green Purchase Behavior with a Focus on Individually Perceived and Contextual Factors by Roghayeh Teimourfamian Asl Soheila Khoddami Material type: Text; Format: print ; Literary form: Not fiction In: Business perspectives and research Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA6. Place hold Log in to add tags Add to cart (remove)
	55.	No cover image available Empirical Studies: COA Effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market by Suey Chau, David Ko, E Pang, Yeung Po Lan Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA4. Log in to add tags Add to cart (remove)
	56.	No cover image available Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR by Gupta , Ashwerya Savita , Ubba Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA3. Place hold Log in to add tags Add to cart (remove)
	57.	No cover image available Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels by Gandhi, Madhuri Ubba, Savita; Jyoti. Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA1. Place hold Log in to add tags Add to cart (remove)
	58.	No cover image available Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model Miryala, by Ramesh Kumar Kumar, J P Senthil Aluvala, Ravi. Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA2. Place hold Log in to add tags Add to cart (remove)
	59.	No cover image available Exploring Product Return Behavior in E-Commerce : Insights from an Emerging Market Context by Brajaballav Kar , Piyusa Pritiparnna Das and Sasmita Mohapatra Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)

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