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	401.	No cover image available Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry by Eilert, Meike Jayachandran, Satish Kalaignanam, Kartik Swartz, Tracey A Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA7. Place hold Log in to add tags Add to cart (remove)
	402.	No cover image available Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition by Vries, Lisette de Gensler, Sonja Leeflang,Peter S.H Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA1. Place hold Log in to add tags Add to cart (remove)
	403.	No cover image available Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter by Dion, Delphine Borraz, Stéphane Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA5. Place hold Log in to add tags Add to cart (remove)
	404.	No cover image available BrandCare Medical Advertising and consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by Borade, Srushti Edition: PM-16-6 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1334/PM/2016-2018/6661334. Log in to add tags Add to cart (remove)
	405.	No cover image available Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews. by Navghare, Vaidehi Edition: PM-16-13 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1341/PM/2016-2018/6661341. Log in to add tags Add to cart (remove)
	406.	No cover image available MIL laboratories Market research for the launch of a disinfectant. To study the usage of Bacillocid compared to other disinfectant brand. To study the perception and Awareness of the consumers regarding disinfectant. by Pednekar, Sahil Edition: PM-16-18 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1346/PM/2016-2018/6661346. Log in to add tags Add to cart (remove)
	407.	No cover image available MIL laboratories Market research for the launch of a disinfectant. To study the usage of Bacillocid compared to other disinfectant brand. To study the perception and Awareness of the consumers regarding disinfectant. by Pednekar, Sahil Edition: PM-16-19 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1347/PM/2016-2018/6661347. Log in to add tags Add to cart (remove)
	408.	No cover image available BrandCare Medical Advertising & Consultancy 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension Therapies. 3. Market Research project based KOLs interview. by Ambad, Nilesh Edition: PM-16-30 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1357/PM/2016-2018/6661357. Log in to add tags Add to cart (remove)
	409.	No cover image available A Research on a Comparative Study of Some Brand Switching Models in Marketing by Saran, Rashmita Swamy, R. J. R Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA2. Place hold Log in to add tags Add to cart (remove)
	410.	No cover image available "Affective Reactions" of Rural and Urban Voters to Government Campaign Commercials in Maharashtra by Srivastava, Mallika Naik,Shubhanshu Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA3. Place hold Log in to add tags Add to cart (remove)
	411.	No cover image available Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 1/ 5558623JA6. Place hold Log in to add tags Add to cart (remove)
	412.	No cover image available The effect of online brand experience on brand loyalty: A web of emotions. by Cleff, Thomas Walter, Nadin Xie, Jing Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA1. Place hold Log in to add tags Add to cart (remove)
	413.	No cover image available Servo Lubricants: An Analysis of Brand Attitude by Srivastava, Manish Pegoo, M. K. K Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA3. Place hold Log in to add tags Add to cart (remove)
	414.	No cover image available Factors contributing to brand positioning of smartphones among college students in chennai: A study. by Lakshmi, S Kavida, V Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA4. Place hold Log in to add tags Add to cart (remove)
	415.	No cover image available Nation branding for promoting tourism in the indian context by Bhatia, Pooja Panda, Rasananda Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA5. Place hold Log in to add tags Add to cart (remove)
	416.	No cover image available The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. by Rubab, Nida Shoukat, Shameem Shaheen, Muhammad Sandhu, Kamran Yousef Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja4. Place hold Log in to add tags Add to cart (remove)
	417.	No cover image available The IUP Journal of Brand Management Vol 11(XI) 2014 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 11/ BV-369. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/5552335, ... Log in to add tags Add to cart (remove)
	418.	No cover image available The IUP Journal of Brand Management Vol 13(XIII) 2016 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 13/ BV-375. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 13, No 1/5555611, ... Log in to add tags Add to cart (remove)
	419.	No cover image available The IUP Journal of Brand Management Vol 14(XIV) 2017 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 14/ BV-382. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 13, No 1/5557015, ... Log in to add tags Add to cart (remove)
	420.	No cover image available Building distinctive brand assets by Romaniuk, Jenni Publication details: Australia Oxford University Press 2018 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Rom/35432. Lists: Book Alert May-June -2018. Log in to add tags Add to cart (remove)
	421.	No cover image available Means and Ends in Cross Border Marketing : Ethical Dimensions of Promotional Activities of The Online Casino by Kapil Kathuria Nipun Dhaulta Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 4/ 5558729JA4. Place hold Log in to add tags Add to cart (remove)
	422.	No cover image available Can Starbucks Sustain Its High Prices in China? by Purkayastha, Debapratim Benudhar Sahu Seshaiah, S V Tripathy,Trilochan Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N CASE FOLIO Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 5558567JA1. Place hold Log in to add tags Add to cart (remove)
	423.	No cover image available The IUP Journal of Brand Management Vol 6(VI) 2009 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 6(VI)/ BV-33. Log in to add tags Add to cart (remove)
	424.	No cover image available New Perspectives on Communication of Change in Corporate Identity by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction In: Indian Institute of Managementl Banglore IIMB Management Review Vol 28 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 28, Issue 2/ 5556062JA1. Place hold Log in to add tags Add to cart (remove)
	425.	No cover image available Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit by Nagar, Komal Material type: Text; Format: print ; Literary form: Not fiction In: Chand,Vijaya Sherry Vikalpa Vol . 41 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 41, Issue 2/ 5556129JA4. Place hold Log in to add tags Add to cart (remove)
	426.	No cover image available The IUP Journal of Brand Management Vol 8(VIII) 2011 by Murthy, E. N IUP Publication Publication details: HYDERABAD IUP PUBLICATION Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 8(VIII)/ BV-117. Log in to add tags Add to cart (remove)
	427.	Branded: tell your story, build relationships, and empower learning by Sheninger, Eric; Rubin, Trish Publication details: New York Jossey-Bass 2017 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sch/Rub/36280. Lists: Book Alert -September-2018. Place hold Log in to add tags Add to cart (remove)
	428.	No cover image available A study on consumer perception towards skin care products of patanjali brand by Kirit Dasha Edition: PG-16-13 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442375. Place hold Log in to add tags Add to cart (remove)
	429.	No cover image available To study effects of customer brand perceptions on store image and purchase intention: an application in apparel shopping by Priyanka Thakur Edition: PG-16-56 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442385. Place hold Log in to add tags Add to cart (remove)
	430.	No cover image available A study on brand loyalty in India FMCG market with special reference to personal care products by Farhan Khan Edition: M-16-26 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Mar/16-18/4442435. Place hold Log in to add tags Add to cart (remove)
	431.	No cover image available A study on branding of luxury automobile industry in India by Soham Bhuse Edition: M-16-8 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Mar/16-18/4442414. Lists: hjhj, Luxuray Brand. Place hold Log in to add tags Add to cart (remove)
	432.	No cover image available Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Singh, Balgopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA1. Place hold Log in to add tags Add to cart (remove)
	433.	No cover image available What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Johnson, Johney Thomas,Tijo Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA2. Place hold Log in to add tags Add to cart (remove)
	434.	The laws of brand storytelling: win―and keep―your customers’ hearts + minds by Walter, Ekaterina; Gioglio, Jessica Publication details: New York McGraw-Hill 2019 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Wal/Gio/36432. Lists: Book Alert-Janaury-2019. Place hold Log in to add tags Add to cart (remove)
	435.	The contagious commandments: ten steps to brand bravery by kemp-Robertson, Paul; Barth, Chris Publication details: UK Portfolio Penguin 2018 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Kem/Bar/36450. Lists: Book Alert - February-2019. Place hold Log in to add tags Add to cart (remove)
	436.	No cover image available Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience by Ojiaku, Obinna C Osarenkhoe, Aihie Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA6. Place hold Log in to add tags Add to cart (remove)
	437.	No cover image available Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry by Hanaysha, Jalal Rajeh Pech, Richard Jan Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA7. Place hold Log in to add tags Add to cart (remove)
	438.	No cover image available Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention by Singh, Ramendra Pratap Banerjee, Neelotpaul Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6 5559802JA14. Place hold Log in to add tags Add to cart (remove)
	439.	No cover image available Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation by Sinha, Somesh Kumar Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA16. Place hold Log in to add tags Add to cart (remove)
	440.	No cover image available Direct and Moderating Influence of Perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India by Tripathi, Vibhuti Rastogi, Pooja Kumar, Suresh Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA17. Place hold Log in to add tags Add to cart (remove)