IES Management College And Research Centre

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401.
GUERRILLA MARKETING RESEARCH:MARKETING RESEARCH TECHNIQUES THAT CAN HELP ANY BUSINESS MAKE MORE MONEY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / KAD / 7624.

402.
INTRODUCTION TO OPERATIONS RESEARCH:
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
In: HILLIER AND LIEBERMAN INTRODUCTION TO OPERATIONS RESEARCH
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 519.7 / / 7641.

403.
STEAL THESE IDEAS:MARKETING THESE IDEAS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / CON / 7663.

404.
VALUT CAREER GUIDE TO MARKETING AND BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 650.144 / GOO / 7683.

405.
CONSUMER AND QUALITY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812 / MUR / 7684.

406.
PROFITABLE MARKETING COMMUNICATION:A GUIDE TO AMRKETING RETURN ON INVESTMENTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / AIT / 7725.

407.
CASES IN SERVICES MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI THE INSTITUTE OF CHARTERD FINANCIAL ANLYST OF INDIA 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8/ICF/7733.

408.
"SMALL IS THE NEW BIG:AND 183 OTHER RIFFS,RANTS AND REMARKABLE BUSINESS IDEAS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GOD / 7763.

409.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BRA / 7794.

410.
ESSENTIALS OF MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSON SOUTH-WESTERN 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BAB / 7821.

411.
ANALYSIS OF MARKETING PLANNING: by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / LEH / 7832.

412.
MULTICULTURAL MARKETING AN INTRODUCTION SREEDHAR, GVS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/SRE/7919.

413.
BUSINESS MARKETING AN INTRODUCTION MOOKHERJEE, S.N. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/MOO/7921.

414.
ESSENTIALS OF PHARMACEUTICAL SALES MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI FOUNDATION BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 615.068 / MAL / 7943.

415.
MARKETING RESEARCH FOR MANAGERS: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CRO / 7945.

416.
THE NEW MARKETING:TRANSFORMING THE CORPORATE FUTURE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / WIL / 7946.

417.
MARKETING PLANS FOR SERVICES BUSINESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / PAY / 7947.

418.
MARKETING CHANNELS: by
Edition: 7TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI THOMSON SOUTH-WESTERN 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.87 / ROS / 8017.

419.
"12 AMAZING SECRETS OF MILLIONAIRE:SMART, SIMPLE STEPS FOR TURNING YOUR BRILLANT PRODUCT IDEA INTO MONEY-MAKING MACHINE" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / REE / 8024.

420.
"THE SERVICE-DOMINANT LOGIC MARKETING:DIALOG, DEBATE AND DIRECTIONS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 8039.

421.
STRATEGIC MARKETING:. by
Edition: 2ND INDIAN
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BIZTANTRA 2006
Availability: Items available for loan: Library Annexe (5)Collection, call number: 658.802 / AND / 5810, ... Main Library (1)Collection, call number: 658.802 / AND / 8060.

422.
CONVERSATIONS WITH MARKETING MASTERS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / MIL / 8068.

423.
STEAL THESE IDEAS:MARKETING THESE IDEAS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CON / 8071.

424.
Kotler on marketing.; how to create, win, and dominate markets Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York FThe Free press 1999
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8 / KOT / 8084, ...

425.
SERVICE MARKETING:ISSUES AND CASES by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / NAR / 8094.

426.
INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / AND / 8103.

427.
THE INTERNATIONAL DICTIONARY OF MARKETING:OVER 2000 PROFESSIONAL TERMS AND TECHNIQUES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.803 / YAD / 8120.

428.
DIRECT MARKETING AND PRACTICES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BUTTERWORTH-HEINEMANN 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / THO / 8130.

429.
Making marketing happen : how great companies make strategic marketing planning work for them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Elsevier Butterworth-Heinemann, 2005. 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802\ Smi\ 8143.

430.
MICRO MARKETING APPROACHES AND APPLICATIONS TRIPATHY, KUMUDA LAXMAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI THE INSTITUE OF CHARACTER FINANCIAL ANALYST OF INDIA 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/TRI/8153.

431.
MARKETING STRATEGIES:FOE EMERING MARKETS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 8154.

432.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI EXCEL BOOKS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GUP / 8157.

433.
SERVICES MARKETING ISSUES AND CASES LAHIRI, KEKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: ICFAI(CUP /SH ) 658.8/LAH/8172.

434.
MARKETING OF LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA: BHASKARAN, S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/BHA/MOH/8181.

435.
MARKETING YOUR SERVICES BUSINESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BRO / 8189.

436.
CONTEMPORARY STRATEGIC MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK PALGRAVE PUBLISHERS LTD 2003
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / BAI / 8208.

437.
MARKETING BRIEFS:A REVISION AND STUDY GUIDE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BUTTERWORTH-HEINEMANN 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / DIB / 8210.

438.
INTENET MARKETING AND E-COMMERCE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI THOMSON ASIA PTE LTD 2007
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8[EM] / KAL / 8211, ...

439.
STREET FIGHTER MARKETING SOLUTIONS:HOW ONE TO ONE MARKETING WILL HEILP YOU OVERCOME THE SALES CHALLEMGES OF MODERN-DAY BUSINESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SLU / 8216.

440.
BREAK THROUGH THE NOISE:9 TOOL TO PROPEL YOUR MARKETING MESSAGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2007
Availability: Not available: Library Annexe: In transit (1).

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