IES Management College And Research Centre

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601.
MARKETING STRATEGY AND MANAGEMENT: by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / BAK / 11716.

602.
SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for loan: Library Annexe -2 (6th Floor) (4)Collection, call number: 658.8(SER)/ ZEI/BIT/ 11719, ... Main Library (1)Collection, call number: 658.8(SER)/ ZEI/BIT/ 11723.

603.
MARKETING RESEARCH:AN APPLIED RESEARCH by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION ASIA 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83 / MAL / 11735.

604.
GLOBALISATION AND MARKETING MANAGEMENT:(WITH CASE STUDIES) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI A.K. PUBLICATIONS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / VER / 11784.

605.
SERVICES MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: JAIPUR OXFORD BOOK COMPANY 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / DAN / 11795.

606.
INTERNATIONAL MARKETING MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2008
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.848 / MAT / 11835.

607.
MARKETING SERVICES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ VED / 11911.

608.
PREDICTIVE MODELLING IN STRATEGIC MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAO / 11940.

609.
STRATEGIC MARKET PLANNING:A BLUEPRINT FOR SUCCESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ENGLAND JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / MCN / 11946.

610.
MARKETING RESEARCH:METHODOLOGICAL FOUNDATIONS by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2005
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.83 / CHU / 11951.

611.
MARKETING CHANNELS:A MANAGEMENT VIEW by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.87 / ROS / 11954.

612.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2007
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.83 / BAB / 11956.

613.
GLOBAL MARKETING:A DECISION-FOCUSED APPORACH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PACIFIC PUBLICATION 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / SEN / 11967.

614.
PROVE IT BEFORE YOU PROMOTE IT:HOW TO TAKE THE GUESSWORK OUT OF MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWJERSEY JOHN WILY AND SONS PVT LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CUN / 11970.

615.
"WINE BRANDS:SUCCESS STRATEGIES FOR NEW MARKETS, NEW CONSUMERS AND NEW TRENDS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / RES / 12010.

616.
INTRODUCTION TO MARKETING CONCEPTS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / DRU / 12024.

617.
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI OXFORD IBH PUBLISHING CO PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.3 / BAN / 12025.

618.
INTERNET MARKETING AND ELECTRONIC COMMERCE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PACIFIC PUBLICATION 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SIN / 12035.

619.
THE MARKETING WHITEBOOK 2009-2010:THE MARKETERS'ESSENTIAL HANDBOOK by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BUSINESS WORLD 2009
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REF 658.8072 / BUS / 12041.

620.
PRINCIPLES OF PHARMACEUTICAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CBS PUBLISHERS & DISTRIBUTORS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 615.068 / MIC / 12042.

621.
GLOBAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BIZTANTRA 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / GIL / 12050.

622.
"GET CLIENTS NOW !:A 28 DAY MARKETING PROGRAMME FOR PROFESSIONALS, CONSULTANATS, AND COACHES" by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMERICAN MANAGEMENT ASSOCIATION 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAY / 12108.

623.
STRATEGIC MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / FER / 12111.

624.
Business marketing management : B2B Michael D Hutt and Thomas W Speh by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2007
Availability: Items available for loan: Library Annexe -2 (6th Floor) (3)Collection, call number: 658.8 / D H / 11613, ... Main Library (1)Collection, call number: 658.8 / HUT / 7291. Not available: Library Annexe: In transit (1).

625.
INDUSTRIAL MARKETING: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.804 / KRI / 12124.

626.
INDUSTRIAL MARKETING:
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.804/HAV/12125.

627.
MARKETING THE BASICS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ROUTLEDGE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / MOO / 12135.

628.
MARKETING FOR SOCIAL CHANGE:PERSPECTIVES AND EXPERIENCES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/ KRI/ 12181.

629.
MARKETING OF HIGH-TECH PRODUCTS AND SERVICES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 /SUR /12182.

630.
MARKETING OF ORGANIC PRODUCTS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8072 / BHA/MON / 12183.

631.
MARKETPLACE ANTHROPOLOGY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 12184.

632.
TECHNOLOGY AND MARKETING STRATEGY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2007
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: ICFAI(CUP /SH ) 658.802 / GHO/ 12191.

633.
MARKETING PLANNING:A WORKBOOK FOR MARKETING MANAGER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA SOUTH-WESTERN PUBLISHING CO-CENGAGE LEARNING 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.802 / DIB / 12269.

634.
BEYOND BUZZ:THE NEXT GENERATION OF WORD-OF-MOUTH MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMERICAN MANAGEMENT ASSOCIATION 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KEL / 12287.

635.
MARKETING TO THE INDIAN YOUTH:TRENDS AND OPPORTUNITIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 /GHO /12330.

636.
QUALITATIVE MARKET RESEARCH:APPROACHES AND APPLICATIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.83 / SUR / 12339.

637.
MICRO MARKETING:CONCEPTS AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / RAO/ 12344.

638.
MARKETING INNOVATIONS FOR REACHING CONSUMERS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 12401.

639.
MARKETING TO RURAL CONSUMERS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 12422.

640.
INDUSTRIAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2009
Availability: Items available for loan: Main Library (2)Collection, call number: 658.804 / MUK / 12426, ...

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM