IES Management College And Research Centre

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641.
THE SME WHITEBOOK 2009 - 2010:ESSENTIAL HANDBOOK FOR SMALL AND MEDIUM ENTERPRISES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BUSINESS WORLD 2009
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REF 658.8 / BUS / 12507.

642.
BUSINESS TO BUSINESS MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS" 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SUG / 12516.

643.
MARKETING PRACTICES IN DEVELOPING ECONOMY:CASES FROM SOUTH ASIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / DHO/ANW / 12517.

644.
SERVICES MARKETING:THE INDIAN CONTEXT by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8(SER) / SRI / 12558, ...

645.
MARKETING: by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA SAGE PUBLICATIONS LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / HAC / 12563.

646.
MARKETING TO RURAL CONSUMERS:UNDERSTANDING AND TAPPING RIRAL MARKET POTENTIAL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 12596.

647.
E-MARKETING: by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8[EM] / FRO / 12598.

648.
RELATIONSHIP MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GOD / 12601.

649.
MARKETING MANAGEMENT: by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2009
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / SAX / 12603.

650.
MARKETING MANAGEMENT FOR NONPROFIT ORGANIZATIONS: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SAR / 12605.

651.
THE ULTIMATE MARKETING TOOLKIT:ADS THAT ATTRACT CUSTOMERS. BROCHER THAT CREAT BUZZ. WEBSITES THAT WOW. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "AVON, MASSACHUSETTS" ADAMS MEDIA CORPORATION 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / PET / 12623.

652.
EXPERIENTIAL MARKETING:A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIANCES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA PVT LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SMI / 12624.

653.
DIRECT MARKETING TECHNIQUES:BUILDING YOUR BUSINESS USING DIRECT MAIL AND DIRECT RESPONSE ADVERTISING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GEL / 12631.

654.
GLOBALISATION AND MARKETING MANAGEMENT:WITH CASE STUDIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI A.K. PUBLICATIONS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / VER / 12803.

655.
CASE STUDIES ON INTERNATIONAL MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2009
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.83072/JOH/FLO/12885.

656.
NO MONEY MARKETING:FROM UPSTART TO BIG BRAND ON A FRUGAL BUDGET: A PRACTITIONER'S PLAYBOOK by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / PAU / 12887.

657.
ONLINE MARKETING:TRENDS AND EXPERIENCES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 /SAN /12896.

658.
MARKETING THROUGH MINEFIELDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / HAR / 12933.

659.
THE NATURE OF MARKETING:MARKETING TO THE SWARM AS WELL AS THE HERD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BRY / 12940.

660.
"VALUE ABOVE COST:DRIVING SUPERIOR FINANCIAL PERFORMING WITH CVA, THE MOST IMPORTANT METRICS YOU HAVE NEVER USED" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWJERSEY "PEARSON EDUCATION,INC" 2009
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / SEX / 12976.

661.
662.
IN SEARCH OF THE OBVIOUS:THE ANTIDOTE FOR TODAY'S MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / TRO / 13005.

663.
"RURAL DEVELOPMENT:PRINCIPLES, POLICIES AND MANAGEMENT" by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: 338.901734 / SIN / 13023.

664.
KELLOGG ON MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 13030.

665.
RURAL MARKETING:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GUP / 13031.

666.
MARKETING RESEARCH:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2009
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.83 / SIN / 13032.

667.
CONSUMER BEHAVIOUR AND RURAL MARKETING IN INDIA: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW CENTURY PUBLICATIONS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / AGR / 13221.

668.
DOES MARKETING NEED REFORM?:FRESH PERSPECTIVES ON THE FUTURE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI REFERENCE PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SHE / 13225.

669.
INTERNATIONAL MARKETING: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / SRI / 13226.

670.
GLOBAL MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.848 / CAR / 13245.

671.
INTERNATIONAL RETAILING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.87 / ALE / 13246.

672.
PRODUCT MARKETING FOR TECHNOLOGY AND COMPANIES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BUT / 13269.

673.
MARKETING MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAZ / 13321.

674.
RURAL MARKETING:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / MAT / 13325.

675.
TEXTBOOK OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 13326.

676.
IMPACT OF GOVERNMENT POLICIES ON MARKETING STRATEGIES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.802 /GHO/ 13366.

677.
THE ICFAI UNIVERSITY PRESSON MCDONALS'S:PRACTICE AND EXPERIENCES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 338.47 /POD/ 13378.

678.
CASE STUDIES ON BRANDING TO COMPETE:LEADING BRANDS AND THEIR STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8072/JOH/13406.

679.
AGRICULTURAL MARKETING: by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / KRI/ 13415.

680.
MOBILE MARKETING:AN INRODUCTION by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / SAN/ 13419.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM