IES Management College And Research Centre

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81.
INDIAN ADVERTISING: 1780 to 1950 A. D.: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / ARU / 10782.

82.
"HEY, WHIPPLE, SQUEEZ THIS: A GUIDE FOR CREATING GREAT ADA:" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWJERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / SUL / 10807.

83.
"ALWAYS ON:ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / PRE / 11644.

84.
ADVERTISING AND INTEGRATED BRAND PROMOTION: by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / ALL / 11672.

85.
ADVERTISING SALES AND PROMOTION MANAGEMENT: by
Edition: THIRD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / CHU / 11763.

86.
FOUNDATIONS OF ADVERTISING:THEORY AND PRACTICE by
Edition: 17TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / CHU / 11766.

87.
MANAGING EMOTIONAL APPEAL IN ADVERTISING:CONCEPTS AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1 / RAO/ 12180.

88.
WOMEN IN ADVERTISING CHANGING PERCEPTIONS NIGAM, DIVYA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1/NIG/JHA/12193.

89.
RADIO AS AN ADVERTISING MEDIUM:RIDING THE WAVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1 /RAO/WAN /12331.

90.
ADVERGAMING AND INGAME ADVERTISING:AN INTRODUCTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1 /IPE/ 12341.

91.
PRINCIPLES OF ADVERTISING:A GLOBAL PERSPECTIVE by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / JOH / 12515.

92.
ADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2009
In: O'GUINN ADVERTISING
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / ALL / 12602.

93.
THE OWNERSHIP QUOTIENT:PUTTING THE SERVICE PROFIT CHAIN TO WORK FOR UNBEATABLE COMPETITIVE ADVANTAGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS PRESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / HES / 12978.

94.
ADVERTISING MANAGEMENT: by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PEARSON EDUCATION , INC" 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / AAK / 13183.

95.
ADVERTISING MANAGEMENT:MEDIA APPROACH FOR MARKET RESEARCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI GLOBAL INDIA PUBLICATION PVT. LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 659.111 / MEH / 13215.

96.
ADVERTISING ACCOUNT PLANNING:A PRACTICAL GUIDE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI REFERENCE PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / JUG / 13220.

97.
"ADVERTISING AND THE MIND OF THE CONSUMER:WHAT WORK , WHAT DOES NOT, AND WHY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA ALLEN AND UNWIN 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / SUT / 13236.

98.
Case studies on advertising strategies: trends and practices Doris Rajakumari John ( Editor) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad ICFAI BOOKS 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 659.1072\ ICFAI\ 13407.

99.
THE (UN) COMMON SENSE OF ADVERTISING:GETTING THE BASIC RIGHT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / TIW / 13573.

100.
ADVERTISING BASICS!:A RESOURCE GUIDE FOR BEGINNERS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / VAR / 13592.

102.
STRATEGIC ADVERTISING MANAGEMENT: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / ELL / 14199.

103.
LIVING ON THE ADGE:IN JHANDEWALAN THOMPSON by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI THE LOTUS COLLECTION AN IMPRINT OF ROLI BOOKS PVT LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / GUP / 14202.

104.
ADVERTISING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: JAIPUR OXFORD BOOK COMPANY 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / KRI / 14561.

105.
LEARNINGS OF AN ADVERTISING PRACTITIONER: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / KRI / 14906.

106.
ADVERTISING MEDIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENTRUM PRESS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / SIN / 15250.

107.
ADVERTISING AND CORPORATE COMMUNICATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENTRUM PRESS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / WIN / 15320.

108.
ADVERTISING AND PROMOTION by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / BEL / 15347.

109.
ADVERTISING AND PROMOTION by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / BEL / 15348.

110.
ADVERTISING AND PROMOTION by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / BEL / 15349.

111.
ADVERTISING AND PROMOTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / SHI / 15453.

112.
Repositioning : marketing in an era of competition, change and crisis Jack Trout and Steve Rivkin by
Publication details: New Delhi Tata McGraw Hill Education Private Ltd. 2010
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ Tro/Riv/ 15501.

113.
CONTEMPORARY ADVERTISING by
Publication details: NEW DELHI TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2008
Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 659.1/ ARE/ 18010, ...

114.
POSITIONING : THE BATTLE FOR YOUR MIND by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2001
Availability: Items available for loan: Main Library (4)Collection, call number: Text Book 659.1/Rie/Tro/15802, ...

115.
TRENDS AND CHALLENGES IN RADIO ADVERTISING by
Edition: 2008-2010 M-08-17
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-643/MAR/MMS/444643.

116.
STUDY OF COMPARATIVE AND COMPETITIVE ADVERTISING & INNOVATIONS IN ADVERTISING by
Edition: 2008-2010 M-08-42
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-651/MAR/MMS/444651.

117.
WORD OF MOUTH MARKETING : CONCEPTS AND CASES by
Publication details: HYDERABAD ICFAI BOOKS 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1/San/15918.

118.
FCB-Ulka brand building advertising : concepts and cases M G Parameswaran, Medh Kinjal and FCB-Ulka Advertising (Mumbai, India) by
Publication details: New Delhi : New Delhi : Tata McGraw-Hill Pub. Co. 2011
Availability: Items available for loan: Main Library (4)Collection, call number: 658,827/ Par/Med/ 16129, ...

119.
TRENDS IN ADVERTISING MANAGEMENT by
Publication details: NEW DELHI ENKAY PUBLISHING HOUSE 2012
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/MOH/16421.

120.
SOCIAL ADVERTISING AND YOUTH by
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 659.1/SHI/16468.

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