IES Management College And Research Centre

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81.
CONTEMPORARY BRANDING PRACTICES AND APPLICATIONS RAJ, VENKAT RAM T. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/RAJ/8185.

82.
FASHION BRAND:BRANDING STYLE FROM ARMANI TO ZARA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TUN / 8224.

83.
APPLYING BRANDING IRON: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KOM / 8225.

84.
BRAND WARRIOR:CORPORATE LEADERS SHARE THEIR WINNING STRATEGIES by
Edition: SOUTH ASIA
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PROFILE BOOKS LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 8232.

85.
BUILDING BRANDS BUILDING MEANING:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KOM / 8233.

86.
INTEGRATED BRANDING:BECOMING BRAND-DRIVEN THROUGH COMPANY-WIDE ACTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / LEP / 8237.

87.
THE PHILOSOPHY OF BRANDING:GREAT PHILOSOPHER THINK BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BRA / 8246.

88.
BRAND NEW BRAND THINKING:BROUGHT OF LIFE BY 11 EXPERT WHO DO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 8299.

89.
BRAND NAMES AND PRODUCT DYNASTIES:LESSON FROM IN RETROSPECT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / COL / 8313.

90.
PRODUCT AND BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / MAT / 8320.

91.
LIVING THE BRAND:HOW TO TRANFORME EVERY MEMBER OF YOUR ORGANISATION INTO BRAND CHAMPION by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / NIC / 8342.

92.
A MASTER CLASS IN BRAND PLANNING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / / 8988.

93.
CASE STUDIES ON BRAND MANAGEMENT:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAL / 9035.

94.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIKAS PUBLISHING HOUSE 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MOO / 9058.

95.
BRAND POSITIONING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SEN / 9101.

96.
THE MAKING OF CULT BRAND GOPALAN, SWAPNA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/GOP/9134.

97.
THE ICFAI PRESS ON BRANDING PRACTICES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/ SAN/ 9137.

98.
ONLINE BRANDING:CONCEPT AND APPLICATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/ GOG/ 9151.

99.
DESTINATION BRANDING AN INTRODUCTION SINGH, AMIT KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SIN/9154.

100.
THE CULT OF LUXURY BRAND:INSIDE ASIAS LOVE AFFAIR WITH LUXARY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON NICHOLAS BREALEY PUBLISHING 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHA / 9339.

101.
"TAKING BRAND INITIATIVE:HOW COMPANIES CAN ALIGN STRATEGY, CULTURE, AND IDENTITY THROUGH CORPORATE BRANDING" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI JOSSEY BASS A WILY COMPANY 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HAT / 9669.

102.
ACCIDENTAL BRANDING:HOW EXTRA ORDINARY PEOPLE BUILD EXTRA ORDINARY BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / VIN / 9734.

103.
LUXURY BRAND MANAGEMENT:A WORLD OF PRIVILAGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / CHE / 9785.

104.
BRAND WAFARE:10 RULES FOR BUILDING THE KILLER BRAND LESSON FRO NEW AND OLD ECONOMY PLAYER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DAV / 10126.

105.
CADBURY S PURPLE REGIME:THE STORY BEHIND CHOCOLATES BEST-LOVED BRAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BRA / 10132.

106.
FROM BRAND VISION TO BRAND EVALUATION:THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: OXFORD BUTTERWORTH-HEINEMANN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHE / 10339.

107.
"STRATEGIC BRAND MANAGEMENT:BUILDING,MEASURING, AND MANAGING BRAND EQUITY" by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / KEL / 10373.

108.
BRAND MEDICINE:THE ROLE OF BRANDING IN THE PHARMACEUTICAL INDUSTRY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 615.658827 / / 10476.

109.
GLOBAL BRANDS INTEGRITY MANAGEMENT: HOW TO PROTECT YOUR PRODUCT IN TODAY`S COMPETITIVE ENVIRONMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for loan: (1). Main Library (1)Collection, call number: 658.827 / PEN / 10815.

110.
BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / HAI / 10906.

111.
BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI GALGOTIA PUBLISHING COMPANY 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / JOH / 10939.

112.
THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK COLLINS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 11236.

113.
COMPENDIUM OF BRAND MANAGEMENT: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHU / 11467.

114.
FROM BRICKS TO CLICKS:5 STEPS TO CREATING A DURABLE BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DOU / 11682.

115.
ASIAN BRAND STRATEGY:HOW ASIA BULIDS STRONG BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ROL / 11744.

116.
BRAND SIMPLE:HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE MACMILLAN 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ADA / 11745.

117.
PROMISCUOUS CUSTOMERS:INVISIBLE BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UNITED KINGDOM CAPSTONE PUBLISHING (A WILEY COMPANY) 2002
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / BAY / 11774.

118.
BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RAJAT PUBLICATIONS 2008
Availability: Not available: Main Library: Checked out (1).

119.
BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAL / 11790.

120.
CITIZEN BRANDS:PUTTING SOCIETY AT THE HEART OF YOUR BUSINESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ENGLAND JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / WIL / 11797.

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