IES Management College And Research Centre

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81.
A study on marketing strategies used by consumer durable brands during covid-19 by
Edition: M-19-18
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443184.

82.
A study of marketing strategies of luxury ayurveda brands in India by
Edition: PG-19-10
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443301.

83.
A study on the relevance of traditional medium of communication on FMCG brands during covid-19 by
Edition: PG-19-1
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443526.

84.
Study of consumer buying behavior for luxury footwear, bags & watches brands via digital platform by
Edition: PG-18-54
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443265.

85.
A study on Marketing strategies used by consumer durable brands during Covid-19 by
Edition: PG-20- 135
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443665.

86.
MAMA EARTH: AN EMPIRICAL STUDY ON CONSUMER�??S PERCEPTION FOR DIRECT-TO-CUSTOMER (D2C) BRAND by
Edition: PG-20- 19
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443549.

87.
A study on influence of experiential activities by brands on consumers by
Edition: M-18-40
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443348.

88.
A study on social media strategies of apparel luxury brands. by
Edition: PG-20- 143
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443673.

89.
No cover image available
Deliberately Causing Brand Confusion: State of the (Unfair) Art by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Business perspectives and research
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA7.

90.
Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA8.

91.
No cover image available
Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA1.

92.
Dim sum strategy: Bite-sized tools to build stronger brands by
Publication details: Canada Post Hypnotic Press Inc. 2019
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Wil/38700.

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