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	81.	No cover image available Survey to understand consumer buying behavior towards whey protein, presentation of launch plan, sampling and sales of avvatar whey protein by Liju, Raju Edition: PG-16-100 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1262/PG-Mar/2016-2018/6661262. Log in to add tags Add to cart (remove)
	82.	No cover image available Reducing Perceived Risk in Purchase of Uncertified Used Cars: Contributory Factors. by Mishra, Vivek Das, Biswajit Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686JA1. Place hold Log in to add tags Add to cart (remove)
	83.	No cover image available In-Store Shopping Environment and Impulsive Buying with Special Reference to Indore City. by Jhawar, Nidhi Kushwaha, Vivek S Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686JA2. Place hold Log in to add tags Add to cart (remove)
	84.	No cover image available A Study of Factors Affecting Customer Shopping Behavior. by Attri, Rekha Jain, Vinay Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja3. Place hold Log in to add tags Add to cart (remove)
	85.	No cover image available The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. by Rubab, Nida Shoukat, Shameem Shaheen, Muhammad Sandhu, Kamran Yousef Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja4. Place hold Log in to add tags Add to cart (remove)
	86.	No cover image available Consumer behaviour by Schiffman, Leon G; Wisenblit, Joseph; Kumar, Ramesh S Edition: 11 Publication details: Noida, U.P. Pearson India Education Services Pvt. Ltd., 2016 Availability: Items available for loan: Main Library (23)Collection, call number: 658.8342/Sch/Wis/Student Collection Sr Batch PG/MMS, ... Not available: Main Library: Checked out (11). Place hold Log in to add tags Add to cart (remove)
	87.	No cover image available Consumers' Intention to Adopt Internet Banking : An Indian Perspective by Nagdev, Kritika Rajesh, Anupama Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JKA3. Place hold Log in to add tags Add to cart (remove)
	88.	No cover image available A study of consumer behavior towards ayurvedic health supplements by Nishant Bhatt Edition: PG-16-4 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442371. Place hold Log in to add tags Add to cart (remove)
	89.	No cover image available Study on consumer behaviour with respect to organic food product consumption by Ankit Kothari Edition: PG-16-82 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442397. Place hold Log in to add tags Add to cart (remove)
	90.	No cover image available A study on consumer behaviour with respect to private labels by Preeti Jaiswal Edition: PG-16-76 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442394. Place hold Log in to add tags Add to cart (remove)
	91.	No cover image available Power of Scent Marketing to Influence Consumer Behavior by Rathee, Rupa Rajain, Pallavi Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA2. Place hold Log in to add tags Add to cart (remove)
	92.	No cover image available Consumers' Perception of Quality and Value Under Different Price Ranges and Price Positions Within a Product Line: A Study of the Indian Passenger Car Market. by Baishya, Swati Kakati, Munin Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA3. Place hold Log in to add tags Add to cart (remove)
	93.	No cover image available Barriers to Digital Media Adoption: An Indian Car Buyers' Perspective. by Rekha Mishra, Aparna Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MANAGEMENT RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 2/ 5558843JA3. Place hold Log in to add tags Add to cart (remove)
	94.	No cover image available Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis. by Yadav, Chette Srinivas Sudhakar, A Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MANAGEMENT RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 3/ 5559189JA3. Place hold Log in to add tags Add to cart (remove)
	95.	No cover image available A study on the impact of social media marketing on consumers's buying behaviour on e-commerce websites. by JAKKAN Srinivas Edition: M-17- 20 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	96.	No cover image available Consumer behaviour and impact of Rera on Luxury Housing by NAYAK Mahesh Edition: M-17- 34 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	97.	No cover image available A study on the impact of social media marketing on consumers's buying behaviour on e-commerce websites. by JAKKAN Srinivas Edition: M-17- 20 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442789. Place hold Log in to add tags Add to cart (remove)
	98.	No cover image available Consumer behaviour and impact of Rera on Luxury Housing by NAYAK Mahesh Edition: M-17- 34 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442803. Place hold Log in to add tags Add to cart (remove)
	99.	No cover image available Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. by Hussain, Sharafat Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BUSINESS STRATEGY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510978JA2. Place hold Log in to add tags Add to cart (remove)
	100.	No cover image available Impact of BTL activations on consumer buying behavior by Rohan Chauhan Edition: M-17-12 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1487/MMS-Mar/17-19/6661487. Log in to add tags Add to cart (remove)
	101.	No cover image available Impact of BTL activation on consumer buying behavior by Aastha Gambhir Edition: M-17-15 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1488/MMS-Mar/17-19/6661488. Log in to add tags Add to cart (remove)
	102.	No cover image available Impact of BTL activation on consumer buying behavior by Akshay Jadhav Edition: M-17-19 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1490/MMS-Mar/17-19/6661490. Log in to add tags Add to cart (remove)
	103.	No cover image available A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand. by Baswan, Taru Fatima, Farheen Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA4. Place hold Log in to add tags Add to cart (remove)
	104.	No cover image available A study on consumer buying behavior of FMCG products during Covid-19 by Ankit Panchal Edition: PG-19-131 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443126. Place hold Log in to add tags Add to cart (remove)
	105.	No cover image available Buying behavior of consumers towards white goods during Covid-19 pandemics by Aditya Gowari Edition: PG-19-14 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443038. Place hold Log in to add tags Add to cart (remove)
	106.	No cover image available A study on buying behavior of branded hair oil by girls in tier 1 cities by Shashank Sonawane Edition: M-19-59 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443227. Place hold Log in to add tags Add to cart (remove)
	107.	No cover image available Impact Of Digital Advertising Of OTC Medicines On Buying Behaviour Of Consumers by MANALI YADAV Edition: PM-20- 29 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management PM/20-22/4443769. Place hold Log in to add tags Add to cart (remove)
	108.	No cover image available Micro influencer marketing in India & its effects on consumer behavior by Hetika Gala Edition: MM-17-3 Material type: Text Publication details: Mumbai IESs Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443817. Place hold Log in to add tags Add to cart (remove)
	109.	No cover image available A study on influence of packaging on consumer purchase decision with regards to packeged food products by Ekta Soni Edition: PG-19-49 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443309. Place hold Log in to add tags Add to cart (remove)
	110.	No cover image available A Study on Departments Influencing Purchase Decision with respect to Housing Market by MOHAMMEDI Edition: PG-20- 28 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443558. Place hold Log in to add tags Add to cart (remove)
	111.	No cover image available A Study of Change in The Consumer Behaviour Towards Hand Sanitizer by Darshan Bhatt Edition: PG-19-4 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443528. Place hold Log in to add tags Add to cart (remove)
	112.	No cover image available Evaluation of strategies used by social media for promoting e-commerce sites on consumers by Vaishnavi Shukla Edition: PG-18-112 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443279. Place hold Log in to add tags Add to cart (remove)
	113.	No cover image available To Study the Consumer Buying Behaviour towards Paper Boat Products by SIDDHARTH MATHANKAR Edition: PG-20- 188 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443718. Place hold Log in to add tags Add to cart (remove)
	114.	No cover image available A study on consumer buying behavior of luxury cars in India by VIDYESH SAMANT Edition: PG-20- 147 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443677. Place hold Log in to add tags Add to cart (remove)
	115.	No cover image available A study on consumer awareness and buying behaviour towards functional foods by SAURABH KADAM Edition: PM-20- 7 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management PM/20-22/4443747. Place hold Log in to add tags Add to cart (remove)
	116.	No cover image available Impact of traditional and digital advertising on consumer behavior for Cadbury Dairy Milk by Mandar Chindarkar Edition: M-19-55 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443502. Place hold Log in to add tags Add to cart (remove)
	117.	No cover image available Studying the consumer behavior and consumer perception of Godrej ( Yummiez) in Mumbai market by Justin Dcosta Edition: PG-19-9 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443530. Place hold Log in to add tags Add to cart (remove)
	118.	No cover image available A study of trends and consumers brand preference of FMCG goods in rural Maharashtra by SHUBHAM CHARDE Edition: PG-20- 113 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443643. Place hold Log in to add tags Add to cart (remove)
	119.	No cover image available Study of consumer buying behavior for luxury footwear, bags & watches brands via digital platform by Yashasvi Tadepalli Edition: PG-18-54 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443265. Place hold Log in to add tags Add to cart (remove)
	120.	No cover image available A STUDY OF THE CONSUMER BEHAVIOR TOWARDS BODYWASH by Rituraj Chauhan Edition: PG-19-7 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443529. Place hold Log in to add tags Add to cart (remove)