IES Management College And Research Centre

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81.
"MARKETING, 8E:MARKETING IN THE 21ST CENTURY" by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BIZTANTRA 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / BER / 5784.

82.
International marketing and export management: by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education Pvt. Ltd 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / ALB / 5869.

83.
MARKET-BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PRENTICE-HALL OF INDIA PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BES / 5895.

84.
CASE STUDIES IN STRATEGIC MARKETING MANAGEMENMT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.81/ICF/5945.

85.
CONNECTING MARKETING:THE VIRAL BUZZ AND WORD OF MOUTH REVOLUTION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA BUTTERWORTH-HEINEMANN 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KIR / 6267.

86.
THE EMERGING MARKETS CENTURY:HOW A NEW BREED OF WORLD-CLASS COMPANIES IS OVERTAKING THE WORLD by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / ANT / 6566.

87.
THE MARKETING GURUS:LESSONS FROM THE BEST MARKETING BOOKS OF ALL TIME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / MUR / 6593.

88.
GUERILLA MARKETING COMES OF AGE TAHER, NASREEN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/ICFAI/6723.

89.
TOP PERFORMER:A BOLD APPROACH TO SALES AND SERVICE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S A HYPERION 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / HAG / 6822.

90.
GLOBAL MARKETING MANAGEMENT:CHANGES CHALLENGES AND NEW STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.848 / CAR / 6870.

91.
GLOBAL MARKETING MANAGEMENT:CHANGES CHALLENGES AND NEW STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.848 / CAR / 6871.

92.
MARKETING MANAGEMENT: A FINANCE EMPHASIS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8 / CHA / 7049.

93.
MARKETING IN NEW GLOBAL ORDER:CHALLENGES AND OPPORTUNITIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 7303.

94.
POCKET MARKETING:THE SKILLS AND PRACTICE OF MARKETNG FROM A-Z by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / ECO / 7493.

95.
MULTICULTURAL MARKETING AN INTRODUCTION SREEDHAR, GVS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/SRE/7919.

96.
"THE SERVICE-DOMINANT LOGIC MARKETING:DIALOG, DEBATE AND DIRECTIONS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 8039.

97.
Making marketing happen : how great companies make strategic marketing planning work for them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Elsevier Butterworth-Heinemann, 2005. 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802\ Smi\ 8143.

98.
STREET FIGHTER MARKETING SOLUTIONS:HOW ONE TO ONE MARKETING WILL HEILP YOU OVERCOME THE SALES CHALLEMGES OF MODERN-DAY BUSINESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SLU / 8216.

99.
EVERYTHING YOU NEED TO KNOW ABOUT MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / FOR / 8281.

100.
OFF- THE - WALL MARKETING IDEA:JUMP-STRAT YOUR SALES WITHOUT BUSTING YOUR BUDGET by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "AVON, MASSACHUSETTS" ADAMS MEDIA CORPORATION 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / KAR / 8345.

101.
INTERNATIONAL MARKETING AND EXPORT MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD 2005
In: ALBUM, GERALD INTERNATIONAL MARKETING AND EXPORT MANAGEMENT
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.848 / ALB / 8715.

102.
INTERNATIONAL MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ADHYAYAN PUBLISHERS AND DISTRIBUTORS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.848 / WAG / 9031.

103.
IMPROVING YOUR MARKETING TO GROW YOUR BUSINESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAS / 9099.

104.
LIFESTYLE MARKETING:CONCEPT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8072 /SAN/ 9143.

105.
MARKETING MAANGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PARSHAVA PUBLISHERS 2008
Availability: Items available for loan: (1). Main Library (1)Collection, call number: 658.8 / DUT / 9372.

106.
INTRODUCTION TO MARKETING:THEORY AND PRACTICE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2004
Availability: Items available for loan: (1). Main Library (1)Collection, call number: 658.8 / PAL / 9373.

107.
NEW AGE MARKETING:EMERGING REALITIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / / 9380.

108.
PROBLEMS IN MARKETING:APPLYING KEY CONCEPTS AND TECHNIQUES by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA SAGE PUBLICATIONS LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / CHI / 9533.

109.
ETHICS IN MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / HOR / 9556.

110.
THE DESIGNER GUIDE TO MARKETING AND PRICING:HOW TO WIN CLIENTS AND WHAT TO CHARGE THEM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "CINCINNATI, OHIO" HOW BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / BEN / 9733.

111.
BEYOND CONSUMER MARKETING:SECOTORAL MARKETING AND EMERGING TRENDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / PAN / 9748.

112.
INTERNATIONAL MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HAMILTON QUALIT PUBLISHING COMPANY 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / ARS / 9929.

113.
SUBLIMINAL PERSUASION:INFLUENCE AND MARKETING SECRETS THE DON NOT WANT TO KNOW by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / LAK / 9939.

114.
INTERNATIONAL MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA SAGE PUBLICATIONS LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / MAT / 10010.

115.
KELLOGG ON INTERGRATED MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / CAL / 10166.

116.
MARKETING MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI EXCEL BOOKS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JAY / 10617.

117.
FOCUS: THE FURE OF YOUR COMPANY DEPENDS ON IT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON HARPER COLLINS PUBLISHERS 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RIE / 10647.

118.
MARKETING MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI EXCEL BOOKS 2007
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / KAZ / 10687.

119.
49 MARKETING SECRETS( THAT WORK ) TO GROW SALES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MAVERICK BUSINESS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RON / 10818.

120.
85 INSPIRING WAYS TO MARKET YOUR SMALL BUSINESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DEHLI MACMILLAN INDIA LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JAC / 10819.

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