IES Management College And Research Centre

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81.
Study of the psychological impact of social media during covid-19 lockdown in India by
Edition: M-19-11
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Social Relevance (CSR) MMS-CSR/19-21/4443213.

82.
A study on the Impact of Social Media Influencers on Brand Credibility and Purchase Intention by
Edition: PG-19-71
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443074.

83.
Leveraging social media to boost marketing efforts during covid-19 by
Edition: M-19-43
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443499.

84.
Evaluation of strategies used by social media for promoting e-commerce sites on consumers by
Edition: PG-18-112
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443279.

85.
A study on brand communication and social media story users by
Edition: M-18-14
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443480.

86.
A study on social media marketing strategies of Zomato by
Edition: M-18-15
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443482.

87.
A study on social and Institutional Privacy concerns in Dating App by
Edition: MIM-17-10
Material type: Text Text
Publication details: Mumbai IESs Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Systems MIM/17-20/4443832.

88.
A study on social media strategies of apparel luxury brands. by
Edition: PG-20- 143
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443673.

89.
A Study on Creativity in Social Media Campaigns of brands in the Fast Food Industry by
Edition: M-19-16
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443511.

90.
Study on the impact of Social media marketing done by Myntra for customer satisfaction and brand building by
Edition: M-18-42
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443332.

91.
A study on impact of social media on consumer buying behaviour in Fashion Apparel Industry by
Edition: PG-20- 75
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443605.

92.
A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour by
Edition: PG-20- 133
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443663.

93.
No cover image available
Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Business perspectives and research
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA3.

94.
No cover image available
How can we improve tourism service experiences: insights from multi-stakeholders' interaction. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 1/55513645JA5.

95.
No cover image available
Analyzing Social Media Research: A Data Quality and Research Reproducibility Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA3.

96.
No cover image available
Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9/ 55513893JA2.

97.
No cover image available
Is Social Media Engagement and Sentiments the Right Metric for Investing in Crypto-Currencies? Implications for Entrepreneurs and Investors by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Indian Journal of Research in Capital Markets
Availability: Items available for loan: Main Library (1)Collection, call number: FIN/JRNL/Vol 10, No 1/55513633JA1.

98.
No cover image available
99.
No cover image available
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