IES Management College And Research Centre

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81.
CONSUMER INDIA : INSIDE THE MIND OF INDIAN MIND AND WALLET by
Publication details: SINGAPORE JOHN WILEY AND SONS (ASIA) PTE. LTD . 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/Sin/15886.

82.
THE TRUTH ABOUT WHAT CUSTOMERS WANT by
Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2009
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/sol/15935.

83.
CONSUMER BEHAVIOUR AND BRANDING : CONCEPTS, READINGS AND CASES THE INDIAN CONTEX by
Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2009
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/Kum/16060.

84.
ORGANISED RETAILING AND CONSUMER BEHAVIOUR by
Publication details: NEW DELHI GLOBAL RESEARCH PUBLICATIONS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: 658.87/JOH/16212.

85.
CONSUMER BUYING BEHAVIOUR IN INDIA by
Publication details: AMBALLA THE ASSOCIATED PUBLISHERS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/DAS/DAS/16413.

86.
CONSUMER BEHAVIOUR IN ACTION: REAL LIFE APPLICATIONS FOR MARKETING MANAGERS by
Publication details: NEW DELHI YES DEE PUBLISHING PVT. LTD. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/ LAN/ 16704.

87.
THE 21ST CENTURY CONSUMERS: A BEHAVIOURAL PERSPECTIVES by
Publication details: NEW DELHI GLOBAL VISION PUBLISHING HOUSE 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/ BAB/VAN/ 16558.

88.
CONSUMER BEHAVIOR by
Publication details: NEW DELHI ESSENTIAL BOOKS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/ KHA/ 16608.

89.
LEGENDS IN MARKETING - VOL. 4 CONSUMER BEHAVIOUR ATTITUDE , INTENTION AND CHOICE BEHAVIOUR by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/SHE/ 16592.

90.
LEGENDS IN MARKETING- VOLUME 5: RESEARCH IN CONSUMER BEHAVIOUR by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/ SET/ 16758.

91.
CONSUMER BEHAVIOR: BUYING, HAVING AND BEING by
Edition: 9
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/SOL/17760.

92.
THE THEORY CONSUMER BEHAVIOUR by
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT. LTD 2010
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/ PRE/ 18024.

93.
CONSUMER BEHAVIOUR INSIGHTS FROM INDIA MARKET by
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2010
In: MAJUMDAR, RAMANUJ CONSUMER BEHAVIOUR
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/ MAJ/ 18181.

94.
THE HIDDEN WEALTH OF CUSTOMERS: REALIZING THE UNTAPPED VALUE OF YOUR MOST IMPORTANT ASSET by
Publication details: BOSTON HARVARD BUSINESS REVIEW PRESS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ LEE/ 18232.

95.
CONSUMER BEHAVIOUR by
Publication details: NEW DELHI WISDOM PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/ ARI/ 18224.

96.
CONSUMER BEHAVIOUR AND RETAIL MANAGEMENT REDDY, HARI HARA NATH, KRISHNA, RAMA AND RAO, VENUGOPAL K by
Publication details: MANGLAM PUBLICATIONS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8342/ RED/KRI/ 18501.

97.
THE IMPULSE ECONOMY: UNDERSTANDING MOBILE SHOPPERS AND WHAT MAKES THEM BUY by
Publication details: NEW YORK ATRIA BOOKS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8342/ SCH/ 18339.

98.
EVANGELIST MARKETING WHAT APPLE, AMAZON, AND NETFLIX UNDERSTAND ABOUT THEIR CUSTOMERS ( THAT YOUR COMPANY PROBABLY DOESN'T) by
Publication details: DALIAS BENBELLA BOOKS, INC. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8342/ GOL/ 18578.

99.
CONNECTING WITH THE NEW CONSUMER by Series: 32ND NATIONAL MANAGEMENT CONVENTION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI AIMA EXCEL
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.8342/PAN/BEL/56.

100.
CUSTOMER SERVICE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI ZENITH GLOBAL
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MARKETING 658.8342/T2S/121.

101.
No cover image available
CONFIRMATORY FACTOR MODELLING ON EMERGING CONSUMER PURCHASE BEHAVIOUR OF PASSENGER CARS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 2/555478JA2.

102.
No cover image available
CONSUMER BEHAVIOUR TOWARDS TWO WHEELERS AND FOUR WHEELERS : A STUDY ON RURAL AND URBAN MIZORAM by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 10/555474JA6.

103.
CONTAGIOUS:WHY THINGS CATCH ON by
Publication details: LONDON SIMON AND SCHUSTER 2013
Availability: Items available for loan: Main Library (3)Collection, call number: CONSUMER B 658.8342/Ber/19801, ...

104.
BUY.OLOGY TRUTH AND LIES ABOUT WHY WE BUY by
Publication details: NEW YORK CROWN BUSINESS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ LIN/ 20890.

105.
CONSUMER BEHAVIOUR: TEXT AND CASES KAPOOR, RAMNEEK by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/KAP/MAD/21823.

106.
THE BUYING BRAIN: SECRETS FOR SELLING TO THE SUBCONSCIUOS MIND by
Publication details: HOBOKEN JOHN WILY AND SONS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ PRA/ 21874.

107.
CONSUMER BEHAVIOUR IN INDIAN PERSPECTIVES TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2010
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ NAI/ 22922.

108.
MSB MULTI SCREEN BEHAVIOUR - A STUDY ON EMERGING CONSUMER DYNAMICS SHAH, HITEN by
Edition: PG-12-103 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441397.

109.
UNDERSTANDING CONSUMER BEHAVIOUR WHILE PURCHASING SOFT DRINK PRODUCTS SHAH, VIBHA by
Edition: PG-12-106 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441399.

110.
CONSUMER BAHAVIOUR: BUILDING MARKETING STRATEGY DEL I. HAWKINS, DAVID L. MOTHERBAUGH AND AMIT MUKERJEE by
Edition: 12
Publication details: NEW DELHI MCGRAW HILL EDUCATION(INDIA) PRIVATE LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ HAW/MOT/ 23597.

111.
No cover image available
UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS PRAKASH, GYAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS ([) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 8/5552889JA4.

112.
DECODING THE NEW CONSUMER MIND HOW AND WHY WE SHOP AND BUY KIT YAORROW by
Publication details: SAN FRANCISSCO JOSSY BASS 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ YAR/ 23757.

113.
RECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE JASON THIBEAULT AND KIRBY WADSWORTH by
Publication details: NEW DELHI WILEY INDIA PVT. LTD 2014
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MARKETING 658.8/ THI/ KIR/ 23790.

114.
No cover image available
LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? BOTHRA, NEHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 6/5552586JA4.

115.
SUPERMARKETWALA: SECRETS TO WINNING CONSUMER IN INDIA DAMODAR MALL by
Publication details: GURGAON RANDOM HOUSE 2014
Availability: Items available for loan: Main Library (1)Collection, call number: RETAIL MAN 658.87/ MAL/ 24227.

116.
Consumer Behaviour And Marketing Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2011
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342/ Kaz/ 24782/KAZ/11124782.

117.
Why Women Shop : secrets revealed Minahan, Stella: Beverland, Michael by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (7)Collection, call number: CONSUMER B 658.8342/Min/Bev/ 25725, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8342/Min/Bev/ 25631. Not available: Library Annexe: In transit (1).
Lists:

118.
Consumer Behaviour kamran Khan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Essential Books 2010
Availability: Items available for loan: Library Annexe (4)Collection, call number: CONSUMER B 658.8342/Kha/26889, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: CONSUMER B 658.8342/Kha/26888.

119.
Consumer Behaviour SCHIFFMAN, LEON G. by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342/SCH/27849.

120.
Understanding The Consumer SZMIGIN, ISABELLE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2003
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342/SZM/28416.

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