IES Management College And Research Centre

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Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA1.

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2.
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Understanding Air-Passengers’ Volitional Behavior Toward Compliance with Aviation Health and Safety Guidelines : Evidence from Indian Domestic Passengers by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9 /55513893JA1.

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