IES Management College And Research Centre

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1.
ADVERTISING AND PROMOTION:AN IMC APPRAOCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / A T / 11572.

2.
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / BEL / 14485.

3.
INTEGRATED MARKETING COMMUNICATION: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / KUM / 14843.

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