IES Management College And Research Centre

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1.
Strategic brand management : creating and sustaining brand equity long term Jean-Noel Kapferer by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page London 1997
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Kap\ 1131.

2.
PRODUCT MANAGEMENT 2ND ED: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.575 / S / 1369.

3.
PRODUCT DESIGN AND DEVELOPMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI IRWIN MCGRAW-HILL 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / KAR / 2032.

4.
THE DESIGN OF THINGS TO COME:HOW ORINARY PEOPLE CREAT EXTRAORDINARY PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: TENNESSEE PEARSON POWER DORLING KINDERLEY INDIA PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.575 / BOA / 6279.

5.
"THE PRODUCT MANAGERS FIELD GUIDE:PRACTICAL TOOLS,EXERCISES, AND RESOURCES FOR IMPORVED PRODUCT MANAGEMENT" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.575 / GOR / 6921.

6.
SELLING BLUE ELEPHANTS:HOW TO AMKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN THEY WANT THEM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.56 / GOF / 7514.

7.
PRODUCT MANAGEMENT CONCEPTS AND APPLICATIONS LONDHE, B.R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI THE INSTITUE OF CHARACTER FINANCIAL ANALYST OF INDIA 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.575/LON/8152.

8.
PRODUCT LAUNCH MANAGEMENT:CONCEPT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / SHA / 8176.

9.
PRODUCT MANAGEMENT: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SURENDRA PUBLICATIONS 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.56 / NAI / 11787.

10.
Product design: concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad ICFAI University Press 2008
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.575\ Sur \ 11873.

11.
PRODUCT JUGGERNAUTS:HOW COMPANIES MOBILIZE TO GENARATE A STREAM OF MARKET WINNERS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 1995
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / DES / 12252.

12.
PRODUCT MANAGEMENT: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / ANA / 12262.

13.
PRODUCT MANAGEMENT:PRODUCT LIFECYCLES AND COMPETITIVE MARKETING STRATEGY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI GLOBAL INDIA PUBLICATION PVT. LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / SHA / 12912.

14.
"PRODUCT MANAGEMENT:TEXT, CASES AND PRACTICAL ASSIGNMENTS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.562/ GUP/ 13029.

15.
PRODUCT MANAGEMENT AND NEW PRODUCT DEVELOPMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.575 / SRI / 13324.

16.
PRODUCT MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / MUK / 14075.

17.
PRODUCT AND BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / RAO / 14826.

18.
BUILT TO LOVE : CREATING PRODUCTS THAT CAPTIVATE CUSTOMERS by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.575/BOA/CAG/16282.

19.
PRODUCT AND BRAND MANAGEMENT by
Publication details: DELHI PACIFIC PUBLICATION 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.575/ SEN/ 16611.

20.
PRODUCT MANAGEMENT by
Edition: 8
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.575/ CHU/17075.

21.
PRODUCT POLICY AND BRAND MANAGEMENT: TEXT AND CASES by
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.575/ CHI/ GUP/ 17277.

22.
PRODUCT DESIGN: CREATIVITY, CONCEPTS AND USABILITY by
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2012
Availability: No items available.

23.
AGILE PRODUCT MANAGEMENT WITH SCRUM: CREATING CUSTOMER LOVE by
Publication details: NEW DELHI PEARSON EDUCATION 2012
Availability: Items available for loan: Library Annexe (1)Collection, call number: Text Book 658.575/ PIC/ 17441. Main Library (1)Collection, call number: Text Book 658.575/ PIC/ 17442.

24.
PRODUCT CATEGORY MANAGEMENT by
Publication details: 2011 TATA MC-GRAW HILL PUBLISHING COMPANY LTD NEW DELHI
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.575/ CHI/ 18009.

25.
PRODUCT DESIGN CREATIVITY, CONCEPTS AND USABILITY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2012
Availability: Items available for loan: Main Library (1).

26.
THE LUXURY STRATEGY by
Edition: 2
Publication details: LONDON KOGAN PAGE 2012
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MARKETING 658.827/ KAP/ BAS/ 18486.

27.
THE NEW STRATEGIC BRAND MANAGEMENT: ADVANCED INSIGHTS & STRATEGIC THINKING JEAN-NOEL KAPFERER by
Edition: 5
Publication details: NEW DELHI KOGAN PAGE LIMITED 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ KAP/ 18757.

28.
PRODUCT MANAGEMENT CHUNAWALLA, S.A. by
Edition: 8
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 1998
Availability: Items available for loan: Main Library (1)Collection, call number: Production 658.575/ CHU/ 19555. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.575/ CHU/ 19554.

29.
STUDY OF PRODUCT MANAGEMENT PROFILE SHAH, PRATHIK by
Edition: PM-12-27 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441493.

30.
SHOULD YOU SELL THAT PRODUCTS FAIRCHILD, GREGORY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HARVARD BUSINESS REVIEW PRESS JANUARY - 2015
In: FAIRCHILD, GREGORY SHOULD YOU SELL THAT PRODUCTS In: HARVARD BUSINESS REVIEW HARVARD BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol.10, No. 1/2/5553621CSD.

31.
Brand vision how to energize your team to drive business growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ...

32.
New Product Development successful innovation in the marketplace Michael Z. Brooke and William Ronald Mills by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Jaico Publishing House 2004
Availability: Items available for loan: Library Annexe (2)Collection, call number: PRODUCTION 658.575/Bro/Mil/27682, ...

33.
Product Management Concepts and Applications LONDHE, B.R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.575/LON/28518.

34.
Citizen brands: putting society at the heart of your business Michael Willmott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley & Sons 2001
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/ Wil/ 29048.

35.
Product management Donald Lehmann,Russell Winer by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education ( India) Private Ltd. 2010
Availability: Items available for loan: Main Library (5)Collection, call number: 658.5/ Leh\Win/ 29708, ...

36.
Pharmaceutical Product Management Segment 3 Masterman Consulting by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Navi Mumbai Masterman Consulting
Availability: Items available for loan: Library Annexe (1)Collection, call number: PHARMACEUT 615/ G-26.

37.
Product management in India Majumdar, Ramanuj by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 2015
In: MAJUMDAR, RAMANUJ PRODUCT MANAGEMENT IN INDIA -- Book CD In: MAJUMDAR, RAMANUJ PRODUCT MANAGEMENT IN INDIA -- Book CD
Availability: Items available for loan: Main Library (1)Collection, call number: 658.5/MAJ/30876.

38.
Product management in India Majumdar, Ramanuj by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 2015
Availability: Items available for loan: Main Library (1)Collection, call number: 658.5/MAJ/30877.

39.
A Study on Products for Treasury Management in India Parab, Tushar by
Edition: PG-13-90 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441705.

40.
A Study on Role and Effectiveness of Product placement with respect to FMCG products Baste, Snehal by
Edition: PG-13-117 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441723.

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