IES Management College And Research Centre

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1.
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Are Online Opinion Leaders and Seekers Distinct? A Study on Consumer Electronics Industry in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 3/ 55510583JA14.

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2.
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Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA1.

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3.
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A study of online buying behavior for consumer electronics by
Edition: PG-20- 16
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443546.

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