IES Management College And Research Centre

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The Tenure-Based Customer Retention Model: A Cross-Cultural Validation by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 25, No 3/ 5557804JA5.

2.
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Servo Lubricants: An Analysis of Brand Attitude by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA3.

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How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study. by Series: . The IUP Journal of Brand Management ; XVI (2).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA3.

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Bio-Materials: The New Luxury Nobility? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA3.

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