IES Management College And Research Centre

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1.
Theories and models in applied behavioral science : J William Pfeiffer Vol. 1 - Indiviual by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pfeiffer and Company 1996
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.4\ Pfe\ 821.

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MARKET SHARE AND BRAND AWARENESS OF TATA MOTORFINANCE PASSENGER CAR BUSINESS IN MUMBAI REGION by
Edition: 2009-2012 MM-09-10
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-825/MMM/444825.

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No cover image available
ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATIED PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AMERICAN MARKETING ASSOCIATION
In: JOURNAL OF MARKETING RESEARCH ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATED PRODCTS In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/GEN/VOL 69 , NO.6/55566JA2.

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No cover image available
BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.2/555478JA1.
Lists:

6.
BRAND AWARNESS OF UPL'S PRODUCTS IN MAHARASHTRA (UNITED PHOSPHORUS LTD.) MR. ADITYA PARAB by
Edition: MMS - 2011-2013 M-11-36
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441052/MMS/MAR.

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No cover image available
STEREOTYPE AWARENESS DEVELOPMENT AND EFFECTIVE CROSS-CULTURAL MANAGEMENT: AN EXPERIENTIAL APPROACH MACNAB, BRENT R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UNITED KINGDOM SAGE PUBLICATIONS
In: JACKSON, TERENCE INTERNATIONAL JOURNAL OF CROSS CULTURAL MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 13, NO. 1/5551096JA4.

8.
HOW DOES CONSUMER AWARENESS AFFECT THEIR BEHAVIOR AND BUYING DECISIONS MR. SREYASH DURAGKAR by
Edition: PG-11-074 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1166/PG/MAR.

9.
SELF-AWARENESS - KEY TO EFFECTIVE LEADERSHIP SHOWRY, MENDEMU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD IUP PUBLICATIONS (A DIVISION OF ICFAI) MARCH 2014
Availability: No items available.

10.
UNDERSTANDING EMOTIONAL INTELLIGENCE: INTEGRATING INDO WESTERN PERSPECTIVES RATHORE, SHUBHANGINI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LUCKNOW INDIAN INSTITUTE OF MANAGEMENT JULY 2013
Availability: No items available.

11.
AWARENESS OF SALARIED INVESTORS ABOUT MUTUAL FUND INDUSTRY SHINDE, GANESH by
Edition: M-12-58 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/FIN/2012-2014/4441359.

12.
INTERNET SECURITY AWARENESS APKAR, SHWETA by
Edition: MI-12-001 MIM - 2012-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE JUNE 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2012-2015/4441537.

13.
No cover image available
CONSUMER'S AWARENESS TOWARDS ORGANIC FOOD PRODUCTS IN COIMBATORE DISTRICT JAYANTHI, M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 45, NO. 12/5555145JA1.

14.
A Study on Customer Awareness and Preferences in Choosing Green Products based on Green Communication Khanvilkar, Dipti by
Edition: PG-13-93 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441707.

15.
Study brand awareness of old spice shaving cream Thakur, Tej by
Edition: M-13-51 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441758.

16.
Study the scope of Burger King in India and prepare a marketing plan Tiwari, Preet by
Edition: M-13-52 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441759.

17.
No cover image available
Are Women Financially Educated? A Study with Reference to Earning Women of Aurangabad District, Maharashtra Saraf, Aparna Bhonde by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on Behalf of Associated Management Consultants (P) Ltd., August 6, 2015
In: GILANI,S. INDIAN JOURNAL OF FINANCE
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 10, No. 3/5555543JA3.

18.
Usage and awareness study of Amul's health segment Ice-Cream Products Bhave, Sanket by
Edition: M-11-3 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-314/MMS-MAR/2011-2013/666314.

19.
Assa Abloy Pune on study of awareness and acceptability of yale Thorat, Nilesh by
Edition: M-11-57 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-331/MMS-MAR/2011-2013/666331.

20.
To study the brand awareness and perception of derma product Manikeri, Pranoti by
Edition: PM-11-11 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-362/PM/2011-2013/666362.

21.
Awareness of business ethics and practices in different sectors of the Pharma Industry Patankar, Nikita by
Edition: PM-11-14 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-365/PM/2011-2013/666365.

22.
To study the brand awareness and perception of derma product Patel, Karthik by
Edition: PM-11-15 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-366/PM/2011-2013/666366.

23.
Creating brand awareness & sales promotion for sahara group Tavhare, Rajesh by
Edition: PG-12-113 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-555/PG-MAR/2012-2014/666555.

24.
Consumer profiling and brand awareness about AAC blocks Thakkar, Dhwani by
Edition: PG-12-114 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-556/PG-MAR/2012-2014/666556.

25.
A study to measure the brand awareness and perception of people of mumbai towards MINT newspaper Dias, Rochelle by
Edition: PG-12-13 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-570/PG-HR/2012-2014/666570.

26.
To study and assess the potentials needs and awareness level of a premium cow milk brand Mehta, Saloni by
Edition: PG-13-9 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-650/PG-MAR/2013-2015/666650.

27.
Information security - awareness and standard Lakeshri, Amey by
Edition: MI-14-10 2014-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre December 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2014-2017/4442020.

28.
Ransomware awareness and prevention by
Edition: MI-15-1 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2015-2018/4442247.

29.
Study of cloud computing awareness and acceptance of services by
Edition: MI-15-3 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2015-2018/4442248.

30.
Web application security awareness by
Edition: MI-15-6 2015-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2015-2018/4442252.

31.
No cover image available
Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 10, No 2/ 5556894JA1.

32.
Creating brand awareness for Zycus Source-To-Pay Suite amongst Zycus customer and strategizing for cross sell opportunities at Zycus Infotech Private Limited by
Edition: PG-14-7 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-876/PG-Mar/2014-2016/666876.

33.
Creating brand awareness for pride for cow's milk at parag milk food pvt. Ltd., by
Edition: PG-14-117 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-895/PG-Mar/2014-2016/666895.

34.
Measurement of brand awareness and brand perception of anchor switches at anchor pvt. ltd., by
Edition: PG-14-38 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Sum-934/PG-HR/2014-2016/666934.

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No cover image available
Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAINA, ROSHAN METAMORPHOSIS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 5557711JA5.

36.
Investor awareness with respects to stock lending & borrowing by
Edition: PG-15-95 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-991/PG-Fin/2015-2017/666991.

37.
To position Bisleri Pop and do a study on customers awareness of the same, also to design strategies for penetrating into the untapped corporate arena with respect to bisleri's packaged drinking water by
Edition: M-15-12 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1070/MMS-Mar/2015-2017/6661070.

38.
A study of factors impacting the brand awareness for pride of cows by
Edition: PG-16-9 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1235/PG-Mar/2016-2018/6661235.

39.
Brand awareness for avaatar from house of parag milk food & company by
Edition: M-16-4 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1266/MMS-Mar/2016-2018/6661266.

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