IES Management College And Research Centre

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1.
ADVERTISING MANANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2002
Availability: Items available for loan: Main Library (3)Collection, call number: 659.111 / MAT / 5374, ...

2.
ADVERTISING MANANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 659.111 / MAT / 5375.

3.
THE INDIAN CONSUMER:A CHANGING PROFILE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8342 / TAH / 6719.

4.
MEDIA AND ADVERTISING MANAGEMENT NEW TRENDS CHATTERJEE, SABYASACHI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1/CHA/7920.

5.
ADVERTISING AND MARKETING IN RURAL INDIA: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.111 / BHA / 9235.

6.
ADVERTISING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / JAI / 10442.

7.
ADVERTISING MANAGEMENT: by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PEARSON EDUCATION , INC" 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / AAK / 13183.

8.
ADVERTISING MANAGEMENT:MEDIA APPROACH FOR MARKET RESEARCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI GLOBAL INDIA PUBLICATION PVT. LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 659.111 / MEH / 13215.

9.
ADVERTISING ACCOUNT PLANNING:A PRACTICAL GUIDE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI REFERENCE PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / JUG / 13220.

10.
ADVERTISING MANAGEMENT RAJEEV BATRA, AAKER A DAVID AND JOHN G MYERS by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI "PEARSON EDUCATION , INC" 2006
Availability: Items available for loan: Main Library (4)Collection, call number: ADVERTISIN 659.1/ BAT/MYE/ 29629, ... Not available: Main Library: Checked out (1).

11.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education in South Asia 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30885.

12.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30886.

13.
Advertising Management Batra, Rajeev by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/BAT/MYE/30888.

14.
Impact of Television Advertising on buying behaviour of Women W.R.T Shampoos Jain, Heena by
Edition: PG-13-102 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441715.

15.
Understanding the impact of ambient advertising on shopper's attitude by
Edition: PG-15-74 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442148.

16.
A study of effect on advertising on children age group (8 to 15 yrs) with reference to confectionery products by
Edition: PG-15-71 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442193.

17.
Study of the advertising industry by
Edition: PG-16-4 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1234/PG-Mar/2016-2018/6661234.

18.
A study on the impact of advertising in case of a startup brand with special reference to Too Yumm! by
Edition: PG-17-115
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

19.
A study on the impact of advertising in case of a startup brand with special reference to Too Yumm! by
Edition: PG-17-115
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442705.

20.
The psychology of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hove 2012 Taylor&Francis Hove 2012
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISING (CUP 35/SH ) 659.1/ Fen/Str/ 38378.

21.
A STUDY ON INFLUENCE OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE WITH SPECIAL REFERENCE TO SOFT DRINK MARKET IN MUMBAI by
Edition: PG-20- 46
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443576.

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