IES Management College And Research Centre

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1.
KELLOGG ON ADVERTISING AND MEDIA: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.111 / / 9735.

2.
Media effectiveness for crossword bookstores Bhatt, Suketu by
Edition: PG-10-5 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-46/PG-MAR/2010-2012/66646.

3.
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Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA4.

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