IES Management College And Research Centre

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1.
FIRST IN THIRST:HOW GATORADE TURNED THE SCIENCE OF SWEAT INTO A CULTURAL PHENOMENON by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMERICAN MANAGEMENT ASSOCIATION 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658 / ROV / 12500.

2.
BREWING UP THE COFFEE MARKET: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 338.9 / SEN/ 13455.

3.
A comparative study on effectiveness of traditional and digital marketing in food and beverage industry in India by
Edition: M-19-57
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443151.

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