IES Management College And Research Centre

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1.
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BRAND EXTENSION - THE LIMIT TO STRETCH by
Edition: 2007-2009 M-07-47
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PROJECT RE PR-588/MAR.

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2.
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Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3.

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3.
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The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5.

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4.
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Direct and Moderating Influence of Perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA17.

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5.
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Antecedents of Attitude Towards Brand Extensions. by Series: ; XVI (2)
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 4/ 55511287JA2.

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