IES Management College And Research Centre

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1.
9 BRAND SHASTRAS:NINE SUCCEFULL BRAND STRATEGIES TO BUILD THE BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2004
Availability: Not available: Main Library: Checked out (1).

2.
CADBURY S PURPLE REGIME:THE STORY BEHIND CHOCOLATES BEST-LOVED BRAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / BRA / 10132.

3.
Building brands: Luis Gallardo strategy and tactics by
Publication details: New Delhi Viva books Pvt. Ltd. 1295
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Gal/30447.

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