Results of search for '(su:{Brand Loyalty})' › IES MCRC Information Resource Centre catalog

Results
	1.	No cover image available BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK by BIJUNA C. MOHAN, A.H. SEQUEIRA Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.2/555478JA1. Lists: to read. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS by PARAGI KUNTAL SHAH, BIJAL NISHANT MEHTA Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 11/555475JA4. Place hold Log in to add tags Add to cart (remove)
	3.	DRIVING LOYALTY: TURNING EVERY CUSTOMER AND EMPLOYEE INTO A RAVING FAN FOR YOUR BRAND KAZANJIAN, KIRK by KAZANJIAN, KIRK Publication details: NEW YORK CROWN BUSINESS 2013 Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8343/ KAZ/ 21954. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS PANDA, RAJESH by PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHAFL OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA1. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available The Impact of Customer-Based Brand Equity on the Operational Performance of FMCG Companies in India Mohan, Bijuna C. by Mohan, Bijuna C.: Sequeira, A.H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore Indian Institute of Management - Bangalore 20 November 2015 In: RAVI aNSHUMAN V. IIMB Management Review Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 28, No. 1/5555646JA2. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available Multi coalition loyalty program way forward Porje, Pankaj by Porje, Pankaj Edition: M-12-47 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2013 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-420/MMS-MAR/2012-2014/666420. Log in to add tags Add to cart (remove)
	7.	No cover image available Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 10, No 2/ 5556894JA1. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions by Sharma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction In: RAINA, ROSHAN METAMORPHOSIS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 5557711JA5. Place hold Log in to add tags Add to cart (remove)
	9.	No cover image available Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 1/ 5558623JA6. Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available The effect of online brand experience on brand loyalty: A web of emotions. by Cleff, Thomas Walter, Nadin Xie, Jing Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA1. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available A study on brand loyalty in India FMCG market with special reference to personal care products by Farhan Khan Edition: M-16-26 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Mar/16-18/4442435. Place hold Log in to add tags Add to cart (remove)
	12.	No cover image available Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Singh, Balgopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA1. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available The influence of customer brand identification on the brand loyalty of a hotel by Yatish Shetty Edition: PG-17-110 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	14.	No cover image available The influence of customer brand identification on the brand loyalty of a hotel by Yatish Shetty Edition: PG-17-110 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442702. Place hold Log in to add tags Add to cart (remove)
	15.	No cover image available Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment by Arya, Vikas Verma, Hemraj Sethi, Deepti Agarwal, Rajat Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 8, No 2/ 55510597JA1. Place hold Log in to add tags Add to cart (remove)
	16.	No cover image available CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India by Sharma, Rajesh Jain, Vranda Material type: Text; Format: print ; Literary form: Not fiction In: RAINA, ROSHAN METAMORPHOSIS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510721JA4. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community by Pawar,Prafulla Arjun Raut, Umesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA1. Place hold Log in to add tags Add to cart (remove)
	18.	No cover image available Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. by Hussain, Sharafat Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BUSINESS STRATEGY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510978JA2. Place hold Log in to add tags Add to cart (remove)
	19.	No cover image available Impact of e-mail marketing on brand loyalty by Rashika Panpaliya Edition: PG-17-94 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1472/PG-Mar/17-19/6661472. Log in to add tags Add to cart (remove)
	20.	No cover image available Realizing Total Customer Experience through Six Sigma Marketing: An empirical approach by Muralidharan, K Raval, Neha Material type: Text; Format: print ; Literary form: Not fiction In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 60, No 3/ 55511258JA8. Place hold Log in to add tags Add to cart (remove)
	21.	Superfans: the easy way to stand out, grow your tribe, and build a successful business by Flynn, Pat Publication details: USA Get Smart Books 2019 Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Fly/37090. Lists: Book Alert - February-2020. Log in to add tags Add to cart (remove)
	22.	No cover image available A Configurational Model of Brand Loyalty by Mathews, Jose Series: ; XVI (40 Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: /MAR/ Vol 16, No 4/ 55511287JA1. Place hold Log in to add tags Add to cart (remove)
	23.	No cover image available How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study. by B., Harish Furtado, Raynette Series: . The IUP Journal of Brand Management ; XVI (2). Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA3. Place hold Log in to add tags Add to cart (remove)
	24.	No cover image available A study on loyalty programs and it's impact on consumers by Pooja Mehta Edition: PG-19-127 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443124. Place hold Log in to add tags Add to cart (remove)
	25.	No cover image available A study on role of brand experience aggecting brand loyalty in apparel stores by Paras Gharat Edition: M-18-20 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443362. Place hold Log in to add tags Add to cart (remove)
	26.	No cover image available Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults. by Mork̄unas, M Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA7. Place hold Log in to add tags Add to cart (remove)
	27.	No cover image available What Really Drives Loyalty in the Fast-Moving Consumer Goods Market? by Morkūnas, M Grišmanauskaite˙, M. K Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 2/55513677JA4. Place hold Log in to add tags Add to cart (remove)

IES Management College And Research Centre

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Topics

Your search returned 27 results.