IES Management College And Research Centre

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1.
The soul of the new consumer : authenticity -- what we buy and why in the new economy Lewis, David and Bridger, Darren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Nicholas Brealey Publishing 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342\ Lew\Bri\ 13193.

2.
Brand Alliances New Models of Networking Gopalakrishnan, P.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/GOP/28686.

3.
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Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA6.

4.
Superfans: the easy way to stand out, grow your tribe, and build a successful business by
Publication details: USA Get Smart Books 2019
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Fly/37090.

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